Foundation Shades

KVD Vegan Beauty

190 Tan Deep in other brands

Lock-It Powder Foundation Refills · Powder

Depth
Lighter than 19% of the shades in our data
Undertone
Not listed
Swatch
Reads in between warm and cool #a46b44
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Makeup Revolution F12.2 in Conceal & Define Full Coverage Foundation (likely close). In all, 166 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Makeup Revolution

    F12.2 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed olive

  2. Fenty Beauty

    385 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  3. Tarte

    37S Medium-Tan Sand · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  4. bareMinerals

    26 Warm Dark · ORIGINAL Liquid Mineral Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

  5. Laura Mercier

    19 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed neutral

  6. NARS

    Macao · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed olive

  7. Milani

    Nutmeg · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  8. Elcie Cosmetics

    Butterscotch · Micro Silque Foundation

    Likely close Swatch reads about the same · listed warm

  9. surratt beauty

    13 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed warm

  10. Natasha Denona

    NY12 - Dark Neutral Yellow · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  11. Wet n Wild

    Cocoa · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  12. KVD Vegan Beauty

    190 Tan Deep · Lock-It Powder Foundation

    Likely close Swatch reads about the same

  13. NYX Professional Makeup

    Nutmeg · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed cool

  14. Make Up For Ever

    Y528 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed cool

  15. BLK/OPL

    Warm Almond · TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  16. ILIA

    15 Porto Covo · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed neutral

  17. Armani Beauty

    11.75 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed cool

  18. ColourPop

    185W Deep Dark · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

  19. Too Faced

    Chai · Born This Way Undetectable Medium-to-Full Coverage Powder Foundation

    Likely close Swatch reads about the same · listed warm

  20. Becca Cosmetics

    4W2 Bamboo · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  21. Sephora Collection

    61 P · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed cool

  22. Huda Beauty

    500G Mocha · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed warm

  23. It Cosmetics

    Deep · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same

  24. Morphe

    F3.80 Cool · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  25. MAC

    NC47 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed warm

  26. Anastasia Beverly Hills

    360C · Luminous Foundation

    Likely close Swatch reads about the same · listed warm

  27. L'Oréal

    Classic Tan/Cappuccino · True Match Lumi Healthy Luminous Makeup

    Likely close Swatch reads about the same

  28. Estée Lauder

    6W1 Sandalwood · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads about the same · listed warm

  29. Cover FX

    G90 · Power Play Foundation

    Likely close Swatch reads about the same · listed neutral

  30. Benefit Cosmetics

    Shade 10 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  31. Lancôme

    500 Suede W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

  32. Catrice

    070 Toffee Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads warmer

  33. beautyblender

    4.15 Warm · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

  34. Bobbi Brown

    Golden Almond · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  35. PÜR

    DG5 Hazelnut · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  36. UOMA Beauty

    T3C Brown Sugar · Say What?! Foundation

    Likely close Swatch reads about the same · listed cool

  37. Rare Beauty

    440C · Liquid Touch Weightless Foundation

    Likely close Swatch reads cooler · listed neutral-cool

  38. Pat McGrath Labs

    22 Medium Deep · Sublime Perfection Foundation

    Likely close Swatch reads cooler · listed neutral-cool

  39. Clinique

    Medium Deep · Acne Solutions BB Cream SPF 40

    Likely close Swatch reads cooler

  40. CoverGirl

    2 Tan Golden · Full Spectrum Matte Ambition All Day Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Lock-It Powder Foundation Refills

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.