Foundation Shades

Too Faced

Maple in other brands

Born This Way Matte 24 Hour Foundation · Liquid and cream

Depth
Lighter than 10% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads cooler than most shades this deep #964f2f
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is L'Oréal Mahogany in Age Perfect Radiant Serum Foundation (likely close). In all, 82 ranges have a likely-close shade and 90 brands have one worth trying.

Closest shade in each brand

The 40 closest of 90 brands. The other 50 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. L'Oréal

    Mahogany · Age Perfect Radiant Serum Foundation

    Likely close Swatch reads about the same

  2. Charlotte Tilbury

    14 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed cool

  3. Catrice

    080 Neutral Pecan · True Skin Hydrating Foundation

    Likely close Swatch reads about the same · listed neutral

  4. Bobbi Brown

    Walnut · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  5. It Cosmetics

    Rich Honey · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same · listed warm

  6. Juvia's Place

    240 Lagos · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral

  7. PÜR

    DP6 Deep · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  8. Smashbox

    4.25 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed warm

  9. MAC

    NW55 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  10. Almay

    900 Cappuccino · Clear Complexion Make Myself Clear Makeup

    Likely close Swatch reads about the same

  11. Laura Mercier

    Truffle · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  12. Ulta Beauty

    Deep Cool · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed cool

  13. Kosas

    9.5 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed neutral

  14. Benefit Cosmetics

    Shade 10 Deep Warm · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads warmer · listed warm

  15. Wet n Wild

    Mahogany · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  16. KVD Vegan Beauty

    67 Deep C · Lock-It Foundation

    Likely close Swatch reads about the same · listed cool

  17. Clinique

    Fresh Clove · Acne Solutions Liquid Makeup

    Likely close Swatch reads about the same · listed neutral-warm

  18. Marc Jacobs Beauty

    84 Cocoa Medium · Re(marc)able Full Cover Foundation Concentrate

    Likely close Swatch reads warmer · listed cool

  19. Estée Lauder

    6W1 Sandalwood · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed warm

  20. Dior

    070 Dark Brown · Diorskin Forever Undercover Foundation

    Likely close Swatch reads about the same · listed neutral

  21. Pacifica

    04CD Cool Deep · Alight Clean Foundation

    Likely close Swatch reads warmer · listed cool

  22. Rare Beauty

    490C · Liquid Touch Weightless Foundation

    Likely close Swatch reads cooler · listed neutral

  23. Becca Cosmetics

    5W2 Maple · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  24. Gucci

    510C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  25. Yves Saint Laurent

    B90 · Touche Eclat All-In-One Glow Foundation

    Likely close Swatch reads lighter · listed neutral

  26. Juice Beauty

    29 Deep · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed warm

  27. NARS

    D5 Zambie · Sheer Glow Foundation

    Likely close Swatch reads warmer · listed warm

  28. Fenty Beauty

    440 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  29. bareMinerals

    5N Warm Deep 5 · Blemish Rescue Salicylic Acid Loose Powder Foundation

    Likely close Swatch reads about the same · listed warm

  30. Too Faced

    Chestnut · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  31. Morphe

    Hint of Cocoa · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral

  32. J.Cat Beauty

    Espresso · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

  33. Dermablend

    80W Chocolate Brown · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  34. Tarte

    54H Deep Honey · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads warmer · listed warm

  35. Dose Of Colors

    130 Dark · Meet Your Hue Foundation

    Likely close Swatch reads warmer · listed warm

  36. Haus Labs

    460 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  37. Maybelline

    365 Nutmeg · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  38. Urban Decay

    11.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads lighter · listed warm

  39. Revlon

    420 Mahogany · ColorStay Full Cover Foundation

    Likely close Swatch reads warmer

  40. Pat McGrath Labs

    31 Deep · Sublime Perfection Foundation

    Likely close Swatch reads lighter and warmer · listed neutral

Closest shade in the other 50 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Born This Way Matte 24 Hour Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.