Foundation Shades

Ulta Beauty

Tan Neutral in other brands

Youthful Glow Foundation Serum Drops · Liquid and cream

Depth
Lighter than 10% of the shades in our data
Undertone
Listed as neutral from its name
Swatch
Reads in between warm and cool #994e24
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Pacifica 04CD Cool Deep in Alight Clean Foundation (likely close). In all, 59 ranges have a likely-close shade and 87 brands have one worth trying.

Closest shade in each brand

The 40 closest of 87 brands. The other 47 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Pacifica

    04CD Cool Deep · Alight Clean Foundation

    Likely close Swatch reads about the same · listed cool

  2. Too Faced

    Butter Pecan · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  3. Lancôme

    540 Suede · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  4. Benefit Cosmetics

    Shade 10 Deep Warm · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  5. L'Oréal

    515 - Copper · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  6. It Cosmetics

    Rich Honey · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same · listed warm

  7. Marc Jacobs Beauty

    84 Cocoa Medium · Re(marc)able Full Cover Foundation Concentrate

    Likely close Swatch reads about the same · listed cool

  8. Smashbox

    4.25 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed warm

  9. Juvia's Place

    310 Burkina · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  10. Almay

    900 Cappuccino · Clear Complexion Make Myself Clear Makeup

    Likely close Swatch reads about the same

  11. KVD Vegan Beauty

    67 Deep C · Lock-It Foundation

    Likely close Swatch reads about the same · listed cool

  12. Wet n Wild

    Espresso · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  13. bareMinerals

    23 Medium Dark · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral-cool

  14. MAC

    NC50 · Pro Longwear Nourishing Waterproof Foundation

    Likely close Swatch reads about the same · listed warm

  15. Natasha Denona

    P10 - Deep Peach · Hy-Glam Serum Foundation

    Likely close Swatch reads warmer · listed warm

  16. Catrice

    080 Neutral Pecan · True Skin Hydrating Foundation

    Likely close Swatch reads about the same · listed neutral

  17. Bobbi Brown

    Walnut · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  18. Charlotte Tilbury

    14 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed cool

  19. Haus Labs

    470 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads warmer · listed warm

  20. e.l.f. Cosmetics

    51 Deep Cool · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed cool

  21. Kosas

    Deep Neutral 380 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed neutral

  22. Fenty Beauty

    440 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  23. Revlon

    500 Walnut · ColorStay Makeup For Normal/Dry Skin

    Likely close Swatch reads about the same

  24. ZOEVA

    350W Masterful · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed neutral

  25. NARS

    D5 Zambie · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed warm

  26. Ulta Beauty

    Deep Cool · Moisturizing Foundation Stick

    Likely close Swatch reads cooler · listed cool

  27. Maybelline

    368 Deep Golden · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads warmer · listed warm

  28. Dose Of Colors

    130 Dark · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed warm

  29. Pat McGrath Labs

    31 Deep · Sublime Perfection Foundation

    Likely close Swatch reads lighter · listed neutral

  30. Perricone MD

    Rich · No Makeup Foundation Serum Broad Spectrum SPF 20

    Likely close Swatch reads warmer

  31. Becca Cosmetics

    5W2 Maple · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  32. Physicians Formula

    DpC1 · The Healthy Foundation SPF 20

    Likely close Swatch reads warmer

  33. Clinique

    Fresh Clove · Acne Solutions Liquid Makeup

    Likely close Swatch reads about the same · listed neutral-warm

  34. Laura Mercier

    Truffle · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  35. Smith & Cult

    450 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads lighter · listed cool

  36. PÜR

    DP6 Deep · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads cooler · listed cool

  37. Tarte

    54H Deep Honey · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

  38. Makeup Revolution

    F13 · Conceal & Hydrate Foundation

    Likely close Swatch reads lighter · listed warm

  39. Milani

    Chestnut · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads lighter

  40. UOMA Beauty

    T1C Black Pearl · Say What?! Foundation

    Likely close Swatch reads lighter · listed cool

Closest shade in the other 47 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Youthful Glow Foundation Serum Drops

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.