Fenty Beauty

440 in other brands

Pro Filt'r Soft Matte Powder Foundation · Powder

Depth

Lighter than 10% of the shades in our data

Undertone

Listed as warm from its retail listing

Swatch

Reads in between warm and cool #8d5435

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Clinique Fresh Clove in Acne Solutions Liquid Makeup (likely close). In all, 123 ranges have a likely-close shade and 94 brands have one worth trying.

Closest shade in each brand

The 40 closest of 94 brands. The other 54 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Clinique

   Fresh Clove · Acne Solutions Liquid Makeup

   Likely close Swatch reads about the same · listed neutral-warm

2. KVD Vegan Beauty

   76 Deep W · Lock-It Foundation

   Likely close Swatch reads about the same · listed warm

3. Tarte

   52N Deep Neutral · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

   Likely close Swatch reads about the same · listed neutral

4. Rare Beauty

   480W · Liquid Touch Weightless Foundation

   Likely close Swatch reads about the same · listed neutral-warm

5. Morphe

   F4.40 Neutral · Fluidity Full-Coverage Foundation

   Likely close Swatch reads about the same · listed neutral

6. Wet n Wild

   Mahogany · PhotoFocus Liquid Foundation

   Likely close Swatch reads about the same

7. NARS

   D5 Zambie · Sheer Glow Foundation

   Likely close Swatch reads about the same · listed warm

8. bareMinerals

   27 Warm Deep · Matte Foundation Broad Spectrum SPF 15

   Likely close Swatch reads about the same · listed warm

9. It Cosmetics

   59 Deep Cool · Your Skin But Better Foundation + Skincare

   Likely close Swatch reads about the same · listed cool

10. MAC

    NW43 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed cool

11. Laura Mercier

    Truffle · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

12. Juice Beauty

    29 Deep · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed warm

13. Benefit Cosmetics

    11 · Mini Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

14. Gucci

    510C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

15. Dose Of Colors

    130 Dark · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed warm

16. PÜR

    DN5 Cinnamon · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

17. Catrice

    080 Neutral Pecan · True Skin Hydrating Foundation

    Likely close Swatch reads about the same · listed neutral

18. Charlotte Tilbury

    15 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

19. Maybelline

    Java · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same

20. Cover FX

    G110 · Power Play Foundation

    Likely close Swatch reads about the same · listed warm

21. Juvia's Place

    240 Lagos · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral

22. Make Up For Ever

    R530 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed cool

23. Becca Cosmetics

    5N1 Terracotta · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

24. Hourglass

    Warm Almond · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads about the same · listed warm

25. surratt beauty

    15 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same

26. BLK/OPL

    Hazelnut · TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Likely close Swatch reads about the same

27. UOMA Beauty

    T1W Black Pearl · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

28. e.l.f. Cosmetics

    53 Deep Neutral · Soft Glam Satin Foundation

    Likely close Swatch reads warmer · listed neutral

29. Fenty Beauty

    430 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

30. Revlon

    420 Mahogany · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

31. Haus Labs

    460 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

32. Milani

    Golden Toffee · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same · listed warm

33. Estée Lauder

    6C2 Pecan · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads warmer · listed cool

34. Dermablend

    75W Golden Brown · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

35. Ulta Beauty

    Tan Neutral · Effortless Effect Foundation

    Likely close Swatch reads warmer · listed neutral

36. Marc Jacobs Beauty

    84 Cocoa Medium · Re(marc)able Full Cover Foundation Concentrate

    Likely close Swatch reads about the same · listed cool

37. J.Cat Beauty

    Espresso · Aquasurance Compact Foundation

    Likely close Swatch reads cooler

38. Makeup Revolution

    F14 · Conceal & Hydrate Foundation

    Likely close Swatch reads cooler · listed neutral

39. NYX Professional Makeup

    Warm Mahogany · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads warmer · listed warm

40. CoverGirl

    D60 Toasted Almond · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

Closest shade in the other 54 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 900 Cappuccino
• Anastasia Beverly Hills 430W
• Armani Beauty 13.5
• Au Naturale Mumbai
• Beauty Bakerie 309 Warm
• beautyblender 4.35 Warm
• Black Up 12 HC
• Bobbi Brown 10.25 Cool Espresso
• boscia La Jolla
• Burt's Bees Rich Brown
• ColourPop 213C Deep Dark
• Dior 070 Dark Brown
• Elcie Cosmetics Almond
• Essence 230 Cool Chestnut
• Exa 200 Rae
• florence by mills D180
• Flower Beauty D3 Mocha
• Givenchy W430
• Huda Beauty 530R Coffee Bean
• Il Makiage 212-66170 170
• ILIA 17 Miho
• jane iredale M16
• Josie Maran RG85 Unstoppable
• Kevyn Aucoin 16 Deep EF
• KIKO Milano Cocoa
• Kosas Deep Neutral 380
• L.A. Girl Rich Cocoa
• L'Oréal C8, Medium Deep
• La Mer 420 Terra
• Lancôme 530 Suede C
• Lawless Heat
• Lorac 24
• Milk Makeup Deep
• Natasha Denona NP14 - Dark Neutral Peach
• Nudestix 9 Nude
• Ofra Cosmetics 8.5
• Origins 710
• Pacifica 04CD Cool Deep
• Pat McGrath Labs 31 Deep
• Perricone MD Rich
• Physicians Formula DpC1
• Pretty Vulgar Darling At Dusk
• rms beauty 111
• Sephora Collection 55 Deep Cocoa
• Shiseido 550
• Smashbox 4.25
• Smith & Cult 460 Warm
• The Ordinary 3.2 R
• Tom Ford 12.5 Walnut
• Too Faced Maple
• Urban Decay 11.0
• VDL A07 Cool Rich Brown
• Yves Saint Laurent B90
• ZOEVA 400C Spirited

Filter every range in the shade finder

Next to it in Pro Filt'r Soft Matte Powder Foundation

• 430 (lighter)
• 445 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.