Morphe

F4.40 Neutral in other brands

Fluidity Full-Coverage Foundation · Liquid and cream

Depth

Lighter than 10% of the shades in our data

Undertone

Listed as neutral from its name

Swatch

Reads in between warm and cool #8a5435

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Tarte 52N Deep Neutral in Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20 (likely close). In all, 126 ranges have a likely-close shade and 94 brands have one worth trying.

Closest shade in each brand

The 40 closest of 94 brands. The other 54 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Tarte

   52N Deep Neutral · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

   Likely close Swatch reads about the same · listed neutral

2. KVD Vegan Beauty

   77 Deep W · Lock-It Foundation

   Likely close Swatch reads about the same · listed warm

3. Fenty Beauty

   440 · Pro Filt'r Soft Matte Powder Foundation

   Likely close Swatch reads about the same · listed warm

4. Rare Beauty

   480W · Liquid Touch Weightless Foundation

   Likely close Swatch reads about the same · listed neutral-warm

5. MAC

   NW43 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

   Likely close Swatch reads about the same · listed cool

6. It Cosmetics

   59 Deep Cool · Your Skin But Better Foundation + Skincare

   Likely close Swatch reads about the same · listed cool

7. Maybelline

   Java · Super Stay Longwear Liquid Foundation 30Hr Wear

   Likely close Swatch reads about the same

8. Clinique

   Fresh Clove · Acne Solutions Liquid Makeup

   Likely close Swatch reads about the same · listed neutral-warm

9. bareMinerals

   27 Warm Deep · Matte Foundation Broad Spectrum SPF 15

   Likely close Swatch reads about the same · listed warm

10. surratt beauty

    15 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same

11. Wet n Wild

    Mahogany · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

12. Laura Mercier

    Espresso · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

13. PÜR

    Golden Deep · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed warm

14. Dose Of Colors

    130 Dark · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed warm

15. NARS

    D5 Zambie · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed warm

16. BLK/OPL

    Hazelnut · TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Likely close Swatch reads about the same

17. UOMA Beauty

    T1W Black Pearl · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

18. e.l.f. Cosmetics

    53 Deep Neutral · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed neutral

19. Becca Cosmetics

    5N1 Terracotta · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

20. Milani

    Golden Toffee · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same · listed warm

21. Make Up For Ever

    R530 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed cool

22. Charlotte Tilbury

    15 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

23. Benefit Cosmetics

    11 · Mini Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

24. Estée Lauder

    6C2 Pecan · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed cool

25. Juice Beauty

    29 Deep · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed warm

26. Cover FX

    G110 · Power Play Foundation

    Likely close Swatch reads about the same · listed warm

27. CoverGirl

    D60 Toasted Almond · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

28. Gucci

    510C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads cooler · listed cool

29. Ulta Beauty

    Tan Neutral · Effortless Effect Foundation

    Likely close Swatch reads about the same · listed neutral

30. Hourglass

    Warm Almond · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads about the same · listed warm

31. KIKO Milano

    Cocoa · Tuscan Sunshine Luminous Foundation

    Likely close Swatch reads about the same

32. Elcie Cosmetics

    Almond · Micro Silque Foundation

    Likely close Swatch reads about the same · listed warm

33. Catrice

    080 Neutral Pecan · True Skin Hydrating Foundation

    Likely close Swatch reads about the same · listed neutral

34. Juvia's Place

    240 Lagos · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral

35. NYX Professional Makeup

    Warm Mahogany · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads warmer · listed warm

36. Revlon

    420 Mahogany · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

37. Dermablend

    80W Chocolate Brown · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

38. Makeup Revolution

    F14 · Conceal & Hydrate Foundation

    Likely close Swatch reads cooler · listed neutral

39. Nudestix

    10 Nude · Tinted Cover Foundation

    Likely close Swatch reads about the same · listed neutral-cool

40. Bobbi Brown

    10.25 Cool Espresso · Skin Foundation SPF 15

    Likely close Swatch reads cooler · listed cool

Closest shade in the other 54 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 900 Cappuccino
• Anastasia Beverly Hills 430W
• Armani Beauty 13.5
• Au Naturale Mumbai
• Beauty Bakerie 309 Warm
• beautyblender 4.35 Warm
• Black Up 12 HC
• boscia La Jolla
• Burt's Bees Rich Brown
• ColourPop 213C Deep Dark
• Dior 070 Dark Brown
• Essence 230 Cool Chestnut
• Exa 200 Rae
• florence by mills D180
• Flower Beauty D3 Mocha
• Givenchy W430
• Haus Labs 460 Medium Deep
• Huda Beauty 530R Coffee Bean
• Il Makiage 212-66215 215
• ILIA 17 Miho
• J.Cat Beauty Espresso
• jane iredale M16
• Josie Maran RG85 Unstoppable
• Kevyn Aucoin 16 Deep EF
• Kosas Deep Neutral 380
• L.A. Girl Rich Cocoa
• L'Oréal Nut Brown/Cocoa
• La Mer 420 Terra
• Lancôme 530 Suede C
• Lawless Earth
• Lorac 24
• Marc Jacobs Beauty 84 Cocoa Medium
• Milk Makeup Deep
• Morphe Hint of Cocoa
• Natasha Denona Y13 - Dark Deep Yellow
• Ofra Cosmetics 8.5
• Origins 710
• Pacifica 06WD Warm Deep
• Pat McGrath Labs 33 Deep
• Perricone MD Rich
• Physicians Formula DpC1
• Pretty Vulgar Darling At Dusk
• rms beauty 111
• Sephora Collection 55 Deep Cocoa
• Shiseido 560
• Smashbox 4.25
• Smith & Cult 460 Warm
• The Ordinary 3.2 R
• Tom Ford 12.5 Walnut
• Too Faced Chai
• Urban Decay 80
• VDL A07 Cool Rich Brown
• Yves Saint Laurent B90
• ZOEVA 400C Spirited

Filter every range in the shade finder

Next to it in Fluidity Full-Coverage Foundation

• F4.30 Warm (lighter)
• F4.50 Warm (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.