Foundation Shades

jane iredale

M18 in other brands

Beyond Matte Liquid Foundation · Liquid and cream

Depth
Lighter than 6% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads cooler than most shades this deep #73453a
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Morphe Hint of Espresso in Morphe 2 Hint Hint Skin Tint (likely close). In all, 70 ranges have a likely-close shade and 94 brands have one worth trying.

Closest shade in each brand

The 40 closest of 94 brands. The other 54 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Morphe

    Hint of Espresso · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral

  2. Tarte

    mahogany · Sugar Rush Skin Treat Poreless Foundation Stick

    Likely close Swatch reads warmer

  3. Il Makiage

    212-88240 240 · After Party Full Coverage Foundation

    Likely close Swatch reads warmer · listed cool

  4. Rare Beauty

    540C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed cool

  5. Estée Lauder

    7N2 Rich Amber · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed warm

  6. Au Naturale

    Goa · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed warm

  7. Maybelline

    375 · Super Stay Up to 24HR Hybrid Powder-Foundation

    Likely close Swatch reads about the same · listed cool

  8. Armani Beauty

    15 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads warmer · listed neutral

  9. KIKO Milano

    10WG Warm Gold · Love Fusion 24H Moisture Radiant Foundation

    Likely close Swatch reads warmer · listed warm

  10. Make Up For Ever

    R540 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads warmer · listed warm

  11. e.l.f. Cosmetics

    Rich 640 W – rich with warm undertones · Camo Hydrating CC Cream

    Likely close Swatch reads about the same · listed warm

  12. Gucci

    550O · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads warmer · listed olive

  13. PÜR

    Espresso · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  14. Kosas

    10 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads warmer · listed cool

  15. bareMinerals

    11.5 Mahogany · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Likely close Swatch reads deeper · listed neutral-warm

  16. Cover FX

    N120 · Power Play Foundation

    Likely close Swatch reads about the same · listed neutral

  17. Lancôme

    550 Suede C · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads warmer

  18. Milani

    Mahogany · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads warmer

  19. Essence

    290 · Foundation Stick

    Likely close Swatch reads cooler

  20. NARS

    Zambia · Soft Matte Complete Foundation

    Likely close Swatch reads deeper · listed neutral

  21. Smashbox

    4.5 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads deeper · listed warm

  22. Hourglass

    No. 8 Walnut · Veil Fluid Makeup

    Likely close Swatch reads warmer · listed neutral

  23. It Cosmetics

    63 Deep Cool · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads deeper and cooler · listed cool

  24. Charlotte Tilbury

    17 NEUTRAL · Beautiful Skin Foundation

    Likely close Swatch reads warmer · listed neutral

  25. Clinique

    CN 127 Truffle · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads warmer · listed neutral-cool

  26. J.Cat Beauty

    Autumn Spice · Aquasurance Compact Foundation

    Likely close Swatch reads warmer

  27. ColourPop

    215N Deep Dark · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed neutral

  28. MAC

    NW58 · Studio Radiance Serum-Powered Foundation

    Likely close Swatch reads about the same · listed neutral

  29. Ulta Beauty

    Dark Neutral · Velvet Matte Longwear Foundation

    Likely close Swatch reads warmer · listed neutral

  30. Laura Mercier

    Espresso · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads warmer · listed neutral

  31. Max Factor

    13 DEEP · Miracle Second Skin Foundation

    Likely close Swatch reads warmer

  32. Fenty Beauty

    460 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads warmer · listed cool

  33. Clé de Peau Beauté

    B100 Rich Deep Beige · Radiant Fluid Foundation Matte SPF 20

    Likely close Swatch reads much warmer · listed cool

  34. L'Oréal

    430 Cool · Infallible Skin Ink 2-in-1 Foundation Concealer

    Likely close Swatch reads about the same · listed cool

  35. Yves Saint Laurent

    B95 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads warmer · listed neutral

  36. Catrice

    090N · Skin Like Luminous Foundation

    Likely close Swatch reads much warmer · listed neutral

  37. Sisley Paris

    8C Cappuccino · Phyto-Teint Ultra Eclat

    Likely close Swatch reads warmer · listed cool

  38. Clarins

    D6C · Double Serum Foundation 2in1 Hybrid Foundation

    Likely close Swatch reads deeper and warmer

  39. Urban Decay

    12.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads much warmer · listed warm

  40. NYX Professional Makeup

    Deep Rich · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads much warmer · listed cool

Closest shade in the other 54 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Beyond Matte Liquid Foundation

  • M17 (lighter)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.