Foundation Shades

Juvia's Place

140 Angola in other brands

I Am Magic Foundation · Liquid and cream

Depth
Lighter than 4% of the shades in our data
Undertone
Listed as olive from its retail listing
Swatch
Reads cooler than most shades this deep #723a28
Data
Retailer swatch, January 2021 (how we collect it)

This shade is deeper than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Too Faced Sable in Born This Way Matte 24 Hour Foundation (likely close). In all, 54 ranges have a likely-close shade and 78 brands have one worth trying.

Closest shade in each brand

The 40 closest of 78 brands. The other 38 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Too Faced

    Sable · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  2. Becca Cosmetics

    6W2 Truffle · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  3. Smith & Cult

    490 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

  4. Make Up For Ever

    R550 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed cool

  5. Morphe

    F5.20 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads warmer · listed warm

  6. Gucci

    530N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed neutral

  7. Tarte

    59W rich warm · face tape foundation

    Likely close Swatch reads about the same · listed neutral

  8. PÜR

    DPN4 Coffee · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  9. Makeup Revolution

    F16.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads deeper · listed olive

  10. Ulta Beauty

    Dark Neutral · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  11. Armani Beauty

    15 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed neutral

  12. Rare Beauty

    540C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed cool

  13. Fenty Beauty

    460 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

  14. KVD Vegan Beauty

    79 Deep N · Lock-It Foundation

    Likely close Swatch reads warmer · listed neutral

  15. Smashbox

    4.35 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads lighter · listed cool

  16. e.l.f. Cosmetics

    60 Rich Cool · Soft Glam Satin Foundation

    Likely close Swatch reads warmer · listed cool

  17. Au Naturale

    Goa · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed warm

  18. Kosas

    Rich Deep Cool 420 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads deeper · listed cool

  19. MAC

    NW60 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed cool

  20. Il Makiage

    212-66190 190 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed cool

  21. Dose Of Colors

    134 Dark · Meet Your Hue Foundation

    Likely close Swatch reads warmer · listed neutral-cool

  22. ZOEVA

    410W Strong · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed warm

  23. bareMinerals

    11 Cedar · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Likely close Swatch reads warmer · listed cool

  24. NARS

    D8 Ambato · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads deeper · listed neutral

  25. Haus Labs

    520 Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads deeper · listed warm

  26. Estée Lauder

    8N2 Rich Espresso · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed neutral

  27. Natasha Denona

    RN9 - Deep Rosy Neutral · Hy-Glam Serum Foundation

    Likely close Swatch reads lighter and warmer · listed neutral-cool

  28. NYX Professional Makeup

    Deep Walnut · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed cool

  29. beautyblender

    4.55 Cool · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads warmer · listed cool

  30. Charlotte Tilbury

    14 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads lighter and warmer · listed neutral

  31. Urban Decay

    12.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads lighter and warmer · listed warm

  32. Lancôme

    555 Suede C · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads warmer · listed cool

  33. Pacifica

    01CD Cool Deep · Alight Clean Foundation

    Likely close Swatch reads warmer · listed cool

  34. J.Cat Beauty

    Autumn Spice · Aquasurance Compact Foundation

    Likely close Swatch reads lighter

  35. L.A. Girl

    Dark Chocolate · Pro Coverage Liquid Foundation

    Likely close Swatch reads about the same

  36. It Cosmetics

    Deep · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads lighter · listed neutral

  37. L'Oréal

    C9.5, Deep · True Match Super-Blendable Foundation

    Likely close Swatch reads deeper and warmer

  38. Marc Jacobs Beauty

    86 Cocoa Deep · Re(marc)able Full Cover Foundation Concentrate

    Worth sampling Swatch reads lighter · listed cool

  39. UOMA Beauty

    T2N Black Pearl · Say What?! Foundation

    Worth sampling Swatch reads warmer · listed neutral

  40. jane iredale

    M18 · Beyond Matte Liquid Foundation

    Worth sampling Swatch reads lighter and cooler · listed neutral

Closest shade in the other 38 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in I Am Magic Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.