Foundation Shades

e.l.f. Cosmetics

Rich 640 W – rich with warm undertones in other brands

Camo Hydrating CC Cream · Skin tint, BB and CC

Depth
Lighter than 8% of the shades in our data
Undertone
Listed as warm on the brand's website
Swatch
Reads cooler than most shades this deep #7e483c
Data
e.l.f. Cosmetics's own website, October 2026 (how we collect it)

Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is Estée Lauder 7W2 Rich Spice in Futurist Hydra Rescue Moisturizing Makeup SPF 45 (likely close). In all, 62 ranges have a likely-close shade and 97 brands have one worth trying.

Closest shade in each brand

The 40 closest of 97 brands. The other 57 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Estée Lauder

    7W2 Rich Spice · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed neutral

  2. Maybelline

    375 · Super Stay Up to 24HR Hybrid Powder-Foundation

    Likely close Swatch reads about the same · listed cool

  3. Tarte

    mahogany · Sugar Rush Skin Treat Poreless Foundation Stick

    Likely close Swatch reads warmer

  4. Rare Beauty

    540C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed cool

  5. Bobbi Brown

    Cool Espresso · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  6. KIKO Milano

    9.5NG Neutral Gold · Love Fusion 24H Moisture Radiant Foundation

    Likely close Swatch reads warmer · listed neutral-warm

  7. jane iredale

    M18 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  8. Milani

    Caramel Brown · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads warmer

  9. Essence

    250 · Foundation Stick

    Likely close Swatch reads lighter

  10. Armani Beauty

    15 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed neutral

  11. ILIA

    17 Miho · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads lighter and warmer · listed warm

  12. J.Cat Beauty

    Autumn Spice · Aquasurance Compact Foundation

    Likely close Swatch reads warmer

  13. KVD Vegan Beauty

    225 Rich Deep · Lock-It Powder Foundation Refills

    Likely close Swatch reads warmer

  14. Benefit Cosmetics

    Shade 12 Dark Warm · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads warmer · listed warm

  15. Gucci

    540C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads warmer · listed cool

  16. L'Oréal

    10 Neutral Deep · True Match Hyaluron Tinted Balm Foundation

    Likely close Swatch reads warmer · listed neutral

  17. e.l.f. Cosmetics

    15 Deep Cool · Halo Glow Skin Tint SPF 50

    Likely close Swatch reads warmer · listed cool

  18. Yves Saint Laurent

    B95 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads warmer · listed neutral

  19. CoverGirl

    70 - Rich · Simply Ageless Skin Perfector Essence

    Likely close Swatch reads about the same

  20. PÜR

    DPP1 Deeper · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads warmer · listed neutral-warm

  21. Smashbox

    4.35 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads warmer · listed cool

  22. Hourglass

    Walnut · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads warmer · listed warm

  23. Laura Mercier

    Espresso · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads warmer · listed neutral

  24. Morphe

    F4.100 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads warmer · listed warm

  25. It Cosmetics

    Deep · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same · listed neutral

  26. Make Up For Ever

    R540 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads warmer · listed warm

  27. Marc Jacobs Beauty

    86 Cocoa Deep · Re(marc)able Full Cover Foundation Concentrate

    Likely close Swatch reads warmer · listed cool

  28. Au Naturale

    Punaluu · Zero Gravity C2P Foundation

    Likely close Swatch reads lighter and warmer · listed warm

  29. Il Makiage

    212-66205 205 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads warmer · listed cool

  30. Milk Makeup

    Espresso · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  31. Sisley Paris

    8C Cappuccino · Phyto-Teint Ultra Eclat

    Likely close Swatch reads deeper and warmer · listed cool

  32. ColourPop

    213C Deep Dark · Pretty Fresh Foundation

    Likely close Swatch reads lighter and warmer · listed cool

  33. Max Factor

    13 DEEP · Miracle Second Skin Foundation

    Likely close Swatch reads much warmer

  34. NARS

    Namibia · Soft Matte Complete Foundation

    Likely close Swatch reads much warmer · listed cool

  35. Dior

    080 Ebony · Diorskin Forever Undercover Foundation

    Likely close Swatch reads much warmer · listed neutral

  36. Fenty Beauty

    460 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads warmer · listed cool

  37. Smith & Cult

    470 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads warmer · listed cool

  38. bareMinerals

    11.5 Mahogany · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

    Worth sampling Swatch reads warmer · listed neutral-warm

  39. Urban Decay

    12.0 · All Nighter Liquid Full Coverage Foundation

    Worth sampling Swatch reads much warmer · listed warm

  40. Pretty Vulgar

    Darling At Dusk · Bird's Nest Blurring Beauty Mousse CC Cream

    Worth sampling Swatch reads lighter and warmer

Closest shade in the other 57 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Camo Hydrating CC Cream

Colours come from e.l.f. Cosmetics's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.