Make Up For Ever

R540 in other brands

Reboot Active Care Revitalizing Foundation · Liquid and cream

Depth

Lighter than 6% of the shades in our data

Undertone

Listed as warm from its retail listing

Swatch

Reads cooler than most shades this deep #72493a

Data

Retailer swatch, January 2021 (how we collect it)

Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is Clinique CN 127 Truffle in Beyond Perfecting Foundation + Concealer (likely close). In all, 84 ranges have a likely-close shade and 94 brands have one worth trying.

Closest shade in each brand

The 40 closest of 94 brands. The other 54 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Clinique

   CN 127 Truffle · Beyond Perfecting Foundation + Concealer

   Likely close Swatch reads about the same · listed neutral-cool

2. Kosas

   10 Tone · Tinted Face Oil Foundation

   Likely close Swatch reads about the same · listed cool

3. Hourglass

   No. 8 Walnut · Veil Fluid Makeup

   Likely close Swatch reads about the same · listed neutral

4. bareMinerals

   11.5 Mahogany · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

   Likely close Swatch reads about the same · listed neutral-warm

5. Tarte

   56G Rich Golden · Amazonian Clay Full Coverage Foundation SPF 15

   Likely close Swatch reads about the same · listed warm

6. jane iredale

   M17 · Beyond Matte Liquid Foundation

   Likely close Swatch reads about the same · listed cool

7. NARS

   Iguacu · Soft Matte Complete Foundation

   Likely close Swatch reads about the same · listed neutral

8. Laura Mercier

   Espresso · Flawless Lumière Radiance-Perfecting Foundation

   Likely close Swatch reads about the same · listed neutral

9. Milani

   Mahogany · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

   Likely close Swatch reads about the same

10. NYX Professional Makeup

    Deep Rich · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads warmer · listed cool

11. Bobbi Brown

    Cool Walnut · Skin Foundation Stick

    Likely close Swatch reads about the same · listed cool

12. Fenty Beauty

    495 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed cool

13. KVD Vegan Beauty

    082 Deep · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads warmer · listed cool

14. Armani Beauty

    17 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed neutral

15. MAC

    NW44 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads warmer · listed neutral

16. Make Up For Ever

    R530 · Ultra HD Invisible Cover Foundation

    Likely close Swatch reads warmer · listed cool

17. Yves Saint Laurent

    B95 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral

18. e.l.f. Cosmetics

    Mocha · Flawless Finish Foundation

    Likely close Swatch reads about the same · listed cool

19. Tom Ford

    13.0 Espresso · Traceless Soft Matte Foundation

    Likely close Swatch reads warmer · listed cool

20. UOMA Beauty

    T2W Black Pearl · Say What?! Foundation

    Likely close Swatch reads warmer · listed warm

21. Il Makiage

    212-66190 190 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads deeper · listed cool

22. Urban Decay

    12.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

23. Morphe

    Hint of Espresso · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads cooler · listed neutral

24. Gucci

    540C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

25. J.Cat Beauty

    Autumn Spice · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

26. It Cosmetics

    58 Deep Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

27. BLK/OPL

    Carob · TRUE COLOR Pore Perfecting Crème Powder Foundation

    Likely close Swatch reads warmer

28. Ulta Beauty

    Dark Neutral · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

29. Lancôme

    550 Suede C · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads deeper

30. PÜR

    DPN2 Chestnut · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads warmer · listed neutral

31. Exa

    150 Dequan · High Fidelity Foundation

    Likely close Swatch reads lighter · listed neutral-warm

32. Estée Lauder

    8C1 Rich Java · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads warmer · listed cool

33. Cover FX

    N120 · Power Play Foundation

    Likely close Swatch reads cooler · listed neutral

34. ColourPop

    215N Deep Dark · Pretty Fresh Foundation

    Likely close Swatch reads cooler · listed neutral

35. Maybelline

    375 Java · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads warmer

36. Rare Beauty

    540C · Liquid Touch Weightless Foundation

    Likely close Swatch reads cooler · listed cool

37. Milk Makeup

    Espresso · Blur Liquid Matte Foundation

    Likely close Swatch reads lighter and cooler · listed neutral-cool

38. Sephora Collection

    65 Deep Dark Ebony · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads warmer · listed neutral

39. Au Naturale

    Goa · Zero Gravity C2P Foundation

    Likely close Swatch reads deeper and cooler · listed warm

40. Haus Labs

    510 Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads deeper and warmer · listed cool

Closest shade in the other 54 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 900 Cappuccino
• Anastasia Beverly Hills 480C
• Beauty Bakerie 307 Cool Neutral
• beautyblender 4.55 Cool
• Becca Cosmetics 6W2 Truffle
• Benefit Cosmetics Shade 12 Dark Warm
• Bite Beauty D185
• Black Up 12 HC
• boscia La Jolla
• Burt's Bees Deep Maple
• Catrice 085 Chestnut Beige
• Charlotte Tilbury 14 NEUTRAL
• CoverGirl 2 Deep Neutral
• Dermablend 90N Deep Brown
• Dior 080 Ebony
• Dose Of Colors 134 Dark
• Elcie Cosmetics Chestnut
• Essence 270 Warm Amber
• florence by mills D200
• Flower Beauty D3 Mocha
• Givenchy W430
• Huda Beauty 530R Coffee Bean
• ILIA 18 Roque
• Jouer Cosmetics Truffle
• Juice Beauty 29 Deep
• Juvia's Place 210 Togo
• Kevyn Aucoin 16 Deep EF
• KIKO Milano Cocoa
• L.A. Girl Espresso
• L'Oréal Nut Brown/Cocoa
• La Mer 420 Terra
• Lawless Nocturnal
• Lorac 24
• Makeup Revolution F14.7
• Marc Jacobs Beauty 86 Cocoa Deep
• Natasha Denona RN9 - Deep Rosy Neutral
• Nudestix 10 Nude
• Ofra Cosmetics 10
• Origins 730
• Pacifica 01CD Cool Deep
• Pat McGrath Labs 33 Deep
• Perricone MD Rich
• Physicians Formula DpW2
• Pretty Vulgar Darling At Dusk
• Revlon 420 Mahogany
• rms beauty 111
• Shiseido 560
• Smashbox 4.4
• Smith & Cult 490 Neutral
• surratt beauty 15 Surreal Skin
• The Ordinary 3.3 N
• Too Faced Ganache
• Wet n Wild Almond
• ZOEVA 410W Strong

Filter every range in the shade finder

Next to it in Reboot Active Care Revitalizing Foundation

• R530 (lighter)
• R550 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.