It Cosmetics

Fair in other brands

CC+ Cream Oil-Free Matte with SPF 40 · Skin tint, BB and CC

Depth

Lighter than 60% of the shades in our data

Undertone

Listed as warm from its retail listing

Swatch

Reads warmer than most shades this deep #cfaf8d

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Givenchy N200 in Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25 (likely close). In all, 157 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Givenchy

   N200 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

   Likely close Swatch reads about the same · listed neutral

2. Make Up For Ever

   Y225 · Reboot Active Care Revitalizing Foundation

   Likely close Swatch reads about the same · listed warm

3. Tom Ford

   5.6 Ivory Beige · Traceless Soft Matte Foundation

   Likely close Swatch reads about the same · listed neutral

4. Too Faced

   Golden Beige · Born This Way Pressed Powder Foundation

   Likely close Swatch reads about the same · listed warm

5. Urban Decay

   4.0 · All Nighter Liquid Full Coverage Foundation

   Likely close Swatch reads about the same · listed warm

6. PÜR

   TG1 Latte · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

   Likely close Swatch reads about the same · listed warm

7. Il Makiage

   212-66040 40 · Woke Up Like This Flawless Base Foundation

   Likely close Swatch reads about the same · listed neutral

8. Elcie Cosmetics

   Cameo · Micro Silque Foundation

   Likely close Swatch reads about the same · listed neutral

9. Natasha Denona

   82W · Transformatte Pore Vanishing Matte Foundation

   Likely close Swatch reads about the same · listed warm

10. NYX Professional Makeup

    Warm Vanilla · Can't Stop Won't Stop Foundation

    Likely close Swatch reads about the same · listed warm

11. Huda Beauty

    200B Shortbread · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same

12. CoverGirl

    M80 Caramel Beige · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

13. Au Naturale

    Biscay · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed neutral-cool

14. Laura Mercier

    3C1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed cool

15. ColourPop

    100W Medium · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

16. Armani Beauty

    6 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed olive

17. Bobbi Brown

    Natural · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

18. Maybelline

    Buff Beige · Dream Urban Cover Flawless Coverage Foundation SPF 50

    Likely close Swatch reads about the same

19. Catrice

    008 Fair Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

20. Revlon

    210 Crème Brulee · ColorStay Light Cover Liquid Foundation

    Likely close Swatch reads about the same

21. Exa

    350 KB · High Fidelity Foundation

    Likely close Swatch reads about the same · listed warm

22. bareMinerals

    04 Golden Fair · Matte Loose Powder Mineral Foundation SPF 15

    Likely close Swatch reads cooler · listed warm

23. Ulta Beauty

    Fair to Light Cool · Effortless Effect Foundation

    Likely close Swatch reads about the same · listed cool

24. Origins

    440 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed neutral

25. Anastasia Beverly Hills

    220N · Luminous Foundation

    Likely close Swatch reads about the same · listed neutral-warm

26. Lancôme

    110 Ivoire C · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

27. Beauty Bakerie

    337 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed warm

28. NARS

    M1.5 Vallauris · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed cool

29. Milani

    Warm Bisque · Screen Queen Foundation

    Likely close Swatch reads about the same · listed warm

30. Makeup Revolution

    F0.3 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads warmer · listed warm

31. MAC

    NC15 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed warm

32. Ofra Cosmetics

    4.25 · Absolute Cover Foundation

    Likely close Swatch reads warmer · listed cool

33. Wet n Wild

    Porcelain · Photo Focus Dewy Foundation

    Likely close Swatch reads about the same

34. Kosas

    06 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads cooler · listed olive

35. Cover FX

    2 N Light · Custom Cover Drops

    Likely close Swatch reads about the same · listed neutral

36. Guerlain

    04W · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

37. Tarte

    Tan · Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

    Likely close Swatch reads cooler · listed warm

38. Hourglass

    Golden Tan · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads about the same · listed warm

39. KVD Vegan Beauty

    018 Light · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed cool

40. Morphe

    F1.90 Olive · Fluidity Full-Coverage Foundation

    Likely close Swatch reads warmer · listed olive

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 100 Fair
• Amorepacific 204 Light/Medium Yellow
• Antonym Nude
• beautyblender 2.50 Neutral
• Becca Cosmetics 1N3 Cashmere
• Benefit Cosmetics 5 Shade Medium Neutral Warm
• Bite Beauty M90
• boscia Manhattan Beach
• Burt's Bees Linen Beige
• Charlotte Tilbury 6 Medium
• Clinique Matte Medium
• COOLA Golden
• Dermablend 10N
• Dior 3 Warm Olive
• Dose Of Colors 118 Light Medium
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Light
• e.l.f. Cosmetics Vanilla
• Essence 10 Cool Porcelain
• Estée Lauder 2N2 Buff
• Fenty Beauty 175
• florence by mills L030
• Flower Beauty M1 Natural Beige
• Gucci 220N
• Haus Labs 145 Light
• Hynt Beauty Bronzed Beige
• ILIA Bedarra
• It Cosmetics Neutral Tan
• J.Cat Beauty Natural
• jane iredale Suntan
• Josie Maran RG30 Mystical
• Jouer Cosmetics Cashmere
• Juice Beauty 10 Naked Beige
• Juvia's Place 650 Alexandria
• Kevyn Aucoin 04 Light EF
• Koh Gen Do 143
• L.A. Girl Beige
• L'Oréal 104.5 Nude Buff
• La Mer 330 Tan
• Lawless Nomad
• lilah b. b natural
• Lorac 02
• Milk Makeup Golden Nude
• Nudestix 3.5 Nude
• Pacifica 32WL Warm Light
• Pat McGrath Labs 14 Light Medium
• Perricone MD Ivory
• Physicians Formula Fair to Light
• Rare Beauty 210N
• rms beauty 33
• Sephora Collection 18.5 Dune
• Shiseido Light
• Smashbox 1.1
• Smith & Cult 240 Neutral
• surratt beauty 5 Surreal Skin
• The Ordinary 2.1 Y
• UOMA Beauty T2N Fair Lady
• VDL A06 Cool Deep Tan
• W3LL People Fair Golden
• Wander Beauty Golden Medium
• Winky Lux Medium
• Yves Saint Laurent B50
• ZOEVA 050N Beautiful

Filter every range in the shade finder

Next to it in CC+ Cream Oil-Free Matte with SPF 40

• Fair Light (lighter)
• Medium (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.