It Cosmetics

Medium Tan in other brands

CC+ Cream Illumination SPF 50+ · Skin tint, BB and CC

Depth: Lighter than 64% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads in between warm and cool #e0ae86
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is It Cosmetics Medium Tan in Bye Bye Foundation Full Coverage Moisturizer with SPF 50+ (likely close). In all, 253 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

It Cosmetics

Medium Tan · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads about the same · listed warm
Clinique

WN 64 Butterscotch · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
KVD Vegan Beauty

47 Light N · Lock-It Foundation

Likely close Swatch reads about the same · listed neutral
e.l.f. Cosmetics

23 Light Cool · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed cool
Milk Makeup

Golden Nude · Flex Foundation Stick

Likely close Swatch reads about the same · listed warm
NARS

Santa Fe · Soft Matte Complete Foundation

Likely close Swatch reads about the same · listed neutral
bareMinerals

7.5 Dune · COMPLEXION RESCUE Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30

Likely close Swatch reads about the same · listed warm
Smith & Cult

200 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
Natasha Denona

70 WNMedium · Foundation X+

Likely close Swatch reads about the same · listed neutral-warm
Bobbi Brown

Warm Ivory · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Yves Saint Laurent

B30 · Touche Eclat All-In-One Glow Foundation

Likely close Swatch reads about the same · listed neutral-warm
Maybelline

228 Soft Tan · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
Kevyn Aucoin

07 Medium EF · Foundation Balm

Likely close Swatch reads about the same
Pat McGrath Labs

14 Light Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed olive
Armani Beauty

4.25 · Neo Nude Foundation

Likely close Swatch reads about the same · listed warm
W3LL People

Medium Neutral · Narcissist Foundation Stick

Likely close Swatch reads about the same · listed neutral
Tarte

36N Medium-Tan Neutral · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed neutral
Too Faced

Warm Nude · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

8 · Eaze Drop Lightweight Blurring Skin Tint

Likely close Swatch reads about the same
Hourglass

Honey · Illusion Hyaluronic Skin Tint

Likely close Swatch reads about the same · listed warm
Shiseido

340 Oak · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads about the same · listed olive
Lancôme

330 Bisque N · Teint Idole Ultra Longwear Foundation Stick SPF 21

Likely close Swatch reads about the same
Au Naturale

Sand · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed warm
Milani

Golden Sand · Screen Queen Foundation

Likely close Swatch reads about the same · listed warm
Sephora Collection

25 N · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Huda Beauty

410G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed warm
Catrice

004 Neutral Porcelain · True Skin Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
L'Oréal

W4, Light Medium · True Match Super-Blendable Foundation

Likely close Swatch reads about the same
Laura Mercier

2N1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed neutral
Estée Lauder

2W1 Dawn · Double Wear Maximum Cover Camouflage Makeup for Face and Body SPF 15

Likely close Swatch reads about the same · listed warm
Il Makiage

212-66025 25 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
Make Up For Ever

Y325 · Ultra HD Invisible Cover Stick Foundation

Likely close Swatch reads about the same · listed warm
Dermablend

20W Cashew Beige · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Dior

4 Warm · BACKSTAGE Face & Body Foundation

Likely close Swatch reads about the same · listed warm
CoverGirl

Soft Honey · Simply Ageless 3-In-1 Liquid Foundation

Likely close Swatch reads about the same
ZOEVA

180C Freedom · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed cool
Becca Cosmetics

2W2 Buff · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
Juvia's Place

610 Cebu · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral
L.A. Girl

Fair · Pro Coverage Liquid Foundation

Likely close Swatch reads about the same
Cover FX

G40 · Natural Finish Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in CC+ Cream Illumination SPF 50+

Neutral Medium (lighter)
Neutral Tan (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.