It Cosmetics

Neutral Tan in other brands

CC+ Cream Illumination SPF 50+ · Skin tint, BB and CC

Depth: Lighter than 60% of the shades in our data
Undertone: Listed as neutral from its name
Swatch: Reads in between warm and cool #e6a77c
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is It Cosmetics Neutral Tan in Bye Bye Foundation Full Coverage Moisturizer with SPF 50+ (likely close). In all, 211 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

It Cosmetics

Neutral Tan · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads about the same · listed neutral
ZOEVA

220W Glorious · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed warm
Wet n Wild

Shell Bisque · PhotoFocus Stick Foundation

Likely close Swatch reads about the same
MAC

NC18 · Pro Longwear Nourishing Waterproof Foundation

Likely close Swatch reads about the same · listed neutral
Sephora Collection

30 P · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed cool
KVD Vegan Beauty

49 Light N · Lock-It Foundation

Likely close Swatch reads about the same · listed neutral
Revlon

300 Golden Beige · ColorStay Makeup For Combo/Oily Skin

Likely close Swatch reads about the same · listed warm
jane iredale

Teakwood · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed warm
UOMA Beauty

T2W Honey Honey · Say What?! Foundation

Likely close Swatch reads about the same · listed olive
NARS

M3.75 Córdoba · Light Reflecting Advanced Skincare Foundation

Likely close Swatch reads about the same · listed neutral
Too Faced

Natural Beige · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Tom Ford

7.7 Honey · Traceless Foundation Stick

Likely close Swatch reads about the same
bareMinerals

13 Golden Nude · BAREPRO Performance Wear Powder Foundation

Likely close Swatch reads about the same · listed warm
Lancôme

355 Bisque · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
Dior

3 Warm Peach · Dior Airflash Spray Foundation

Likely close Swatch reads about the same · listed warm
Kosas

Light+ Cool 180 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed cool
L'Oréal

Natural Beige · Infallible Pro-Glow Foundation

Likely close Swatch reads about the same
Ulta Beauty

Tan to Deep Neutral · Adjustable Coverage Foundation

Likely close Swatch reads about the same · listed neutral
boscia

Manhattan Beach · Skin Perfecting BB Cream Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed warm
Milani

Deep Beige · Screen Queen Foundation

Likely close Swatch reads about the same
Fenty Beauty

160 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads about the same
L.A. Girl

Porcelain · Pro Coverage Liquid Foundation

Likely close Swatch reads about the same
Bobbi Brown

Cool Golden · Skin Long-Wear Fluid Powder Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Smashbox

1.2 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed warm
CoverGirl

M50 Soft Tan · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same
Morphe

Hint of Honey · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads about the same · listed neutral-warm
Makeup Revolution

P14.5 · Conceal & Define Satte Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
Cover FX

40 G+ · Pressed Mineral Foundation

Likely close Swatch reads about the same · listed olive
Smith & Cult

210 Cool · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed cool
Au Naturale

Marino · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed neutral
Rare Beauty

290N · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral-warm
Clinique

WN 48 Oat · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
Urban Decay

40 · Hydromaniac Glowy Tinted Hydrator Foundation

Likely close Swatch reads about the same · listed warm
Tarte

39G · SEA Water Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed warm
Make Up For Ever

Y425 · Matte Velvet Skin Blurring Powder Foundation

Likely close Swatch reads about the same · listed warm
Catrice

004 Neutral Porcelain · True Skin Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
Maybelline

322 Warm Honey · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same · listed warm
Haus Labs

175 Light · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Armani Beauty

5.5 · Neo Nude Foundation

Likely close Swatch reads lighter · listed warm
Shiseido

340 Oak · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads about the same · listed olive

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in CC+ Cream Illumination SPF 50+

Medium Tan (lighter)
Tan (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.