Foundation Shades

It Cosmetics

Fair in other brands

Bye Bye Lines Sheer Liquid Foundation · Liquid and cream

Depth
Lighter than 100% of the shades in our data
Undertone
Not listed
Swatch
Reads in between warm and cool #faede0
Data
Retailer swatch, January 2021 (how we collect it)

This shade is lighter than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Maybelline Fair Ivory in Dream Radiant Liquid Foundation (likely close). In all, 90 ranges have a likely-close shade and 83 brands have one worth trying.

Closest shade in each brand

The 40 closest of 83 brands. The other 43 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Maybelline

    Fair Ivory · Dream Radiant Liquid Foundation

    Likely close Swatch reads cooler

  2. beautyblender

    1.00 Cool · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

  3. Clinique

    CN 0.5 Shell · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads cooler · listed neutral-cool

  4. PÜR

    LG2 Light Porcelain · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  5. Urban Decay

    10NN · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  6. It Cosmetics

    Fair · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads warmer · listed warm

  7. Makeup Revolution

    P0.2 · Conceal & Define Satte Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  8. Natasha Denona

    3N · Foundation X+

    Likely close Swatch reads about the same · listed neutral

  9. Dior

    0 Neutral · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed neutral

  10. ZOEVA

    010N Aglow · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed neutral

  11. Morphe

    F1.20 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads warmer · listed neutral

  12. Ulta Beauty

    Fair Neutral · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  13. Tarte

    Ivory · Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

    Likely close Swatch reads cooler

  14. Lancôme

    090 Ivoire N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads warmer

  15. Anastasia Beverly Hills

    100N · Luminous Foundation

    Likely close Swatch reads warmer · listed neutral

  16. Beauty Bakerie

    357 Warm Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads cooler · listed neutral-warm

  17. Estée Lauder

    1N0 Porcelain · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads cooler · listed neutral

  18. J.Cat Beauty

    Porcelain · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads cooler

  19. The Ordinary

    1.0 P · Serum Foundation

    Likely close Swatch reads warmer · listed cool

  20. NARS

    Gobi · All Day Luminous Weightless Foundation

    Likely close Swatch reads about the same · listed warm

  21. Milani

    Classic Alabaster · Screen Queen Foundation

    Likely close Swatch reads cooler

  22. Huda Beauty

    110N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads warmer · listed neutral

  23. jane iredale

    Ivory · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads deeper · listed neutral

  24. Bobbi Brown

    Alabaster · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads cooler · listed cool

  25. Exa

    530 Terese · High Fidelity Foundation

    Likely close Swatch reads deeper · listed neutral

  26. ColourPop

    05W Fair · Pretty Fresh Foundation

    Likely close Swatch reads deeper and cooler · listed warm

  27. Cover FX

    N0 · Pressed Mineral Foundation

    Likely close Swatch reads cooler · listed neutral

  28. Almay

    Light · Smart Shade Skintone Matching Makeup

    Likely close Swatch reads deeper

  29. Dose Of Colors

    101 Fair · Meet Your Hue Foundation

    Likely close Swatch reads much cooler · listed neutral

  30. VDL

    V01 Warm Ivory · Perfect Lasting Foundation

    Likely close Swatch reads deeper and warmer · listed warm

  31. MAC

    NC10 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads cooler · listed neutral-warm

  32. CoverGirl

    510 Porcelain · Clean Fresh Skin Milk Foundation

    Likely close Swatch reads cooler

  33. L'Oréal

    390 - Snow · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads cooler

  34. Smith & Cult

    120 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads deeper and much cooler · listed cool

  35. Armani Beauty

    0 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed neutral

  36. Make Up For Ever

    Y205 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  37. Catrice

    010 Light Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads deeper

  38. e.l.f. Cosmetics

    Light Ivory · Flawless Finish Foundation

    Likely close Swatch reads deeper and much cooler · listed warm

  39. Pacifica

    40NF Neutral Fair · Alight Clean Foundation

    Likely close Swatch reads about the same · listed neutral

  40. Smashbox

    0.3 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads deeper and much cooler · listed neutral

Closest shade in the other 43 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Bye Bye Lines Sheer Liquid Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.