Foundation Shades

e.l.f. Cosmetics

Fair 140 W – fair with warm undertones in other brands

Camo Hydrating CC Cream · Skin tint, BB and CC

Depth
Lighter than 92% of the shades in our data
Undertone
Listed as warm on the brand's website
Swatch
Reads warmer than most shades this deep #f5d099
Data
e.l.f. Cosmetics's own website, October 2026 (how we collect it)

The closest shade in another brand is Hynt Beauty Nude Sand in Encore Pressed Powder Foundation (likely close). In all, 95 ranges have a likely-close shade and 98 brands have one worth trying.

Closest shade in each brand

The 40 closest of 98 brands. The other 58 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Hynt Beauty

    Nude Sand · Encore Pressed Powder Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  2. Clarins

    100.5W · Skin Illusion Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  3. Dermablend

    30N Sand Beige · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  4. Fenty Beauty

    130 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed olive

  5. Estée Lauder

    3W2 Cashew · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed olive

  6. NARS

    Gobi · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed warm

  7. Sephora Collection

    12 Y · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  8. bareMinerals

    12 Warm Natural · BAREPRO Longwear Powder Foundation

    Likely close Swatch reads about the same · listed warm

  9. MAC

    C35 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed olive

  10. Catrice

    010 Fair - Light · Soft Glam Filter Fluid

    Likely close Swatch reads about the same

  11. Essence

    20 Medium Porcelain · I Love Flawless Skin Foundation

    Likely close Swatch reads about the same

  12. Too Faced

    Vanilla · Born This Way Undetectable Medium-to-Full Coverage Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  13. Morphe

    F1.80 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads warmer · listed warm

  14. Milani

    Creamy Vanilla · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  15. Wet n Wild

    Porcelain · PhotoFocus Stick Foundation

    Likely close Swatch reads cooler

  16. Laura Mercier

    Ivory · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads about the same · listed warm

  17. Shiseido

    250 Sand · Revitalessence Skin Glow Foundation SPF 30

    Likely close Swatch reads deeper

  18. Benefit Cosmetics

    Shade 2 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads cooler · listed warm

  19. L'Oréal

    Golden Vanilla · Age Perfect Radiant Serum Foundation

    Likely close Swatch reads cooler · listed warm

  20. Tarte

    12B Fair Beige · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads cooler · listed cool

  21. Maybelline

    Honey · SuperStay Full Coverage Powder Foundation

    Likely close Swatch reads about the same

  22. The Ordinary

    2.1 P · Coverage Foundation

    Likely close Swatch reads deeper · listed cool

  23. Kevyn Aucoin

    4 Light EF · Foundation Balm

    Likely close Swatch reads cooler

  24. Urban Decay

    40WY · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads cooler · listed warm

  25. NYX Professional Makeup

    Warm Beige · Stay Matte Powder Foundation

    Likely close Swatch reads deeper and cooler · listed warm

  26. Makeup Revolution

    P11.2 · Conceal & Define Satte Matte Powder Foundation

    Likely close Swatch reads cooler · listed olive

  27. L.A. Girl

    Ivory · Pro.Matte Foundation

    Likely close Swatch reads cooler

  28. Ulta Beauty

    Medium Warm · Effortless Effect Foundation

    Likely close Swatch reads deeper · listed warm

  29. Flower Beauty

    L3 Nude · Light Illusion Liquid Foundation

    Likely close Swatch reads deeper and cooler

  30. CoverGirl

    M-4 - Sand Beige · TruBlend Hydrating Foundation

    Likely close Swatch reads deeper

  31. jane iredale

    Warm Sienna · Liquid Minerals A Foundation

    Likely close Swatch reads cooler · listed warm

  32. e.l.f. Cosmetics

    Fair 100 W – fair with warm undertones · Camo Pressed Powder Foundation

    Likely close Swatch reads lighter · listed warm

  33. Anastasia Beverly Hills

    200W · Luminous Foundation

    Likely close Swatch reads cooler · listed warm

  34. Sisley Paris

    1W1 (1B+) Ecru · Sisleya Le Teint

    Likely close Swatch reads about the same · listed warm

  35. Dose Of Colors

    112 Light · Meet Your Hue Foundation

    Likely close Swatch reads cooler · listed warm

  36. Hourglass

    Warm Ivory · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads about the same · listed warm

  37. Lancôme

    230 Versatile Ecru II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads cooler

  38. Charlotte Tilbury

    5 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads deeper · listed neutral

  39. Exa

    510 Carolina · High Fidelity Foundation

    Likely close Swatch reads deeper and cooler · listed warm

  40. Juvia's Place

    550 Martinique · I Am Magic Foundation

    Likely close Swatch reads deeper and cooler · listed neutral-warm

Closest shade in the other 58 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Camo Hydrating CC Cream

Colours come from e.l.f. Cosmetics's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.