Foundation Shades

CoverGirl

M-4 - Sand Beige in other brands

TruBlend Hydrating Foundation · Liquid and cream

Depth
Lighter than 78% of the shades in our data
Undertone
Not listed
Swatch
Reads warmer than most shades this deep #e5c288
Data
CoverGirl's own website, October 2026 (how we collect it)

The closest shade in another brand is Tarte 33S medium sand in Maracuja Juicy Glow Tint (likely close). In all, 64 ranges have a likely-close shade and 96 brands have one worth trying.

Closest shade in each brand

The 40 closest of 96 brands. The other 56 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Tarte

    33S medium sand · Maracuja Juicy Glow Tint

    Likely close Swatch reads about the same · listed warm

  2. Ulta Beauty

    Medium Warm · Effortless Effect Foundation

    Likely close Swatch reads about the same · listed warm

  3. MAC

    C40 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed olive

  4. bareMinerals

    14 Silk · BAREPRO Longwear Powder Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  5. Maybelline

    Golden Caramel · SuperStay Full Coverage Powder Foundation

    Likely close Swatch reads about the same · listed warm

  6. L'Oréal

    465 - Sand · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  7. Catrice

    020W · Nude Drop Tinted Serum Foundation

    Likely close Swatch reads about the same · listed warm

  8. Sephora Collection

    12 Y · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  9. Kosas

    Light+ Neutral Olive 160 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads cooler · listed olive

  10. Shiseido

    250 Sand · Revitalessence Skin Glow Foundation SPF 30

    Likely close Swatch reads cooler

  11. Burt's Bees

    Sand · Mattifying Powder Foundation

    Likely close Swatch reads deeper · listed cool

  12. Charlotte Tilbury

    5 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads cooler · listed neutral

  13. e.l.f. Cosmetics

    15 Fair Warm · Soft Glam Satin Foundation

    Likely close Swatch reads cooler · listed warm

  14. Too Faced

    Vanilla · Born This Way Undetectable Medium-to-Full Coverage Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  15. The Ordinary

    2.1 P · Coverage Foundation

    Likely close Swatch reads cooler · listed cool

  16. Fenty Beauty

    130 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads cooler

  17. Estée Lauder

    1N1 Ivory Nude · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed neutral

  18. Clarins

    100.5W · Skin Illusion Full Coverage Foundation

    Likely close Swatch reads lighter and cooler · listed warm

  19. Dose Of Colors

    115 Light Medium · Meet Your Hue Foundation

    Likely close Swatch reads cooler · listed warm

  20. Make Up For Ever

    Y363 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  21. Essence

    15 · Natural Matte Mousse Foundation

    Likely close Swatch reads deeper and cooler

  22. Exa

    510 Carolina · High Fidelity Foundation

    Likely close Swatch reads cooler · listed warm

  23. NARS

    M2 Santa Fe · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads cooler · listed neutral

  24. Dermablend

    25N Natural · Smooth Liquid Camo Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  25. Urban Decay

    51NN · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads cooler · listed neutral

  26. jane iredale

    Warm Sienna · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads cooler · listed warm

  27. Flower Beauty

    L3 Nude · Light Illusion Liquid Foundation

    Likely close Swatch reads cooler

  28. Hynt Beauty

    Nude Sand · Encore Pressed Powder Foundation

    Likely close Swatch reads lighter and cooler · listed neutral-warm

  29. NYX Professional Makeup

    Warm Beige · Stay Matte Powder Foundation

    Likely close Swatch reads cooler · listed warm

  30. Laura Mercier

    Ivory · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads cooler · listed warm

  31. Morphe

    F1.80 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads lighter · listed warm

  32. Lorac

    04 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads cooler · listed olive

  33. Rare Beauty

    190W · Liquid Touch Weightless Foundation

    Likely close Swatch reads cooler · listed warm

  34. Juvia's Place

    550 Martinique · I Am Magic Foundation

    Likely close Swatch reads cooler · listed neutral-warm

  35. Wet n Wild

    Golden Beige · Photo Focus Dewy Foundation

    Likely close Swatch reads deeper · listed warm

  36. Benefit Cosmetics

    Shade 2 · Hello Happy Air Stick Foundation SPF 20

    Worth sampling Swatch reads lighter and cooler · listed warm

  37. CoverGirl

    25 - Light-Neutral · Simply Ageless Skin Perfector Essence

    Worth sampling Swatch reads cooler · listed neutral

  38. beautyblender

    3.20 Warm · Bounce Liquid Whip Long Wear Foundation

    Worth sampling Swatch reads cooler · listed warm

  39. Max Factor

    02 FAIR-LIGHT · Miracle Second Skin Foundation

    Worth sampling Swatch reads cooler

  40. Makeup Revolution

    F10.5 · Conceal & Define Full Coverage Foundation

    Worth sampling Swatch reads cooler · listed warm

Closest shade in the other 56 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in TruBlend Hydrating Foundation

Colours come from CoverGirl's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.