Foundation Shades

e.l.f. Cosmetics

Chocolate in other brands

Flawless Finish Foundation · Liquid and cream

Depth
Lighter than 9% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads cooler than most shades this deep #855444
Data
Retailer swatch, January 2021 (how we collect it)

Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is ColourPop 213C Deep Dark in Pretty Fresh Foundation (likely close). In all, 69 ranges have a likely-close shade and 95 brands have one worth trying.

Closest shade in each brand

The 40 closest of 95 brands. The other 55 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. ColourPop

    213C Deep Dark · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed cool

  2. Cover FX

    N110 · Power Play Foundation

    Likely close Swatch reads about the same · listed neutral

  3. Pretty Vulgar

    Darling At Dusk · Bird's Nest Blurring Beauty Mousse CC Cream

    Likely close Swatch reads about the same

  4. ILIA

    17 Miho · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed warm

  5. Au Naturale

    Punaluu · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed warm

  6. PÜR

    DPG1 Mocha · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed warm

  7. Benefit Cosmetics

    Shade 12 Dark Warm · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  8. Bobbi Brown

    10 Espresso · Skin Weightless Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  9. Hourglass

    Walnut · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads about the same · listed warm

  10. Milani

    Caramel Brown · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same

  11. KVD Vegan Beauty

    225 Rich Deep · Lock-It Powder Foundation Refills

    Likely close Swatch reads about the same

  12. Makeup Revolution

    F14.7 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads warmer

  13. Maybelline

    370 Deep Bronze · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads warmer

  14. rms beauty

    111 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same

  15. Urban Decay

    90NN · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  16. Il Makiage

    212-66215 215 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads warmer · listed warm

  17. Exa

    150 Dequan · High Fidelity Foundation

    Likely close Swatch reads warmer · listed neutral-warm

  18. Milk Makeup

    Espresso · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  19. bareMinerals

    10.5 Cinnamon · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Likely close Swatch reads warmer · listed warm

  20. Armani Beauty

    15 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads cooler · listed neutral

  21. Clinique

    WN 125 Mahogany · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads warmer · listed neutral-warm

  22. jane iredale

    M16 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed cool

  23. Smashbox

    4.4 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads warmer · listed cool

  24. Morphe

    F4.60 Cool · Fluidity Full-Coverage Foundation

    Likely close Swatch reads warmer · listed cool

  25. Too Faced

    Ganache · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  26. It Cosmetics

    58 Deep Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads warmer · listed neutral

  27. Dior

    080 Ebony · Diorskin Forever Undercover Foundation

    Likely close Swatch reads warmer · listed neutral

  28. Rare Beauty

    510W · Liquid Touch Weightless Foundation

    Likely close Swatch reads warmer · listed olive

  29. NARS

    D4.5 Timaru · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  30. Givenchy

    W430 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

    Likely close Swatch reads lighter · listed warm

  31. Laura Mercier

    Truffle · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads warmer · listed neutral

  32. Estée Lauder

    7N1 Deep Amber · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads warmer · listed neutral

  33. Yves Saint Laurent

    B95 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads deeper · listed neutral

  34. Fenty Beauty

    480 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads much warmer · listed cool

  35. Kosas

    09 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads warmer

  36. e.l.f. Cosmetics

    7 Deep/Rich Cool · Halo Glow Liquid Filter

    Likely close Swatch reads much warmer · listed cool

  37. Make Up For Ever

    R510 · Ultra HD Invisible Cover Foundation

    Likely close Swatch reads deeper and warmer · listed neutral

  38. J.Cat Beauty

    Autumn Spice · Aquasurance Compact Foundation

    Likely close Swatch reads deeper

  39. Ulta Beauty

    Dark Cool · Effortless Effect Foundation

    Likely close Swatch reads much warmer · listed cool

  40. L'Oréal

    Nut Brown/Cocoa · True Match Lumi Healthy Luminous Makeup

    Likely close Swatch reads much warmer

Closest shade in the other 55 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Flawless Finish Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.