Rimmel London

070: Sesame – For Light skin with Neutral undertones in other brands

Lasting Finish 35 Hour Foundation · Liquid and cream

Depth: Lighter than 69% of the shades in our data
Undertone: Listed as neutral on the brand's website
Swatch: Reads in between warm and cool #e0b38e
Data: Rimmel London's own website, October 2026 (how we collect it)

The closest shade in another brand is Tarte 34S Medium Sand in Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20 (likely close). In all, 343 ranges have a likely-close shade and 111 brands have one worth trying.

Closest shade in each brand

The 40 closest of 111 brands. The other 71 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Tarte

34S Medium Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
ZOEVA

110N Creative · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed warm
Sephora Collection

15.5 N · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed neutral
CoverGirl

570 Medium/Tan · Clean Fresh Skin Milk Foundation

Likely close Swatch reads about the same
Dior

4 Warm · BACKSTAGE Face & Body Foundation

Likely close Swatch reads about the same · listed warm
Urban Decay

50NN · Stay Naked The Fix Powder Foundation

Likely close Swatch reads about the same · listed neutral
L'Oréal

125 Warm · Infallible Skin Ink 2-in-1 Foundation Concealer

Likely close Swatch reads about the same · listed warm
Lancôme

110 Ivoire C · Teint Idole Ultra Longwear Foundation Stick SPF 21

Likely close Swatch reads about the same
Clé de Peau Beauté

O10 Light Ocher · Radiant Cream Foundation SPF 25

Likely close Swatch reads about the same · listed neutral
Laura Mercier

2N1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed neutral
Shiseido

250 Sand · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

08 Spice · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

Likely close Swatch reads about the same · listed warm
Natasha Denona

55Wr · Foundation X+

Likely close Swatch reads about the same · listed neutral
Maybelline

118 · Lifter Plump & Glow Foundation

Likely close Swatch reads about the same
Clinique

WN 38 Stone · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
It Cosmetics

22 Light Neutral · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed neutral
surratt beauty

4 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same · listed warm
Kosas

Very Light Neutral 110 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed neutral
Il Makiage

212-88060 60 · After Party Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Jouer Cosmetics

Golden Sand · Essential High Coverage Crème Foundation

Likely close Swatch reads about the same · listed warm
Max Factor

W33 Crystal Beige · Facefinity All Day Flawless 3 in 1 Foundation

Likely close Swatch reads about the same
Kevyn Aucoin

06 Medium EF · Foundation Balm

Likely close Swatch reads about the same
Cover FX

G40 · Natural Finish Foundation

Likely close Swatch reads about the same · listed warm
Rimmel London

030 Light · Multi-Tasker Blur Booster Stick (Primer & Tint)

Likely close Swatch reads about the same
beautyblender

2.50 Neutral · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed neutral
Huda Beauty

405N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed neutral
Armani Beauty

5.2 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

150 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed neutral
Wet n Wild

Soft Ivory · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
VDL

V04.5 Cool Undertone · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed cool
Morphe

F1.110 Cool · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed cool
Bobbi Brown

Beige · Skin Foundation Stick

Likely close Swatch reads about the same · listed neutral
Estée Lauder

3W1 Tawny · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads about the same · listed warm
jane iredale

Honey Bronze · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed cool
Charlotte Tilbury

6 COOL · Beautiful Skin Foundation

Likely close Swatch reads about the same · listed cool
KIKO Milano

R60 Rose 60 · Full Coverage 2-in-1 Foundation & Concealer

Likely close Swatch reads about the same
MAC

N6.5 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral
Juvia's Place

610 Cebu · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral
Ulta Beauty

Light Neutral · Complexion Crush Foundation

Likely close Swatch reads about the same · listed neutral
Dermablend

30W Bisque · Smooth Liquid Camo Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 71 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Lasting Finish 35 Hour Foundation

Colours come from Rimmel London's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.