Foundation Shades

ZOEVA

370C Powerful in other brands

Authentik Skin Natural Luminous Foundation · Liquid and cream

Depth
Lighter than 25% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads cooler than most shades this deep #c96b38
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Smith & Cult 440 Neutral in Veiled Threat Weightless Micro-Blurring Foundation (likely close). In all, 14 ranges have a likely-close shade and 89 brands have one worth trying.

Closest shade in each brand

The 40 closest of 89 brands. The other 49 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Smith & Cult

    440 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

  2. It Cosmetics

    Rich · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same · listed warm

  3. Natasha Denona

    P8 - Dark Deep Peach · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed warm

  4. Maybelline

    Coconut · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same

  5. L'Oréal

    510 - Hazelnut · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads warmer

  6. Charlotte Tilbury

    12 WARM · Airbrush Flawless Foundation

    Likely close Swatch reads warmer · listed warm

  7. Tarte

    Tan Deep Honey · Clay Stick Foundation

    Likely close Swatch reads lighter · listed warm

  8. Too Faced

    Warm Sand · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads warmer · listed warm

  9. UOMA Beauty

    T1W Brown Sugar · Say What?! Foundation

    Likely close Swatch reads lighter · listed warm

  10. MAC

    NW43 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed cool

  11. NARS

    D2.5 La Serena · Light Reflecting Advanced Skincare Foundation

    Worth sampling Swatch reads cooler · listed cool

  12. Juvia's Place

    350 Somalia · I Am Magic Foundation

    Worth sampling Swatch reads deeper · listed warm

  13. Lancôme

    450 Suede · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Worth sampling Swatch reads deeper

  14. Makeup Revolution

    F13.5 · Conceal & Define Full Coverage Foundation

    Worth sampling Swatch reads deeper · listed neutral

  15. Il Makiage

    212-66140 140 · Woke Up Like This Flawless Base Foundation

    Worth sampling Swatch reads warmer · listed warm

  16. Bobbi Brown

    Walnut · Skin Foundation Stick

    Worth sampling Swatch reads about the same · listed cool

  17. Ulta Beauty

    Deep Warm · Velvet Matte Longwear Foundation

    Worth sampling Swatch reads about the same · listed warm

  18. Rare Beauty

    430W · Liquid Touch Weightless Foundation

    Worth sampling Swatch reads warmer · listed olive

  19. Laura Mercier

    Nutmeg · Flawless Lumière Radiance-Perfecting Foundation

    Worth sampling Swatch reads deeper and warmer · listed cool

  20. Clinique

    WN 94 Deep Neutral · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

    Worth sampling Swatch reads warmer · listed neutral

  21. J.Cat Beauty

    Sweet Coco · Skinsurance Max Coverage Silky Foundation

    Worth sampling Swatch reads cooler

  22. Catrice

    046 Neutral Toffee · True Skin Hydrating Foundation

    Worth sampling Swatch reads about the same · listed neutral

  23. Estée Lauder

    7N1 Deep Amber · Double Wear Stay In Place Matte Powder Foundation

    Worth sampling Swatch reads warmer · listed neutral

  24. Kosas

    Deep Warm 370 · Revealer Skin-Improving Foundation SPF 25

    Worth sampling Swatch reads deeper · listed warm

  25. Yves Saint Laurent

    B80 · Touche Eclat All-In-One Glow Foundation

    Worth sampling Swatch reads lighter · listed warm

  26. Cover FX

    G70 · Power Play Foundation

    Worth sampling Swatch reads warmer · listed warm

  27. e.l.f. Cosmetics

    42 Tan Neutral · Soft Glam Satin Foundation

    Worth sampling Swatch reads about the same · listed neutral

  28. Dose Of Colors

    126 Medium Tan · Meet Your Hue Foundation

    Worth sampling Swatch reads warmer · listed warm

  29. Morphe

    F3.90 Warm · Fluidity Full-Coverage Foundation

    Worth sampling Swatch reads warmer · listed warm

  30. Tom Ford

    9.5 Warm Almond · Traceless Foundation Stick

    Worth sampling Swatch reads about the same · listed warm

  31. bareMinerals

    25 Cinnamon · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Worth sampling Swatch reads deeper and warmer · listed neutral-warm

  32. KVD Vegan Beauty

    65 Medium W · Lock-It Foundation

    Worth sampling Swatch reads lighter and warmer · listed warm

  33. Wet n Wild

    Toffee · PhotoFocus Stick Foundation

    Worth sampling Swatch reads warmer

  34. rms beauty

    77 · "Un" Cover-Up Cream Foundation

    Worth sampling Swatch reads about the same

  35. jane iredale

    M13 · Beyond Matte Liquid Foundation

    Worth sampling Swatch reads warmer · listed warm

  36. KIKO Milano

    Hazelnut · Tuscan Sunshine Luminous Foundation

    Worth sampling Swatch reads lighter

  37. Gucci

    450C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Worth sampling Swatch reads deeper · listed cool

  38. Pat McGrath Labs

    24 Medium Deep · Sublime Perfection Foundation

    Worth sampling Swatch reads deeper · listed cool

  39. Milani

    Spiced Almond · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Worth sampling Swatch reads warmer

  40. NYX Professional Makeup

    Honey · Born To Glow Naturally Radiant Foundation

    Worth sampling Swatch reads warmer · listed neutral

Closest shade in the other 49 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Authentik Skin Natural Luminous Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.