Foundation Shades

UOMA Beauty

T1W Brown Sugar in other brands

Say What?! Foundation · Liquid and cream

Depth
Lighter than 30% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads cooler than most shades this deep #ce7a4a
Data
Retailer swatch, January 2021 (how we collect it)

Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is Tarte Tan Deep Honey in Clay Stick Foundation (likely close). In all, 54 ranges have a likely-close shade and 98 brands have one worth trying.

Closest shade in each brand

The 40 closest of 98 brands. The other 58 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Tarte

    Tan Deep Honey · Clay Stick Foundation

    Likely close Swatch reads about the same · listed warm

  2. Natasha Denona

    P8 - Dark Deep Peach · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed warm

  3. Smith & Cult

    400 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed warm

  4. Bobbi Brown

    7.25 Cool Almond · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  5. NARS

    MD3.15 Seville · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  6. Ulta Beauty

    Tan Neutral · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  7. KIKO Milano

    Hazelnut · Tuscan Sunshine Luminous Foundation

    Likely close Swatch reads about the same

  8. KVD Vegan Beauty

    65 Medium W · Lock-It Foundation

    Likely close Swatch reads about the same · listed warm

  9. L'Oréal

    505 - Toffee · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  10. Yves Saint Laurent

    B80 · Touche Eclat All-In-One Glow Foundation

    Likely close Swatch reads about the same · listed warm

  11. ZOEVA

    300N Joy · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed olive

  12. Clinique

    CN 113 Sepia · Even Better Refresh Hydrating and Repairing Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  13. MAC

    NW43 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed cool

  14. Milani

    Warm Sand · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same · listed warm

  15. Laura Mercier

    16 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed neutral

  16. Too Faced

    Natural Beige · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads lighter · listed neutral

  17. Il Makiage

    212-66140 140 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

  18. J.Cat Beauty

    Honey · Aquasurance Compact Foundation

    Likely close Swatch reads warmer

  19. It Cosmetics

    Rich · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads deeper · listed warm

  20. Lancôme

    460 Suede · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads warmer

  21. Charlotte Tilbury

    12 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed cool

  22. ILIA

    Martinique · True Skin Serum Foundation

    Likely close Swatch reads warmer · listed neutral-warm

  23. Catrice

    046 Neutral Toffee · True Skin Hydrating Foundation

    Likely close Swatch reads about the same · listed neutral

  24. Estée Lauder

    7W1 Deep Spice · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads warmer · listed warm

  25. bareMinerals

    22 Warm Tan · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed warm

  26. Maybelline

    334 Warm Sun · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads warmer · listed warm

  27. jane iredale

    M13 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  28. Fenty Beauty

    370 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  29. Dermablend

    55W Copper · Smooth Liquid Camo Foundation

    Likely close Swatch reads warmer · listed warm

  30. Gucci

    420N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed neutral

  31. Juvia's Place

    420 Havana · I Am Magic Foundation

    Likely close Swatch reads lighter and warmer · listed warm

  32. Wet n Wild

    Sunkiss Beige · PhotoFocus Stick Foundation

    Likely close Swatch reads warmer

  33. Pat McGrath Labs

    20 Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  34. Dior

    050 Dark Beige · Diorskin Forever Undercover Foundation

    Worth sampling Swatch reads lighter · listed neutral

  35. Becca Cosmetics

    4W1 Hazel · Ultimate Coverage 24 Hour Foundation

    Worth sampling Swatch reads warmer · listed warm

  36. rms beauty

    66 · "Un" Cover-Up Cream Foundation

    Worth sampling Swatch reads about the same · listed warm

  37. Beauty Bakerie

    317 Warm · InstaBake Aqua Glass Foundation

    Worth sampling Swatch reads warmer · listed warm

  38. Dose Of Colors

    125 Medium Tan · Meet Your Hue Foundation

    Worth sampling Swatch reads warmer · listed neutral

  39. Kosas

    Medium Deep Warm 300 · Revealer Skin-Improving Foundation SPF 25

    Worth sampling Swatch reads about the same · listed warm

  40. Makeup Revolution

    F10.5 · Conceal & Glow Foundation

    Worth sampling Swatch reads lighter · listed warm

Closest shade in the other 58 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Say What?! Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.