Foundation Shades

KVD Vegan Beauty

65 Medium W in other brands

Lock-It Foundation · Liquid and cream

Depth
Lighter than 30% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads cooler than most shades this deep #c97f50
Data
Retailer swatch, January 2021 (how we collect it)

Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is UOMA Beauty T2N Bronze Venus in Say What?! Foundation (likely close). In all, 113 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. UOMA Beauty

    T2N Bronze Venus · Say What?! Foundation

    Likely close Swatch reads about the same · listed neutral

  2. KIKO Milano

    Hazelnut · Tuscan Sunshine Luminous Foundation

    Likely close Swatch reads about the same

  3. Laura Mercier

    16 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed neutral

  4. NARS

    MD3.15 Seville · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  5. Smith & Cult

    390 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed cool

  6. Ulta Beauty

    Tan Neutral · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  7. Clinique

    CN 113 Sepia · Even Better Refresh Hydrating and Repairing Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  8. J.Cat Beauty

    Honey · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

  9. L'Oréal

    505 - Toffee · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  10. Natasha Denona

    P7 - Tan Dark Peach · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed warm

  11. Estée Lauder

    7W1 Deep Spice · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  12. ILIA

    Martinique · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  13. Lancôme

    460 Suede · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  14. ZOEVA

    300N Joy · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed olive

  15. Maybelline

    334 Warm Sun · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  16. KVD Vegan Beauty

    180 Tan Deep · Lock-It Powder Foundation Refills

    Likely close Swatch reads about the same

  17. Tarte

    Tan Deep Honey · Clay Stick Foundation

    Likely close Swatch reads about the same · listed warm

  18. MAC

    NC45 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed warm

  19. Bobbi Brown

    7.25 Cool Almond · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  20. Dermablend

    55W Copper · Smooth Liquid Camo Foundation

    Likely close Swatch reads about the same · listed warm

  21. Charlotte Tilbury

    12 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed cool

  22. bareMinerals

    22 Warm Tan · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed warm

  23. Il Makiage

    212-66140 140 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

  24. jane iredale

    M13 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  25. Pat McGrath Labs

    20 Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  26. Fenty Beauty

    370 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  27. Too Faced

    Warm Sand · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  28. Milani

    Warm Sand · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same · listed warm

  29. Becca Cosmetics

    4W1 Hazel · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads warmer · listed warm

  30. It Cosmetics

    Rich Honey · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same

  31. Juvia's Place

    440 Savanna · I Am Magic Foundation

    Likely close Swatch reads warmer · listed olive

  32. Yves Saint Laurent

    B80 · Touche Eclat All-In-One Glow Foundation

    Likely close Swatch reads cooler · listed warm

  33. Wet n Wild

    Sunkiss Beige · PhotoFocus Stick Foundation

    Likely close Swatch reads about the same

  34. Gucci

    420N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed neutral

  35. Catrice

    046 Neutral Toffee · True Skin Hydrating Foundation

    Likely close Swatch reads about the same · listed neutral

  36. Morphe

    F3.40 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  37. florence by mills

    MT120 · Like a Light Skin Tint

    Likely close Swatch reads about the same

  38. Rare Beauty

    400W · Liquid Touch Weightless Foundation

    Likely close Swatch reads warmer · listed neutral-warm

  39. Dose Of Colors

    124 Medium Tan · Meet Your Hue Foundation

    Likely close Swatch reads warmer · listed warm

  40. e.l.f. Cosmetics

    43 Tan Cool · Soft Glam Satin Foundation

    Likely close Swatch reads warmer · listed cool

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Lock-It Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.