Foundation Shades

ZOEVA

260W Harmony in other brands

Authentik Skin Natural Luminous Foundation · Liquid and cream

Depth
Lighter than 45% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads in between warm and cool #dd985f
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is L'Oréal 110 Creme Cafe in Infallible Pro-Matte Liquid Longwear Foundation (likely close). In all, 141 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. L'Oréal

    110 Creme Cafe · Infallible Pro-Matte Liquid Longwear Foundation

    Likely close Swatch reads about the same

  2. MAC

    NC42 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed warm

  3. beautyblender

    3.75 Warm · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

  4. Charlotte Tilbury

    10 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

  5. Natasha Denona

    NY11 - Tan Neutral Yellow · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  6. Too Faced

    Golden Beige · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  7. Fenty Beauty

    250 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  8. Clinique

    WN 96 Chai · Even Better Makeup Broad Spectrum SPF 15

    Likely close Swatch reads about the same

  9. J.Cat Beauty

    Soft Tan · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

  10. Juvia's Place

    520 Tangier · I Am Magic Foundation

    Likely close Swatch reads about the same · listed warm

  11. Ulta Beauty

    Medium to Tan Warm · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  12. KVD Vegan Beauty

    53 Medium W · Lock-It Foundation

    Likely close Swatch reads about the same · listed warm

  13. Estée Lauder

    4W1 Honey Bronze · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed warm

  14. It Cosmetics

    Tan · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same · listed warm

  15. Lancôme

    410 Bisque W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

  16. Laura Mercier

    Linen · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads about the same · listed neutral

  17. bareMinerals

    19 Toffee · BAREPRO Performance Wear Powder Foundation

    Likely close Swatch reads about the same · listed warm

  18. Smashbox

    3.2 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed neutral

  19. Smith & Cult

    310 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

  20. Kosas

    Medium Tan Warm 250 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  21. jane iredale

    M9 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  22. Dermablend

    50C Honey Beige · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  23. NARS

    MD2 Tahoe · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed warm

  24. Au Naturale

    Lucia · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed olive

  25. Tarte

    44S Tan Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

  26. Milani

    Tan · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  27. Maybelline

    Toffee · Fit Me Dewy + Smooth Foundation

    Likely close Swatch reads about the same

  28. Wet n Wild

    Classic Beige · PhotoFocus Stick Foundation

    Likely close Swatch reads about the same

  29. Cover FX

    60 G+ · Natural Finish Foundation

    Likely close Swatch reads about the same · listed olive

  30. Gucci

    340N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed neutral

  31. Revlon

    410 Toast · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

  32. e.l.f. Cosmetics

    30 Medium Warm · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed warm

  33. Huda Beauty

    440G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

  34. Sephora Collection

    25.5 Y · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  35. Morphe

    Hint of Caramel · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral

  36. Guerlain

    05C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  37. Urban Decay

    70WO · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads deeper · listed warm

  38. Armani Beauty

    8.75 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

  39. UOMA Beauty

    T1W Bronze Venus · Say What?! Foundation

    Likely close Swatch reads cooler · listed warm

  40. CoverGirl

    M10 Golden Natural · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Authentik Skin Natural Luminous Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.