Foundation Shades

Ulta Beauty

Medium to Tan Peach in other brands

Velvet Matte Longwear Foundation · Liquid and cream

Depth
Lighter than 53% of the shades in our data
Undertone
Listed as warm from its name
Swatch
Reads in between warm and cool #e4a073
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is UOMA Beauty T3W Honey Honey in Say What?! Foundation (likely close). In all, 183 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. UOMA Beauty

    T3W Honey Honey · Say What?! Foundation

    Likely close Swatch reads about the same · listed olive

  2. bareMinerals

    16 Sandstone · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

  3. Il Makiage

    212-66065 65 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

  4. J.Cat Beauty

    Medium Beige · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

  5. Ulta Beauty

    Tan Dark Cool · Mineral Powder Foundation

    Likely close Swatch reads about the same · listed cool

  6. Makeup Revolution

    P14.5 · Conceal & Define Satte Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  7. Revlon

    330 Natural Tan · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

  8. Maybelline

    322 Warm Honey · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  9. MAC

    NW30 · Pro Longwear Nourishing Waterproof Foundation

    Likely close Swatch reads about the same · listed cool

  10. Dior

    3 Warm Peach · Dior Airflash Spray Foundation

    Likely close Swatch reads about the same · listed warm

  11. Too Faced

    Natural Beige · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  12. KVD Vegan Beauty

    52 Medium W · Lock-It Foundation

    Likely close Swatch reads about the same · listed warm

  13. Wet n Wild

    Shell Bisque · PhotoFocus Stick Foundation

    Likely close Swatch reads about the same

  14. Estée Lauder

    5C1 Rich Chestnut · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

  15. Au Naturale

    Lucia · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed olive

  16. Yves Saint Laurent

    B70 · Touche Eclat All-In-One Glow Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  17. Natasha Denona

    RP6 - Tan Rosy Peach · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  18. Smashbox

    3.0 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed cool

  19. Rare Beauty

    330N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral

  20. Morphe

    Hint of Caramel · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral

  21. It Cosmetics

    Neutral Tan · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same · listed neutral

  22. ZOEVA

    210N Gifted · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed neutral

  23. jane iredale

    M3 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  24. Smith & Cult

    290 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed warm

  25. Tarte

    35B Medium Beige · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  26. Cover FX

    G50 · Power Play Foundation

    Likely close Swatch reads about the same · listed warm

  27. Sephora Collection

    30 P · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed cool

  28. CoverGirl

    M50 Soft Tan · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

  29. Lancôme

    260 Bisque N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

  30. L'Oréal

    N5, Medium · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

  31. Bobbi Brown

    Warm Honey · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  32. Urban Decay

    40 · Hydromaniac Glowy Tinted Hydrator Foundation

    Likely close Swatch reads about the same · listed warm

  33. L.A. Girl

    Porcelain · Pro Coverage Liquid Foundation

    Likely close Swatch reads about the same

  34. Charlotte Tilbury

    9 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed cool

  35. Clinique

    WN 48 Oat · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

  36. Laura Mercier

    9 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed cool

  37. Gucci

    270C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  38. Milani

    Sand · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  39. NARS

    M3.75 Córdoba · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed neutral

  40. Make Up For Ever

    Y535 · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Velvet Matte Longwear Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.