Foundation Shades

UOMA Beauty

T3W Honey Honey in other brands

Say What?! Foundation · Liquid and cream

Depth
Lighter than 53% of the shades in our data
Undertone
Listed as olive from its retail listing
Swatch
Reads in between warm and cool #e4a071
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is J.Cat Beauty Medium Beige in Aquasurance Compact Foundation (likely close). In all, 178 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. J.Cat Beauty

    Medium Beige · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

  2. Ulta Beauty

    Medium to Tan Peach · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  3. Il Makiage

    212-66065 65 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

  4. Makeup Revolution

    P14.5 · Conceal & Define Satte Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  5. MAC

    NW18 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  6. bareMinerals

    16 Sandstone · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

  7. Estée Lauder

    5C1 Rich Chestnut · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

  8. Revlon

    330 Natural Tan · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

  9. Too Faced

    Natural Beige · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  10. Maybelline

    322 Warm Honey · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  11. Au Naturale

    Lucia · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed olive

  12. Tarte

    35B Medium Beige · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  13. Smashbox

    3.0 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed cool

  14. Dior

    3 Warm Peach · Dior Airflash Spray Foundation

    Likely close Swatch reads about the same · listed warm

  15. Smith & Cult

    310 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

  16. Morphe

    Hint of Caramel · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral

  17. Wet n Wild

    Shell Bisque · PhotoFocus Stick Foundation

    Likely close Swatch reads about the same

  18. CoverGirl

    M50 Soft Tan · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

  19. ZOEVA

    230W Grace · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  20. KVD Vegan Beauty

    49 Light N · Lock-It Foundation

    Likely close Swatch reads about the same · listed neutral

  21. Natasha Denona

    NP10 - Medium Tan Neutral Peach · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  22. Sephora Collection

    30 P · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed cool

  23. Laura Mercier

    9 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed cool

  24. Yves Saint Laurent

    B70 · Touche Eclat All-In-One Glow Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  25. It Cosmetics

    Neutral Tan · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same · listed neutral

  26. Lancôme

    360 Versatile Honey III · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  27. Rare Beauty

    330N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral

  28. Charlotte Tilbury

    9 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed cool

  29. jane iredale

    M3 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  30. Cover FX

    50 G+ · Power Play Foundation

    Likely close Swatch reads about the same · listed olive

  31. L'Oréal

    480 - Radiant Sand · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  32. Clinique

    WN 48 Oat · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

  33. Bobbi Brown

    Warm Honey · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  34. Milani

    Sand · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  35. Urban Decay

    40 · Hydromaniac Glowy Tinted Hydrator Foundation

    Likely close Swatch reads about the same · listed warm

  36. NARS

    M3.75 Córdoba · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed neutral

  37. Milk Makeup

    Honey · Flex Foundation Stick

    Likely close Swatch reads warmer · listed olive

  38. Dermablend

    50C Honey Beige · Cover Creme Full Coverage Foundation

    Likely close Swatch reads warmer · listed cool

  39. beautyblender

    3.40 Warm · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

  40. Dose Of Colors

    117 Light Medium · Meet Your Hue Foundation

    Likely close Swatch reads warmer · listed neutral

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Say What?! Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.