Foundation Shades

Ulta Beauty

Tan Warm in other brands

Effortless Effect Foundation · Liquid and cream

Depth
Lighter than 27% of the shades in our data
Undertone
Listed as warm from its name
Swatch
Reads warmer than most shades this deep #af7b43
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is L'Oréal Medium Tan-5-6 in True Match Nude Hyaluronic Tinted Serum (likely close). In all, 120 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. L'Oréal

    Medium Tan-5-6 · True Match Nude Hyaluronic Tinted Serum

    Likely close Swatch reads about the same

  2. Clarins

    07 · Skin Illusion Tinted Moisturiser SPF 25

    Likely close Swatch reads about the same

  3. Dermablend

    60N Café Brown · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  4. NARS

    MD4 Macao · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed warm

  5. e.l.f. Cosmetics

    5.5 Medium/Tan Neutral Warm · Halo Glow Liquid Filter

    Likely close Swatch reads about the same · listed neutral-warm

  6. Catrice

    080 Tan - Deep · Soft Glam Filter Fluid

    Likely close Swatch reads about the same

  7. Fenty Beauty

    18 · Eaze Drop Lightweight Blurring Skin Tint

    Likely close Swatch reads about the same

  8. Lancôme

    500 Suede W · Teint Idole Ultra Longwear Foundation Stick SPF 21

    Likely close Swatch reads about the same

  9. It Cosmetics

    Rich · CC+ Cream Oil-Free Matte with SPF 40

    Likely close Swatch reads about the same · listed warm

  10. Charlotte Tilbury

    12 NEUTRAL · Beautiful Skin Foundation

    Likely close Swatch reads about the same · listed neutral

  11. Estée Lauder

    4W3 Henna · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed neutral

  12. Ofra Cosmetics

    7.2 · Absolute Cover Foundation

    Likely close Swatch reads about the same · listed warm

  13. Huda Beauty

    400G Macchiato · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  14. PÜR

    Medium Dark · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed olive

  15. Tarte

    39N Medium-Tan Neutral · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  16. Essence

    43 · Natural Matte Mousse Foundation

    Likely close Swatch reads about the same

  17. Wet n Wild

    Caramel · Photo Focus Dewy Foundation

    Likely close Swatch reads about the same

  18. Kosas

    7.5 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed warm

  19. Sisley Paris

    6W (6+) Chestnut · Phyto-Teint Ultra Eclat

    Likely close Swatch reads about the same · listed warm

  20. CoverGirl

    1 Tan Golden · Full Spectrum Matte Ambition All Day Foundation

    Likely close Swatch reads about the same · listed warm

  21. Hourglass

    Honey · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads about the same · listed warm

  22. Benefit Cosmetics

    Shade 9 Deep Neutral · Hello Happy Velvet Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  23. Cover FX

    4 G Medium · Custom Cover Drops

    Likely close Swatch reads about the same · listed warm

  24. Laura Mercier

    Amber · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  25. Bobbi Brown

    Warm Walnut · Skin Foundation Stick

    Likely close Swatch reads cooler · listed warm

  26. Milani

    Golden Hazelnut · Screen Queen Foundation

    Likely close Swatch reads cooler · listed warm

  27. Armani Beauty

    11 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed olive

  28. Natasha Denona

    86Y · Foundation X+

    Likely close Swatch reads cooler · listed warm

  29. Maybelline

    Warm Honey · Fit Me Dewy + Smooth Foundation

    Likely close Swatch reads about the same · listed warm

  30. KIKO Milano

    O105 Olive 105 · Full Coverage 2-in-1 Foundation & Concealer

    Likely close Swatch reads cooler · listed olive

  31. Exa

    210 Jessica · High Fidelity Foundation

    Likely close Swatch reads cooler · listed neutral

  32. Flower Beauty

    D1 Sable · Light Illusion Liquid Foundation

    Likely close Swatch reads about the same

  33. Becca Cosmetics

    Maple · Skin Love Weightless Blur Foundation

    Likely close Swatch reads cooler · listed warm

  34. Rimmel London

    410: Latte – For Tan skin with warm undertones · Lasting Finish 35 Hour Foundation

    Likely close Swatch reads cooler · listed warm

  35. KVD Vegan Beauty

    066 Tan · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads cooler · listed neutral

  36. Clinique

    WN 114 Golden · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads cooler · listed warm

  37. MAC

    NC44 · Studio Radiance Serum-Powered Foundation

    Likely close Swatch reads about the same · listed warm

  38. Lorac

    17 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed olive

  39. beautyblender

    4.10 Cool/Olive · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads deeper · listed olive

  40. Morphe

    F3.60 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads cooler · listed warm

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Effortless Effect Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.