Rimmel London

410: Latte – For Tan skin with warm undertones in other brands

Lasting Finish 35 Hour Foundation · Liquid and cream

Depth: Lighter than 28% of the shades in our data
Undertone: Listed as warm on the brand's website
Swatch: Reads warmer than most shades this deep #b17d50
Data: Rimmel London's own website, October 2026 (how we collect it)

The closest shade in another brand is Wet n Wild Amber Beige in Photo Focus Dewy Foundation (likely close). In all, 207 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Wet n Wild

Amber Beige · Photo Focus Dewy Foundation

Likely close Swatch reads about the same
CoverGirl

M70 Sand Beige · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same
Maybelline

Warm Honey · Fit Me Dewy + Smooth Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

43 Tan Warm · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed warm
Sisley Paris

6W (6+) Chestnut · Phyto-Teint Ultra Eclat

Likely close Swatch reads about the same · listed warm
Fenty Beauty

390 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed warm
Huda Beauty

350G Dulce De Leche · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed warm
NARS

MD3.6 Belem · Light Reflecting Advanced Skincare Foundation

Likely close Swatch reads about the same · listed warm
Urban Decay

9.75 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Essence

43 · Natural Matte Mousse Foundation

Likely close Swatch reads about the same
surratt beauty

9 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

066 Tan · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral
Pat McGrath Labs

23 Medium Deep · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

12 NEUTRAL · Beautiful Skin Foundation

Likely close Swatch reads about the same · listed neutral
Tarte

39N Medium-Tan Neutral · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
Armani Beauty

11 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed olive
Hourglass

Beige · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed neutral
MAC

NC46 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral
Clarins

D2W · Double Serum Foundation 2in1 Hybrid Foundation

Likely close Swatch reads about the same
Cover FX

4 G Medium · Custom Cover Drops

Likely close Swatch reads about the same · listed warm
L.A. Girl

Beige · Pro Coverage Liquid Foundation

Likely close Swatch reads about the same
Clinique

WN 115.5 Mocha · Even Better Refresh Hydrating and Repairing Foundation

Likely close Swatch reads about the same · listed neutral-warm
Rimmel London

Golden Caramel 403W - Warm · Match Perfection Foundation

Likely close Swatch reads about the same · listed warm
Kevyn Aucoin

14 Deep EF · Foundation Balm

Likely close Swatch reads about the same
Too Faced

Mocha · Born This Way Foundation

Likely close Swatch reads about the same · listed cool
Anastasia Beverly Hills

345C · Luminous Foundation

Likely close Swatch reads about the same · listed neutral
Exa

240 Reilly · High Fidelity Foundation

Likely close Swatch reads about the same · listed warm
Catrice

065 Tan · Soft Glam Filter Fluid

Likely close Swatch reads about the same
Lancôme

500 Suede W · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed warm
Morphe

F3.60 Warm · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed warm
KIKO Milano

O105 Olive 105 · Full Coverage 2-in-1 Foundation & Concealer

Likely close Swatch reads about the same · listed olive
Lorac

17 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed olive
Natasha Denona

86Y · Foundation X+

Likely close Swatch reads about the same · listed warm
PÜR

Golden Tan · 4-In-1 Foundation Stick

Likely close Swatch reads about the same · listed warm
Haus Labs

340 Medium · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

Tan 415 C – tan with cool undertones · Camo CC Cream SPF 30

Likely close Swatch reads about the same · listed cool
Clé de Peau Beauté

O60 Deep Tan Ocher · The Foundation SPF 22

Likely close Swatch reads about the same · listed neutral
Lawless

Bronze · Woke Up Like This Flawless Finish Foundation

Likely close Swatch reads about the same · listed neutral-warm
BLK/OPL

Truly Topaz · Pore Perfecting Liquid Foundation

Likely close Swatch reads about the same · listed warm
Burt's Bees

Rich Caramel · Goodness Glows Liquid Foundation

Likely close Swatch reads about the same · listed cool

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Lasting Finish 35 Hour Foundation

407: Warm Tan – Warm undertones (lighter)
420: Warm Toffee – Cool / Neutral undertones (deeper)

Colours come from Rimmel London's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.