Shiseido

440 in other brands

Synchro Skin Self-Refreshing Foundation SPF 30 · Liquid and cream

Depth

Lighter than 28% of the shades in our data

Undertone

Listed as olive from its retail listing

Swatch

Reads warmer than most shades this deep #af8259

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Catrice 048 Desert Beige in HD Liquid Coverage Foundation (likely close). In all, 126 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Catrice

   048 Desert Beige · HD Liquid Coverage Foundation

   Likely close Swatch reads about the same

2. MAC

   NC45.5 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

   Likely close Swatch reads about the same · listed neutral

3. CoverGirl

   590 Tan/Rich · Clean Fresh Skin Milk Foundation

   Likely close Swatch reads about the same

4. NYX Professional Makeup

   Camel · Can't Stop Won't Stop Foundation

   Likely close Swatch reads about the same · listed olive

5. Tom Ford

   10.7 Amber · Traceless Soft Matte Foundation

   Likely close Swatch reads about the same · listed neutral

6. Morphe

   F3.20 Olive · Fluidity Full-Coverage Foundation

   Likely close Swatch reads about the same · listed olive

7. Burt's Bees

   Rich Caramel · Goodness Glows Liquid Foundation

   Likely close Swatch reads about the same · listed cool

8. Lawless

   Bronze · Woke Up Like This Flawless Finish Foundation

   Likely close Swatch reads about the same · listed neutral-warm

9. Huda Beauty

   450G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

   Likely close Swatch reads about the same · listed warm

10. Physicians Formula

    Medium · Silk Foundation Elixir

    Likely close Swatch reads about the same

11. Kevyn Aucoin

    13 Deep EF · The Etherealist Foundation

    Likely close Swatch reads about the same · listed warm

12. surratt beauty

    8 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed warm

13. ColourPop

    155W Dark · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

14. Au Naturale

    Mallorca · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed olive

15. Hourglass

    Beige · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads about the same · listed warm

16. It Cosmetics

    42.5 Tan Warm · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed warm

17. Urban Decay

    60NN · Stay Naked Weightless Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

18. Maybelline

    Warm Honey · Fit Me Dewy + Smooth Foundation

    Likely close Swatch reads about the same · listed warm

19. Anastasia Beverly Hills

    345C · Luminous Foundation

    Likely close Swatch reads about the same · listed neutral

20. Fenty Beauty

    15 · Eaze Drop Lightweight Blurring Skin Tint

    Likely close Swatch reads about the same

21. L.A. Girl

    Sand · Pro.Matte Foundation

    Likely close Swatch reads about the same

22. Wet n Wild

    Amber Beige · Photo Focus Dewy Foundation

    Likely close Swatch reads about the same

23. KVD Vegan Beauty

    060 Tan · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed neutral-warm

24. Lorac

    17 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed olive

25. Dermablend

    48N · Flawless Creator Liquid Foundation Drops

    Likely close Swatch reads about the same · listed neutral

26. Armani Beauty

    11 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed olive

27. Estée Lauder

    5W2 Rich Caramel · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed warm

28. PÜR

    TN6 Tan · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

29. Too Faced

    Mocha · Born This Way Undetectable Medium-to-Full Coverage Powder Foundation

    Likely close Swatch reads cooler · listed cool

30. Ulta Beauty

    Tan Olive · Effortless Effect Foundation

    Likely close Swatch reads about the same · listed olive

31. NARS

    MD3.6 Belem · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed warm

32. jane iredale

    Bittersweet · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads cooler · listed warm

33. Laura Mercier

    5W1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed warm

34. Cover FX

    G70 · Pressed Mineral Foundation

    Likely close Swatch reads cooler · listed warm

35. Tarte

    36S · Maracuja Hydrating Tinted Moisturizer

    Likely close Swatch reads cooler · listed warm

36. Givenchy

    P395 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads cooler · listed cool

37. Clinique

    WN 115.5 Mocha · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads cooler

38. e.l.f. Cosmetics

    40 Tan Warm · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed warm

39. Natasha Denona

    87W · Foundation X+

    Likely close Swatch reads about the same · listed warm

40. Il Makiage

    212-66120 120 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 600 Make Mine Dark
• Amorepacific 208 Medium Yellow
• bareMinerals 24.5 Maple
• Beauty Bakerie 321 Warm
• beautyblender 4.00 Neutral/Olive
• Becca Cosmetics Maple
• Benefit Cosmetics Shade 8 Tan Warm
• Bite Beauty T125
• BLK/OPL Kalahari Sand
• Bobbi Brown Warm Walnut
• boscia Newport
• Charlotte Tilbury 11
• COOLA Medium/Dark
• Dior 7 Neutral
• Dose Of Colors 125 Medium Tan
• Dr. Jart+ Medium
• Elcie Cosmetics Sand
• Essence 80 Cool Chai
• Exa 240 Reilly
• florence by mills MT120
• Flower Beauty D1 Sable
• Gucci 410W
• Guerlain 06C
• Haus Labs 330 Medium
• Hynt Beauty Rich Chestnut
• ILIA Martinique
• J.Cat Beauty Honey
• Josie Maran RG75 Reverent
• Jouer Cosmetics Chai
• Juice Beauty 23 Medium Tawny
• Juvia's Place 440 Savanna
• KIKO Milano Hazelnut
• Kosas Medium Deep Neutral Olive 290
• L'Oréal N7, Medium Deep
• La Mer 430 Chestnut
• Lancôme 500 Suede W
• Make Up For Ever Y503
• Makeup Revolution F10.2
• Milani Natural Tan
• Milk Makeup Maple
• Nudestix 7.5 Nude
• Ofra Cosmetics 7.2
• Origins 620
• Pacifica 16NT Neutral Tan
• Pat McGrath Labs 23 Medium Deep
• Perricone MD Tan
• Pretty Vulgar Deep Truth
• Rare Beauty 400W
• Revlon 330 Natural Tan
• rms beauty 55
• Sephora Collection 36 Ambre
• Shiseido 440 Amber
• Smashbox 4.0
• Smith & Cult 390 Cool
• The Ordinary 3.1 R
• UOMA Beauty T3N Bronze Venus
• VDL V08 Cool Undertone
• W3LL People Rich Mocha
• Wander Beauty Golden Rich
• Yves Saint Laurent B55
• ZOEVA 280N Honour

Filter every range in the shade finder

Next to it in Synchro Skin Self-Refreshing Foundation SPF 30

• 430 (lighter)
• 450 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.