Foundation Shades

Ulta Beauty

Fair Warm in other brands

Adjustable Coverage Foundation · Liquid and cream

Depth
Lighter than 99% of the shades in our data
Undertone
Listed as warm from its name
Swatch
Reads in between warm and cool #fceade
Data
Retailer swatch, January 2021 (how we collect it)

This shade is lighter than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is It Cosmetics Fair in Celebration Full Coverage Powder Foundation (likely close). In all, 102 ranges have a likely-close shade and 91 brands have one worth trying.

Closest shade in each brand

The 40 closest of 91 brands. The other 51 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. It Cosmetics

    Fair · Celebration Full Coverage Powder Foundation

    Likely close Swatch reads about the same

  2. Dose Of Colors

    102 Fair · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed cool

  3. Maybelline

    105 Fair Ivory · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  4. J.Cat Beauty

    Porcelain · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads warmer

  5. Natasha Denona

    10R · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed cool

  6. Milani

    Classic Alabaster · Screen Queen Foundation

    Likely close Swatch reads warmer

  7. Morphe

    Hint of Ivory · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads cooler · listed neutral-cool

  8. Bobbi Brown

    00 Alabaster · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  9. Dior

    0 Cool Rosy · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed cool

  10. L'Oréal

    390 - Snow · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  11. Pat McGrath Labs

    1 Light · Sublime Perfection Foundation

    Likely close Swatch reads cooler · listed cool

  12. PÜR

    LN2 Fair Ivory · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  13. CoverGirl

    510 Porcelain · Clean Fresh Skin Milk Foundation

    Likely close Swatch reads about the same

  14. Cover FX

    N0 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed neutral

  15. Estée Lauder

    1N0 Porcelain · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads warmer · listed neutral

  16. Beauty Bakerie

    357 Warm Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads warmer · listed neutral-warm

  17. Huda Beauty

    120B · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed cool

  18. NARS

    L1.5 Yulong · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  19. Tarte

    Ivory · Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

    Likely close Swatch reads about the same

  20. Smashbox

    0.1 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed neutral

  21. Clinique

    CN 0.75 Custard · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads warmer · listed neutral-cool

  22. Ulta Beauty

    Fair Neutral · Velvet Matte Longwear Foundation

    Likely close Swatch reads warmer · listed neutral

  23. VDL

    A02 Cool Light Beige · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed cool

  24. beautyblender

    1.20 Cool · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

  25. La Mer

    130 Warm Ivory · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  26. Smith & Cult

    120 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed cool

  27. Lancôme

    140 Ivoire · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads warmer

  28. Makeup Revolution

    F6.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads warmer · listed warm

  29. MAC

    NC10 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads warmer · listed neutral-warm

  30. KVD Vegan Beauty

    002 Light · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads cooler · listed neutral

  31. Urban Decay

    20WY · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads warmer · listed warm

  32. W3LL People

    Medium Golden · Bio Base Pressed Foundation

    Likely close Swatch reads cooler · listed warm

  33. ZOEVA

    010N Aglow · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads warmer · listed neutral

  34. ColourPop

    10N Fair · Pretty Fresh Foundation

    Likely close Swatch reads deeper · listed neutral

  35. e.l.f. Cosmetics

    Light Ivory · Flawless Finish Foundation

    Likely close Swatch reads deeper · listed warm

  36. Tom Ford

    0.0 Pearl · Traceless Foundation Stick

    Likely close Swatch reads about the same

  37. Fenty Beauty

    100 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads much cooler · listed neutral

  38. Exa

    530 Terese · High Fidelity Foundation

    Likely close Swatch reads much warmer · listed neutral

  39. UOMA Beauty

    T1N White Pearl · Say What?! Foundation

    Likely close Swatch reads deeper · listed neutral

  40. Sephora Collection

    1 Lace · Matte Perfection Tinted Moisturizer

    Likely close Swatch reads deeper and cooler

Closest shade in the other 51 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Adjustable Coverage Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.