Foundation Shades

Tarte

29H Light-Medium Honey in other brands

Amazonian Clay Full Coverage Foundation SPF 15 · Liquid and cream

Depth
Lighter than 59% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads warmer than most shades this deep #e5a769
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Natasha Denona YN9 - Medium Tan Yellow Neutral in Hy-Glam Serum Foundation (likely close). In all, 122 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Natasha Denona

    YN9 - Medium Tan Yellow Neutral · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  2. Estée Lauder

    5W1 Bronze · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  3. Rare Beauty

    260N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  4. jane iredale

    Autumn · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed warm

  5. bareMinerals

    1NW Fairly Light · Blemish Rescue Salicylic Acid Loose Powder Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  6. Hourglass

    Golden · Immaculate Liquid Powder Foundation

    Likely close Swatch reads about the same · listed warm

  7. Pacifica

    23NM Neutral Medium · Alight Clean Foundation

    Likely close Swatch reads about the same · listed neutral

  8. NARS

    M5 Valencia · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  9. Ulta Beauty

    Medium Neutral · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  10. L'Oréal

    475 - Sun Beige · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  11. Dose Of Colors

    120 Light Medium · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed warm

  12. Laura Mercier

    Dune · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads about the same · listed cool

  13. MAC

    NC30 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed warm

  14. beautyblender

    3.60 Warm · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

  15. Smashbox

    3.02 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed olive

  16. Milani

    Deep Beige · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  17. Bobbi Brown

    6 Golden · Skin Weightless Powder Foundation

    Likely close Swatch reads about the same · listed warm

  18. Juvia's Place

    540 Giza · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  19. Fenty Beauty

    235 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  20. Makeup Revolution

    F12 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  21. Armani Beauty

    5.5 · Designer Lift Smoothing Firming Full Coverage Foundation with SPF 20

    Likely close Swatch reads about the same · listed neutral

  22. Clinique

    WN 54 Honey Wheat · Even Better Makeup Broad Spectrum SPF 15

    Likely close Swatch reads about the same

  23. Flower Beauty

    M3 Classic Tan · Light Illusion Liquid Foundation

    Likely close Swatch reads about the same

  24. L.A. Girl

    Soft Honey · Pro.Matte Foundation

    Likely close Swatch reads deeper

  25. e.l.f. Cosmetics

    Buttercup · Flawless Finish Foundation

    Likely close Swatch reads about the same · listed warm

  26. Lancôme

    410 Bisque W · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

  27. Maybelline

    Golden Beige · Fit Me Dewy + Smooth Foundation

    Likely close Swatch reads about the same · listed warm

  28. Charlotte Tilbury

    8 WARM · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed warm

  29. Wet n Wild

    Soft Beige · PhotoFocus Stick Foundation

    Likely close Swatch reads lighter

  30. Benefit Cosmetics

    Shade 7 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  31. Hynt Beauty

    Honey Chestnut · Encore Pressed Powder Foundation

    Likely close Swatch reads deeper · listed neutral

  32. J.Cat Beauty

    Cappucino · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads cooler

  33. ZOEVA

    230W Grace · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads cooler · listed neutral-warm

  34. Sephora Collection

    34.5 N · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  35. Kosas

    Medium Neutral Warm 230 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads deeper · listed warm

  36. Cover FX

    50 G+ · Natural Finish Foundation

    Likely close Swatch reads deeper · listed olive

  37. Au Naturale

    Honey · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed olive

  38. Dermablend

    50C Honey Beige · Cover Creme Full Coverage Foundation

    Likely close Swatch reads deeper and cooler · listed cool

  39. PÜR

    TG3 Light Tan · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads deeper · listed olive

  40. Morphe

    Hint of Walnut · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads cooler · listed neutral-warm

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Amazonian Clay Full Coverage Foundation SPF 15

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.