Shiseido

230 in other brands

Synchro Skin Self-Refreshing Foundation SPF 30 · Liquid and cream

Depth

Lighter than 92% of the shades in our data

Undertone

Listed as olive from its retail listing

Swatch

Reads in between warm and cool #f5d0ac

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Cover FX 1 G Light in Custom Cover Drops (likely close). In all, 216 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Cover FX

   1 G Light · Custom Cover Drops

   Likely close Swatch reads about the same · listed warm

2. It Cosmetics

   22.5 Light Warm · Your Skin But Better Foundation + Skincare

   Likely close Swatch reads about the same · listed warm

3. surratt beauty

   1 Surreal Skin · Surreal Skin Foundation Wand

   Likely close Swatch reads about the same

4. Natasha Denona

   30W · Transformatte Pore Vanishing Matte Foundation

   Likely close Swatch reads about the same · listed warm

5. bareMinerals

   05 Sateen · BAREPRO Longwear Powder Foundation

   Likely close Swatch reads about the same · listed cool

6. Kevyn Aucoin

   02 Light EF · Foundation Balm

   Likely close Swatch reads about the same

7. Huda Beauty

   230N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

   Likely close Swatch reads about the same · listed neutral

8. Flower Beauty

   L2 Ivory · Light Illusion Liquid Foundation

   Likely close Swatch reads about the same

9. Makeup Revolution

   F2 · Conceal & Define Full Coverage Foundation

   Likely close Swatch reads about the same · listed warm

10. Pacifica

    34NL Neutral Light · Alight Clean Foundation

    Likely close Swatch reads about the same · listed neutral

11. L'Oréal

    W2.5, Light Medium · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

12. J.Cat Beauty

    Porcelain · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

13. Charlotte Tilbury

    3 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

14. Dermablend

    0C Pale Ivory · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

15. NARS

    L3 Gobi · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed warm

16. Givenchy

    N98 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

17. Ulta Beauty

    Fair Cool · Mineral Powder Foundation

    Likely close Swatch reads about the same · listed cool

18. Estée Lauder

    3C2 Pebble · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

19. Smashbox

    1.1 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed neutral

20. MAC

    N5 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed neutral-cool

21. jane iredale

    Amber · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed warm

22. NYX Professional Makeup

    Pale · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed warm

23. Dose Of Colors

    110 Light · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed neutral

24. Laura Mercier

    Cameo · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads about the same · listed cool

25. Urban Decay

    40NN · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed neutral

26. Milani

    Light Beige · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

27. Benefit Cosmetics

    Shade 2 Light Warm · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

28. La Mer

    230 Light Ochre · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

29. Anastasia Beverly Hills

    150W · Luminous Foundation

    Likely close Swatch reads about the same · listed warm

30. VDL

    V04 Warm Tan · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed warm

31. Fenty Beauty

    185 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

32. Bobbi Brown

    Natural Tan · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

33. Armani Beauty

    1.5 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

34. Too Faced

    Swan · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

35. Dior

    3 Warm · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed warm

36. Maybelline

    118 Light Beige · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

37. Becca Cosmetics

    1W1 Shell · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

38. Sephora Collection

    Medium · Perfection Mist Airbrush Foundation

    Likely close Swatch reads about the same · listed neutral

39. Lancôme

    230 Versatile Ecru II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

40. KVD Vegan Beauty

    004 Light · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 100 Ivory
• Amorepacific 104 Light/Medium Pink
• Antonym Beige Light
• Au Naturale Porcelain
• Beauty Bakerie 355 Warm
• beautyblender 1.40 Neutral
• Bite Beauty L20
• boscia Venice
• Burt's Bees Porcelain
• Catrice 030 Sand Beige
• Clinique WN 04 Bone
• ColourPop 50W Light
• CoverGirl 210 Classic Ivory
• Dr. Dennis Gross Skincare Light/Medium
• e.l.f. Cosmetics 14 Fair Cool
• Elcie Cosmetics Porcelain
• Essence 10 Cool Porcelain
• Exa 410 James
• florence by mills F010
• Gucci 120N
• Guerlain 01N
• Haus Labs 030 Fair
• Hourglass No. 0 Porcelain
• Hynt Beauty Sand
• Il Makiage 212-66030 30
• ILIA 4 Formosa
• Josie Maran Fair Light
• Jouer Cosmetics Linen
• Juice Beauty 05 Buff
• Juvia's Place 640 Malta
• Koh Gen Do 123
• Kosas 02 Tone
• L.A. Girl Ivory
• Lawless Mesa
• lilah b. b original
• Lorac 01
• Make Up For Ever Y315
• Milk Makeup Porcelain
• Morphe Hint of Beige
• Nudestix 2.5 Nude
• Origins 110
• Pat McGrath Labs 8 Light Medium
• Perricone MD Porcelain
• Physicians Formula Fair
• PÜR Porcelain
• Rare Beauty 170W
• Revlon 150 Buff
• rms beauty 11
• Shiseido 150 Lace
• Smith & Cult 140 Warm
• Tarte 22S
• The Ordinary 2.0 P
• Tom Ford 0.3 Ivory Silk
• UOMA Beauty T1W Fair Lady
• W3LL People Pale Ivory
• Wander Beauty Medium
• Wet n Wild Porcelain
• Winky Lux Light
• Yves Saint Laurent BD10
• ZOEVA 100W CNFT

Filter every range in the shade finder

Next to it in Synchro Skin Self-Refreshing Foundation SPF 30

• 220 (lighter)
• 240 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.