Foundation Shades

Morphe

F4.30 Warm in other brands

Fluidity Full-Coverage Foundation · Liquid and cream

Depth
Lighter than 16% of the shades in our data
Undertone
Listed as warm from its name
Swatch
Reads in between warm and cool #9c5f3b
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Fenty Beauty 420 in Pro Filt'r Soft Matte Powder Foundation (likely close). In all, 194 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Fenty Beauty

    420 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  2. Clinique

    WN 122 Clove · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

  3. Haus Labs

    415 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  4. KIKO Milano

    9.5 WG Warm Gold · Unlimited 24H Matte Foundation

    Likely close Swatch reads about the same · listed warm

  5. Charlotte Tilbury

    13 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

  6. Tarte

    deep sand · BB Blur Tinted Moisturizer SPF 30

    Likely close Swatch reads about the same · listed warm

  7. Pat McGrath Labs

    28 Medium Deep · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  8. Armani Beauty

    13.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed warm

  9. bareMinerals

    26 Chai · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

  10. Estée Lauder

    8C1 Rich Java · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

  11. surratt beauty

    14 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed warm

  12. jane iredale

    M14 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  13. PÜR

    DN7 Cocoa · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed neutral

  14. KVD Vegan Beauty

    200 Deep · Lock-It Powder Foundation

    Likely close Swatch reads about the same

  15. Maybelline

    368 · Fit Me Tinted Moisturizer

    Likely close Swatch reads about the same

  16. Catrice

    095N · Nude Drop Tinted Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  17. UOMA Beauty

    T1C Black Pearl · Say What?! Foundation

    Likely close Swatch reads about the same · listed cool

  18. Milani

    Chestnut · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  19. Becca Cosmetics

    5W1 Amber · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  20. Rare Beauty

    470C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed cool

  21. e.l.f. Cosmetics

    Deep 510 C – deep with cool undertones · Camo CC Cream SPF 30

    Likely close Swatch reads about the same · listed cool

  22. L'Oréal

    370 Cool · Infallible Cushion Foundation

    Likely close Swatch reads about the same · listed cool

  23. Natasha Denona

    NR13 - Dark Neutral Rosy · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  24. Clé de Peau Beauté

    O80 Deep Ocher · The Foundation SPF 22

    Likely close Swatch reads about the same · listed neutral

  25. NYX Professional Makeup

    Cappuccino · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

  26. Essence

    53 · Natural Matte Mousse Foundation

    Likely close Swatch reads about the same

  27. Rimmel London

    100 Mocha · Multi-Tasker Blur Booster Stick (Primer & Tint)

    Likely close Swatch reads about the same

  28. Makeup Revolution

    F13 · Conceal & Hydrate Foundation

    Likely close Swatch reads about the same · listed warm

  29. Laura Mercier

    6W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads about the same · listed neutral-warm

  30. Kosas

    Medium Deep Neutral Warm 340 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  31. Urban Decay

    11.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  32. Cover FX

    G100 · Power Play Foundation

    Likely close Swatch reads about the same · listed warm

  33. Dose Of Colors

    128 Medium Tan · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed warm

  34. Au Naturale

    Mumbai · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed warm

  35. CoverGirl

    65 - Tan-Rich · Simply Ageless Skin Perfector Essence

    Likely close Swatch reads about the same

  36. NARS

    Marquises · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed warm

  37. It Cosmetics

    53 Rich Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

  38. Exa

    170 Paetynn · High Fidelity Foundation

    Likely close Swatch reads about the same · listed warm

  39. Dermablend

    75W Golden Brown · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  40. Revlon

    420 Mahogany · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Fluidity Full-Coverage Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.