Foundation Shades

It Cosmetics

Fair in other brands

Celebration Foundation Illumination · Liquid and cream

Depth
Lighter than 99% of the shades in our data
Undertone
Not listed
Swatch
Reads in between warm and cool #fde9da
Data
Retailer swatch, January 2021 (how we collect it)

This shade is lighter than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is L'Oréal 390 - Snow in Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation (likely close). In all, 108 ranges have a likely-close shade and 98 brands have one worth trying.

Closest shade in each brand

The 40 closest of 98 brands. The other 58 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. L'Oréal

    390 - Snow · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  2. Maybelline

    Porcelain · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same

  3. Huda Beauty

    120B · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed cool

  4. Bobbi Brown

    Alabaster · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  5. Milani

    Classic Alabaster · Screen Queen Foundation

    Likely close Swatch reads about the same

  6. beautyblender

    1.20 Cool · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

  7. La Mer

    130 Warm Ivory · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  8. J.Cat Beauty

    Porcelain · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads about the same

  9. Dose Of Colors

    103 Fair · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed warm

  10. MAC

    NC10 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  11. Urban Decay

    20WY · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed warm

  12. Estée Lauder

    1N0 Porcelain · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  13. Natasha Denona

    10R · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed cool

  14. NARS

    L1.5 Yulong · Natural Radiant Longwear Foundation

    Likely close Swatch reads cooler · listed neutral

  15. CoverGirl

    205 Ivory · Olay Simply Ageless Foundation

    Likely close Swatch reads about the same

  16. Ulta Beauty

    Fair Warm · Adjustable Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  17. Cover FX

    1 N Fair · Custom Cover Drops

    Likely close Swatch reads about the same · listed neutral

  18. Lancôme

    130 Versatile Porcelaine Divoire I · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  19. Morphe

    Hint of Crème · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads warmer · listed warm

  20. PÜR

    LN2 Fair Ivory · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  21. Smashbox

    0.1 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads cooler · listed neutral

  22. It Cosmetics

    Fair Light · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads warmer · listed cool

  23. Tom Ford

    0.0 Pearl · Traceless Foundation Stick

    Likely close Swatch reads about the same

  24. Clinique

    CN 0.5 Shell · Even Better Makeup Broad Spectrum SPF 15

    Likely close Swatch reads about the same

  25. Pat McGrath Labs

    1 Light · Sublime Perfection Foundation

    Likely close Swatch reads cooler · listed cool

  26. Beauty Bakerie

    357 Warm Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  27. Makeup Revolution

    P6 · Conceal & Define Satte Matte Powder Foundation

    Likely close Swatch reads warmer · listed neutral

  28. Dior

    1 Cool · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed cool

  29. The Ordinary

    1.1 P · Coverage Foundation

    Likely close Swatch reads warmer · listed cool

  30. KVD Vegan Beauty

    002 Light · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads much cooler · listed neutral

  31. Wander Beauty

    Fair · Wanderlust Powder Foundation

    Likely close Swatch reads cooler · listed neutral-warm

  32. Tarte

    8B Porcelain Beige · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed cool

  33. ILIA

    1 Rendevous · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed cool

  34. Winky Lux

    Light · Diamond Powder Foundation

    Likely close Swatch reads about the same

  35. Smith & Cult

    120 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed cool

  36. Exa

    530 Terese · High Fidelity Foundation

    Likely close Swatch reads warmer · listed neutral

  37. rms beauty

    000 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads warmer

  38. VDL

    A02 Cool Light Beige · Perfect Lasting Foundation

    Likely close Swatch reads cooler · listed cool

  39. Pacifica

    40NF Neutral Fair · Alight Clean Foundation

    Likely close Swatch reads warmer · listed neutral

  40. bareMinerals

    01 Fair · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 58 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Celebration Foundation Illumination

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.