Foundation Shades

KVD Vegan Beauty

230 Rich Deep in other brands

Lock-It Powder Foundation · Powder

Depth
Lighter than 8% of the shades in our data
Undertone
Not listed
Swatch
Reads cooler than most shades this deep #844d38
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Il Makiage 212-66205 205 in Woke Up Like This Flawless Base Foundation (likely close). In all, 96 ranges have a likely-close shade and 93 brands have one worth trying.

Closest shade in each brand

The 40 closest of 93 brands. The other 53 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Il Makiage

    212-66205 205 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed cool

  2. KVD Vegan Beauty

    230 Rich Deep · Lock-It Powder Foundation Refills

    Likely close Swatch reads about the same

  3. Morphe

    F4.60 Cool · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  4. Dior

    080 Ebony · Diorskin Forever Undercover Foundation

    Likely close Swatch reads about the same · listed neutral

  5. Estée Lauder

    7N1 Deep Amber · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads about the same · listed neutral

  6. PÜR

    DPP1 Deeper · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

  7. e.l.f. Cosmetics

    Spice · Flawless Finish Foundation

    Likely close Swatch reads about the same · listed cool

  8. NARS

    D4.5 Timaru · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  9. Bobbi Brown

    10.25 Cool Espresso · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  10. La Mer

    420 Terra · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads warmer · listed neutral

  11. Benefit Cosmetics

    Shade 12 Dark Warm · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  12. Marc Jacobs Beauty

    86 Cocoa Deep · Re(marc)able Full Cover Foundation Concentrate

    Likely close Swatch reads about the same · listed cool

  13. Milani

    Caramel Brown · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same

  14. Laura Mercier

    Truffle · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads about the same · listed neutral

  15. Dose Of Colors

    131 Dark · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  16. Makeup Revolution

    F14 · Conceal & Hydrate Foundation

    Likely close Swatch reads about the same · listed neutral

  17. Au Naturale

    Punaluu · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed warm

  18. Hourglass

    Walnut · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads about the same · listed warm

  19. bareMinerals

    10 Sienna · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Likely close Swatch reads warmer · listed cool

  20. Yves Saint Laurent

    B95 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  21. Rare Beauty

    500N · Liquid Touch Weightless Foundation

    Likely close Swatch reads warmer · listed neutral-warm

  22. ColourPop

    213C Deep Dark · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed cool

  23. J.Cat Beauty

    Autumn Spice · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

  24. It Cosmetics

    58 Deep Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

  25. MAC

    NW50 · Pro Longwear Nourishing Waterproof Foundation

    Likely close Swatch reads about the same · listed neutral

  26. Kosas

    9.5 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed neutral

  27. Maybelline

    370 Deep Bronze · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads lighter

  28. ILIA

    17 Miho · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads cooler · listed warm

  29. Becca Cosmetics

    5N1 Terracotta · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads warmer · listed neutral

  30. Dermablend

    80W Chocolate Brown · Cover Creme Full Coverage Foundation

    Likely close Swatch reads warmer · listed neutral

  31. Smith & Cult

    460 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed warm

  32. Ulta Beauty

    Dark Warm · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed warm

  33. Tarte

    55W rich warm · face tape foundation

    Likely close Swatch reads about the same · listed neutral

  34. Make Up For Ever

    R510 · Ultra HD Invisible Cover Foundation

    Likely close Swatch reads warmer · listed neutral

  35. Fenty Beauty

    450 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads warmer · listed neutral

  36. Clinique

    WN 125 Mahogany · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads warmer

  37. Cover FX

    N100 · Natural Finish Foundation

    Likely close Swatch reads about the same · listed neutral

  38. L.A. Girl

    Rich Cocoa · Pro Coverage Liquid Foundation

    Likely close Swatch reads warmer

  39. Smashbox

    4.3 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed neutral

  40. Pat McGrath Labs

    33 Deep · Sublime Perfection Foundation

    Likely close Swatch reads warmer · listed cool

Closest shade in the other 53 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Lock-It Powder Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.