Foundation Shades

e.l.f. Cosmetics

Spice in other brands

Flawless Finish Foundation · Liquid and cream

Depth
Lighter than 8% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads cooler than most shades this deep #7f4e3a
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is KVD Vegan Beauty 225 Rich Deep in Lock-It Powder Foundation (likely close). In all, 109 ranges have a likely-close shade and 95 brands have one worth trying.

Closest shade in each brand

The 40 closest of 95 brands. The other 55 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. KVD Vegan Beauty

    225 Rich Deep · Lock-It Powder Foundation

    Likely close Swatch reads about the same

  2. It Cosmetics

    58 Deep Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

  3. Laura Mercier

    Truffle · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads about the same · listed neutral

  4. Dior

    080 Ebony · Diorskin Forever Undercover Foundation

    Likely close Swatch reads about the same · listed neutral

  5. Morphe

    F4.60 Cool · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  6. Hourglass

    Walnut · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads about the same · listed warm

  7. PÜR

    Deep · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed neutral-warm

  8. Yves Saint Laurent

    B95 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  9. Milani

    Caramel Brown · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same

  10. Au Naturale

    Punaluu · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed warm

  11. Benefit Cosmetics

    Shade 12 Dark Warm · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  12. Estée Lauder

    7N1 Deep Amber · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads about the same · listed neutral

  13. Makeup Revolution

    F14.7 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same

  14. Il Makiage

    212-66205 205 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed cool

  15. Make Up For Ever

    R510 · Ultra HD Invisible Cover Foundation

    Likely close Swatch reads warmer · listed neutral

  16. bareMinerals

    30 Deepest Deep · ORIGINAL Liquid Mineral Foundation Broad Spectrum SPF 20

    Likely close Swatch reads warmer · listed cool

  17. Dose Of Colors

    131 Dark · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  18. La Mer

    420 Terra · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  19. J.Cat Beauty

    Autumn Spice · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

  20. NARS

    Iguacu · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed neutral

  21. ColourPop

    213C Deep Dark · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed cool

  22. Marc Jacobs Beauty

    86 Cocoa Deep · Re(marc)able Full Cover Foundation Concentrate

    Likely close Swatch reads about the same · listed cool

  23. Rare Beauty

    510W · Liquid Touch Weightless Foundation

    Likely close Swatch reads warmer · listed olive

  24. NYX Professional Makeup

    Deep Rich · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

  25. Clinique

    WN 125 Mahogany · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads warmer

  26. Exa

    150 Dequan · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  27. ILIA

    17 Miho · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads cooler · listed warm

  28. Bobbi Brown

    10.25 Cool Espresso · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  29. jane iredale

    M17 · Beyond Matte Liquid Foundation

    Likely close Swatch reads cooler · listed cool

  30. Cover FX

    N100 · Natural Finish Foundation

    Likely close Swatch reads about the same · listed neutral

  31. Tarte

    58H rich honey · face tape foundation

    Likely close Swatch reads warmer · listed warm

  32. L'Oréal

    Nut Brown/Cocoa · True Match Lumi Healthy Luminous Makeup

    Likely close Swatch reads warmer

  33. Fenty Beauty

    450 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads warmer · listed neutral

  34. Smashbox

    4.4 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed cool

  35. Dermablend

    80N Cinnamon · Smooth Liquid Camo Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  36. Becca Cosmetics

    6W1 Clove · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  37. Urban Decay

    12.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads deeper · listed warm

  38. MAC

    NW50 · Pro Longwear Nourishing Waterproof Foundation

    Likely close Swatch reads about the same · listed neutral

  39. e.l.f. Cosmetics

    7 Deep/Rich Cool · Halo Glow Liquid Filter

    Likely close Swatch reads warmer · listed cool

  40. Armani Beauty

    16 · Neo Nude Foundation

    Likely close Swatch reads warmer · listed olive

Closest shade in the other 55 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Flawless Finish Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.