Foundation Shades

Too Faced

Cocoa in other brands

Born This Way Matte 24 Hour Foundation · Liquid and cream

Depth
Lighter than 6% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads in between warm and cool #814424
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Pacifica 02ND Neutral Deep in Alight Clean Foundation (likely close). In all, 66 ranges have a likely-close shade and 85 brands have one worth trying.

Closest shade in each brand

The 40 closest of 85 brands. The other 45 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Pacifica

    02ND Neutral Deep · Alight Clean Foundation

    Likely close Swatch reads about the same · listed neutral

  2. Smith & Cult

    510 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed cool

  3. Rare Beauty

    530N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  4. Catrice

    092 Warm Spices · True Skin Hydrating Foundation

    Likely close Swatch reads about the same · listed warm

  5. Pat McGrath Labs

    33 Deep · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  6. Clinique

    CN 126 Espresso · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral-cool

  7. Ulta Beauty

    Deep Warm · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads about the same · listed warm

  8. Lorac

    24 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  9. Charlotte Tilbury

    14 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

  10. Tarte

    55W rich warm · face tape foundation

    Likely close Swatch reads about the same · listed neutral

  11. Dose Of Colors

    132 Dark · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed neutral

  12. L.A. Girl

    Rich Cocoa · Pro Coverage Liquid Foundation

    Likely close Swatch reads about the same

  13. Lancôme

    540 Suede W · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

  14. Il Makiage

    212-66225 225 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed cool

  15. L'Oréal

    C8, Medium Deep · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

  16. e.l.f. Cosmetics

    52 Deep Cool · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed cool

  17. MAC

    NW50 · Pro Longwear Nourishing Waterproof Foundation

    Likely close Swatch reads about the same · listed neutral

  18. Natasha Denona

    RN9 - Deep Rosy Neutral · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  19. Dermablend

    80N Cinnamon · Smooth Liquid Camo Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  20. Juvia's Place

    205 Tanzania · I Am Magic Foundation

    Likely close Swatch reads cooler · listed cool

  21. Kosas

    Deep Neutral 380 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads lighter · listed neutral

  22. Becca Cosmetics

    6W1 Clove · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  23. Fenty Beauty

    470 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  24. Smashbox

    4.3 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads cooler · listed neutral

  25. Estée Lauder

    7C1 Rich Mahogany · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads warmer · listed cool

  26. NARS

    D6 Mali · Sheer Glow Foundation

    Likely close Swatch reads warmer · listed neutral

  27. bareMinerals

    10 Sienna · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Likely close Swatch reads about the same · listed cool

  28. Too Faced

    Chai · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads lighter · listed warm

  29. La Mer

    420 Terra · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  30. KIKO Milano

    Cocoa · Tuscan Sunshine Luminous Foundation

    Likely close Swatch reads about the same

  31. Bobbi Brown

    10.25 Cool Espresso · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  32. Marc Jacobs Beauty

    86 Cocoa Deep · Re(marc)able Full Cover Foundation Concentrate

    Likely close Swatch reads cooler · listed cool

  33. KVD Vegan Beauty

    78 Deep N · Lock-It Foundation

    Likely close Swatch reads deeper · listed neutral

  34. Nudestix

    10 Nude · Tinted Cover Foundation

    Likely close Swatch reads warmer · listed neutral-cool

  35. beautyblender

    4.50 Warm · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads deeper · listed warm

  36. Morphe

    F4.70 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  37. NYX Professional Makeup

    Mocha · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

  38. Almay

    900 Cappuccino · Clear Complexion Make Myself Clear Makeup

    Likely close Swatch reads lighter

  39. Urban Decay

    80 · Hydromaniac Glowy Tinted Hydrator Foundation

    Likely close Swatch reads warmer · listed warm

  40. PÜR

    DPP1 Deeper · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads cooler · listed neutral-warm

Closest shade in the other 45 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Born This Way Matte 24 Hour Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.