Foundation Shades

KVD Vegan Beauty

74 Deep W in other brands

Lock-It Foundation · Liquid and cream

Depth
Lighter than 11% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads in between warm and cool #93573a
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Juice Beauty 29 Deep in PHYTO-PIGMENTS Flawless Serum Foundation (likely close). In all, 117 ranges have a likely-close shade and 95 brands have one worth trying.

Closest shade in each brand

The 40 closest of 95 brands. The other 55 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Juice Beauty

    29 Deep · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed warm

  2. J.Cat Beauty

    Espresso · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

  3. Gucci

    510C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  4. Haus Labs

    460 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  5. Dior

    070 Dark Brown · Diorskin Forever Undercover Foundation

    Likely close Swatch reads about the same · listed neutral

  6. Becca Cosmetics

    5W2 Maple · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  7. Clinique

    WN 125 Mahogany · Even Better Refresh Hydrating and Repairing Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  8. Estée Lauder

    8N1 Expresso · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  9. PÜR

    DN5 Cinnamon · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  10. Revlon

    420 Mahogany · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

  11. Too Faced

    Chestnut · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  12. UOMA Beauty

    T1N Black Pearl · Say What?! Foundation

    Likely close Swatch reads about the same · listed neutral

  13. Dermablend

    75W Golden Brown · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  14. Cover FX

    G110 · Power Play Foundation

    Likely close Swatch reads about the same · listed warm

  15. Rare Beauty

    480W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  16. MAC

    NW55 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  17. Hourglass

    Warm Almond · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads about the same · listed warm

  18. Catrice

    080 Neutral Pecan · True Skin Hydrating Foundation

    Likely close Swatch reads about the same · listed neutral

  19. Urban Decay

    11.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  20. Il Makiage

    212-66170 170 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed cool

  21. Fenty Beauty

    440 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  22. NARS

    D5 Zambie · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed warm

  23. bareMinerals

    5N Warm Deep 5 · Blemish Rescue Salicylic Acid Loose Powder Foundation

    Likely close Swatch reads about the same · listed warm

  24. Wet n Wild

    Mahogany · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  25. Au Naturale

    Mumbai · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed warm

  26. e.l.f. Cosmetics

    50 Deep Warm · Soft Glam Satin Foundation

    Likely close Swatch reads warmer · listed warm

  27. It Cosmetics

    59 Deep Cool · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed cool

  28. Tarte

    52N Deep Neutral · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed neutral

  29. Juvia's Place

    300 Gabon · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  30. Morphe

    F4.40 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  31. KVD Vegan Beauty

    220 Rich Deep · Lock-It Powder Foundation

    Likely close Swatch reads about the same

  32. Yves Saint Laurent

    B90 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed warm

  33. Laura Mercier

    Truffle · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  34. Maybelline

    365 Nutmeg · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads cooler

  35. Make Up For Ever

    R530 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads warmer · listed cool

  36. Benefit Cosmetics

    11 · Mini Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  37. Milani

    Chestnut · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads warmer

  38. Ulta Beauty

    Dark Neutral · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  39. Charlotte Tilbury

    14 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed cool

  40. NYX Professional Makeup

    Cappuccino · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads warmer · listed cool

Closest shade in the other 55 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Lock-It Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.