jane iredale

M12 in other brands

Beyond Matte Liquid Foundation · Liquid and cream

Depth: Lighter than 33% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads in between warm and cool #c8834d
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is NARS MD3.5 Lagos in Light Reflecting Advanced Skincare Foundation (likely close). In all, 181 ranges have a likely-close shade and 110 brands have one worth trying.

Closest shade in each brand

The 40 closest of 110 brands. The other 70 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

NARS

MD3.5 Lagos · Light Reflecting Advanced Skincare Foundation

Likely close Swatch reads about the same · listed neutral
Tarte

47H Tan-Deep Honey · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Maybelline

340 Cappuccino · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
Dermablend

55W Copper · Smooth Liquid Camo Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

N7, Medium Deep · True Match Super-Blendable Foundation

Likely close Swatch reads about the same
Yves Saint Laurent

B75 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed cool
Laura Mercier

Pecan · Flawless Lumière Radiance-Perfecting Foundation

Likely close Swatch reads about the same · listed neutral
Wet n Wild

Sunkiss Beige · PhotoFocus Stick Foundation

Likely close Swatch reads about the same
Becca Cosmetics

4W1 Hazel · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
Milani

Amber · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
Dose Of Colors

124 Medium Tan · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed warm
Clarins

113C · Skin Illusion Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Clinique

Fresh Cream Caramel · Acne Solutions Liquid Makeup

Likely close Swatch reads about the same · listed neutral-warm
Bobbi Brown

6.75 Golden Almond · Skin Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Estée Lauder

7W1 Deep Spice · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads about the same · listed warm
ILIA

Martinique · True Skin Serum Foundation

Likely close Swatch reads about the same · listed neutral-warm
bareMinerals

25 Cinnamon · BAREPRO Longwear Powder Foundation

Likely close Swatch reads about the same · listed neutral-warm
Fenty Beauty

360 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
Charlotte Tilbury

10 TAN · Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

Likely close Swatch reads about the same · listed warm
UOMA Beauty

T3W Bronze Venus · Say What?! Foundation

Likely close Swatch reads about the same · listed warm
KIKO Milano

WB105 Warm Beige · Full Coverage 2-in-1 Foundation & Concealer

Likely close Swatch reads about the same · listed warm
J.Cat Beauty

Honey · Aquasurance Compact Foundation

Likely close Swatch reads about the same
Urban Decay

60 · Hydromaniac Glowy Tinted Hydrator Foundation

Likely close Swatch reads about the same · listed warm
Pat McGrath Labs

19 Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed warm
Essence

70 · Skin Tint

Likely close Swatch reads about the same
Lancôme

460 Suede · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
KVD Vegan Beauty

62 Medium W · Lock-It Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Tan Warm · Complexion Crush Foundation

Likely close Swatch reads about the same · listed warm
Juvia's Place

440 Savanna · I Am Magic Foundation

Likely close Swatch reads about the same · listed olive
Shiseido

360 Citrine · Revitalessence Skin Glow Foundation SPF 30

Likely close Swatch reads about the same
L.A. Girl

Nude Beige · Pro Coverage Liquid Foundation

Likely close Swatch reads about the same
Rimmel London

407: Warm Tan – Warm undertones · Lasting Finish 35 Hour Foundation

Likely close Swatch reads about the same · listed warm
ZOEVA

300N Joy · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed olive
It Cosmetics

Rich Honey · Bye Bye Foundation Powder

Likely close Swatch reads about the same · listed cool
Lorac

19 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed warm
Max Factor

Medium · Miracle Pure Skin Reset 2-in-1 Serum Foundation

Likely close Swatch reads about the same
Gucci

410W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed warm
Rare Beauty

380W · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed warm
Kosas

Medium Tan Neutral 280 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed neutral
Sephora Collection

45 P · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed cool

Closest shade in the other 70 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Beyond Matte Liquid Foundation

M11 (lighter)
M13 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.