It Cosmetics

Rich Honey in other brands

Depth: Lighter than 30% of the shades in our data
Undertone: Listed as cool from its retail listing
Swatch: Reads in between warm and cool #bf8153
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Rare Beauty 400W in Liquid Touch Weightless Foundation (likely close). In all, 164 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Rare Beauty

400W · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral-warm
Clinique

WN 100 Deep Honey · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
Fenty Beauty

360 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
e.l.f. Cosmetics

43 Tan Cool · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed cool
Becca Cosmetics

4W1 Hazel · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
Milani

Amber · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
Gucci

410W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed warm
Urban Decay

60 · Hydromaniac Glowy Tinted Hydrator Foundation

Likely close Swatch reads about the same · listed warm
UOMA Beauty

T3W Bronze Venus · Say What?! Foundation

Likely close Swatch reads about the same · listed warm
Haus Labs

370 Medium · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed warm
Juvia's Place

440 Savanna · I Am Magic Foundation

Likely close Swatch reads about the same · listed olive
Dermablend

55W Copper · Smooth Liquid Camo Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

65 Medium N · Lock-It Foundation

Likely close Swatch reads about the same · listed neutral
NARS

MD3.15 Bahia · Sheer Glow Foundation

Likely close Swatch reads about the same · listed neutral
BLK/OPL

Truly Topaz · TRUE COLOR Skin Perfecting Stick Foundation SPF 15

Likely close Swatch reads about the same
VDL

V08 Cool Undertone · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed cool
Tarte

42S tan sand · face tape foundation

Likely close Swatch reads about the same · listed warm
ILIA

Martinique · True Skin Serum Foundation

Likely close Swatch reads about the same · listed neutral-warm
L'Oréal

N7, Medium Deep · True Match Super-Blendable Foundation

Likely close Swatch reads about the same
Estée Lauder

7W1 Deep Spice · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Tan Olive · Youthful Glow Foundation Serum Drops

Likely close Swatch reads about the same · listed olive
Laura Mercier

15 · Smooth Finish Foundation Powder

Likely close Swatch reads about the same · listed cool
bareMinerals

20 Golden Tan · Matte Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed warm
MAC

NC45 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed warm
Pat McGrath Labs

20 Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed cool
Yves Saint Laurent

BD75 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
Dose Of Colors

125 Medium Tan · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed neutral
J.Cat Beauty

Honey · Aquasurance Compact Foundation

Likely close Swatch reads about the same
jane iredale

M13 · Beyond Matte Liquid Foundation

Likely close Swatch reads about the same · listed warm
florence by mills

MT120 · Like a Light Skin Tint

Likely close Swatch reads about the same
Maybelline

340 Cappuccino · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
Kosas

Medium Deep Neutral Olive 290 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads warmer · listed olive
PÜR

DG1 Medium Dark · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed neutral-warm
It Cosmetics

Rich Honey · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads about the same
Kevyn Aucoin

14 Deep EF · Foundation Balm

Likely close Swatch reads about the same
Sephora Collection

45 P · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed cool
Lancôme

460 Suede · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
Morphe

F2.110 Neutral · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed neutral
NYX Professional Makeup

Cinnamon · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed warm
Cover FX

G70 · Pressed Mineral Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Bye Bye Foundation Powder

Rich (lighter)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.