Foundation Shades

Morphe

F3.40 Neutral in other brands

Fluidity Full-Coverage Foundation · Liquid and cream

Depth
Lighter than 34% of the shades in our data
Undertone
Listed as neutral from its name
Swatch
Reads in between warm and cool #c5875f
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Too Faced Warm Sand in Born This Way Undetectable Medium-to-Full Coverage Foundation (likely close). In all, 245 ranges have a likely-close shade and 111 brands have one worth trying.

Closest shade in each brand

The 40 closest of 111 brands. The other 71 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Too Faced

    Warm Sand · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  2. florence by mills

    MT120 · Like a Light Skin Tint

    Likely close Swatch reads about the same

  3. KVD Vegan Beauty

    59 Medium N · Lock-It Foundation

    Likely close Swatch reads about the same · listed neutral

  4. It Cosmetics

    Rich Honey · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same

  5. NARS

    Tahoe · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed warm

  6. Clé de Peau Beauté

    B50 Tan Beige · Radiant Cream Foundation SPF 25

    Likely close Swatch reads about the same · listed cool

  7. bareMinerals

    21 Neutral Tan · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral

  8. e.l.f. Cosmetics

    Medium 310 C - medium with cool undertones · Camo CC Cream SPF 30

    Likely close Swatch reads about the same · listed cool

  9. Tarte

    42N tan neutral · Amazonian Clay Blurring Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  10. rms beauty

    55 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same · listed olive

  11. NYX Professional Makeup

    Camel · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

  12. Clinique

    CN 74 Beige · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral-cool

  13. Max Factor

    82 - Deep Bronze · Miracle Pure Skin-Improving Foundation

    Likely close Swatch reads about the same

  14. Urban Decay

    8.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  15. Lancôme

    470 Suede C · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

  16. Ulta Beauty

    Tan Cool · Adjustable Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  17. Nudestix

    7 Nude · Tinted Cover Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  18. Pat McGrath Labs

    20 Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  19. Laura Mercier

    17 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed warm

  20. Essence

    201 · Foundation Stick

    Likely close Swatch reads about the same

  21. Milani

    Amber · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same

  22. Clarins

    M5C · Double Serum Foundation 2in1 Hybrid Foundation

    Likely close Swatch reads about the same

  23. Estée Lauder

    5W1 Bronze · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed warm

  24. KIKO Milano

    06 Cinnamon Cappuccino · Matte Diaries Triple Wear Face Multitasker

    Likely close Swatch reads about the same

  25. Il Makiage

    212-88115 115 · After Party Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  26. L'Oréal

    495 - Amber · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  27. L.A. Girl

    Natural · Pro Coverage Liquid Foundation

    Likely close Swatch reads about the same

  28. Exa

    250 Valentine · High Fidelity Foundation

    Likely close Swatch reads about the same · listed olive

  29. Catrice

    042C · Skin Like Tinted Moisturizer

    Likely close Swatch reads about the same · listed cool

  30. Fenty Beauty

    370 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  31. Hourglass

    Honey · Immaculate Liquid Powder Foundation

    Likely close Swatch reads about the same · listed warm

  32. Kosas

    Medium Tan Neutral 280 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed neutral

  33. Sephora Collection

    45 P · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed cool

  34. Maybelline

    310 · Fit Me Tinted Moisturizer

    Likely close Swatch reads about the same

  35. Lorac

    18 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  36. Rimmel London

    Honey 303C - Cool · Match Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  37. Bobbi Brown

    Warm Almond · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  38. Make Up For Ever

    Y445 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed warm

  39. ILIA

    Macquarie · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  40. jane iredale

    M11 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 71 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Fluidity Full-Coverage Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.