Urban Decay

70NN in other brands

Stay Naked Weightless Liquid Foundation · Liquid and cream

Depth

Lighter than 22% of the shades in our data

Undertone

Listed as neutral from its retail listing

Swatch

Reads warmer than most shades this deep #a07554

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Burt's Bees Medium Sand in Goodness Glows Liquid Foundation (likely close). In all, 118 ranges have a likely-close shade and 99 brands have one worth trying.

Closest shade in each brand

The 40 closest of 99 brands. The other 59 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Burt's Bees

   Medium Sand · Goodness Glows Liquid Foundation

   Likely close Swatch reads about the same · listed neutral

2. bareMinerals

   27 Espresso · BAREPRO Longwear Powder Foundation

   Likely close Swatch reads about the same · listed cool

3. Kevyn Aucoin

   14 Deep EF · The Etherealist Foundation

   Likely close Swatch reads about the same · listed warm

4. NYX Professional Makeup

   Neutral Tan · Can't Stop Won't Stop Foundation

   Likely close Swatch reads about the same · listed neutral

5. Maybelline

   Truffle · SuperStay Full Coverage Powder Foundation

   Likely close Swatch reads about the same

6. Smashbox

   4.05 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

   Likely close Swatch reads about the same · listed warm

7. Natasha Denona

   93R · Transformatte Pore Vanishing Matte Foundation

   Likely close Swatch reads about the same · listed cool

8. MAC

   NW58 · Studio Fix Powder Plus Foundation

   Likely close Swatch reads about the same · listed neutral

9. Wander Beauty

   Rich Deep · Wanderlust Powder Foundation

   Likely close Swatch reads about the same · listed warm

10. Make Up For Ever

    Y445 · Ultra HD Invisible Cover Foundation

    Likely close Swatch reads about the same · listed neutral

11. Fenty Beauty

    450 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

12. Tom Ford

    11.0 Dusk · Traceless Soft Matte Foundation

    Likely close Swatch reads cooler · listed neutral

13. BLK/OPL

    Heavenly Honey · Pore Perfecting Liquid Foundation

    Likely close Swatch reads about the same · listed cool

14. Il Makiage

    212-66115 115 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed cool

15. Elcie Cosmetics

    Sand · Micro Silque Foundation

    Likely close Swatch reads about the same · listed neutral

16. Physicians Formula

    Medium · NF Sheer Line Of Defense Foundation SPF 30

    Likely close Swatch reads about the same

17. Morphe

    F3.50 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

18. Huda Beauty

    540G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

19. NARS

    Trinidad · All Day Luminous Weightless Foundation

    Likely close Swatch reads about the same · listed neutral

20. Anastasia Beverly Hills

    350C · Luminous Foundation

    Likely close Swatch reads cooler · listed warm

21. Tarte

    46N · Maracuja Hydrating Tinted Moisturizer

    Likely close Swatch reads cooler · listed neutral

22. Laura Mercier

    6W1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads cooler · listed warm

23. CoverGirl

    T30 Warm Honey · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same · listed warm

24. Clinique

    Silk Cinnamon · Superbalanced Silk Makeup Broad Spectrum 15

    Likely close Swatch reads cooler

25. surratt beauty

    12 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed warm

26. Sephora Collection

    50 Deep Mocha · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed cool

27. Guerlain

    06W · Lingerie De Peau Natural Perfection Foundation SPF 20

    Likely close Swatch reads cooler · listed warm

28. Pat McGrath Labs

    21 Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed olive

29. Lawless

    Heat · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads cooler · listed warm

30. Givenchy

    N430 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads cooler · listed neutral-warm

31. L'Oréal

    Classic Tan/Cappuccino · True Match Lumi Healthy Luminous Makeup

    Likely close Swatch reads about the same

32. It Cosmetics

    51.25 Rich Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

33. PÜR

    DN5 Hazelnut · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed neutral

34. Catrice

    065 Bronze Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

35. ColourPop

    190W Deep Dark · Pretty Fresh Foundation

    Likely close Swatch reads cooler · listed warm

36. Ofra Cosmetics

    7.5 · Absolute Cover Foundation

    Likely close Swatch reads warmer · listed warm

37. Bobbi Brown

    Golden Almond · Skin Foundation Stick

    Likely close Swatch reads about the same · listed warm

38. Too Faced

    Chai · Born This Way Pressed Powder Foundation

    Likely close Swatch reads cooler · listed warm

39. Estée Lauder

    6N2 Mocha · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads lighter · listed neutral

40. Cover FX

    G90 · Power Play Foundation

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 59 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 600 Make Mine Dark
• Armani Beauty 13
• Au Naturale Mallorca
• Beauty Bakerie 315 Warm
• beautyblender 4.00 Neutral/Olive
• Becca Cosmetics 4N1 Tan
• Benefit Cosmetics Shade 11
• Bite Beauty D160
• boscia Newport
• Charlotte Tilbury 11.5
• COOLA Medium/Dark
• Dermablend 70N Toasted Brown
• Dior 6 Neutral
• Dose Of Colors 125 Medium Tan
• Dr. Jart+ Medium
• e.l.f. Cosmetics 31 Medium Neutral
• Essence 130 Cool Ochre
• Exa 190
• florence by mills TD160
• Flower Beauty D1 Sable
• Gucci 460N
• Haus Labs 340 Medium
• Hourglass Natural Amber
• Hynt Beauty Rich Chestnut
• ILIA 15 Porto Covo
• J.Cat Beauty Caramel
• jane iredale Mahogany
• Josie Maran RG80 Magical
• Jouer Cosmetics Pecan
• Juice Beauty 26 Tawny
• Juvia's Place 435 Punta Cana
• Kosas Medium Deep Neutral Cool 310
• KVD Vegan Beauty 068 Tan
• L.A. Girl Golden Bronze
• La Mer 52 Warm Honey
• Lancôme 510 Suede C
• Lorac 21
• Makeup Revolution F9.2
• Milani Nutmeg
• Milk Makeup Golden Deep
• Nudestix 7.5 Nude
• Origins 630
• Pacifica 07WD Warm Deep
• Perricone MD Tan
• Pretty Vulgar Bare Bae
• Rare Beauty 410N
• Revlon 440 Caramel
• rms beauty 88
• Shiseido 510
• Smith & Cult 420 Cool
• The Ordinary 3.2 N
• Ulta Beauty Tan Cool
• UOMA Beauty T3C Brown Sugar
• Urban Decay 9.0
• VDL A07 Cool Rich Brown
• W3LL People Rich Mocha
• Wet n Wild Amber Beige
• Yves Saint Laurent BD85
• ZOEVA 310C Kind

Filter every range in the shade finder

Next to it in Stay Naked Weightless Liquid Foundation

• 61NN (lighter)
• 70CB (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.