Foundation Shades

UOMA Beauty

T4N Brown Sugar in other brands

Say What?! Foundation · Liquid and cream

Depth
Lighter than 21% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads in between warm and cool #ae6e48
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Too Faced Mahogany in Born This Way Pressed Powder Foundation (likely close). In all, 158 ranges have a likely-close shade and 99 brands have one worth trying.

Closest shade in each brand

The 40 closest of 99 brands. The other 59 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Too Faced

    Mahogany · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed warm

  2. Benefit Cosmetics

    Shade 10 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  3. Lancôme

    500 Suede W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

  4. Becca Cosmetics

    4W2 Bamboo · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  5. NYX Professional Makeup

    Warm Honey · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed warm

  6. Fenty Beauty

    390 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  7. Tom Ford

    9.5 Warm Almond · Traceless Foundation Stick

    Likely close Swatch reads about the same · listed warm

  8. NARS

    Caracas · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed warm

  9. Hourglass

    No. 6 Sable · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed neutral

  10. Laura Mercier

    18 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed cool

  11. Morphe

    F4.10 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  12. e.l.f. Cosmetics

    42 Tan Neutral · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed neutral

  13. Armani Beauty

    10 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed warm

  14. Bobbi Brown

    Walnut · Skin Foundation Stick

    Likely close Swatch reads about the same · listed cool

  15. bareMinerals

    26 Warm Dark · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed warm

  16. Tarte

    37B Medium-Tan Beige · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  17. Exa

    230 Mia · High Fidelity Foundation

    Likely close Swatch reads about the same · listed olive

  18. Milk Makeup

    Cinnamon · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed olive

  19. Gucci

    440O · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed olive

  20. Cover FX

    G80 · Natural Finish Foundation

    Likely close Swatch reads about the same · listed warm

  21. Pat McGrath Labs

    24 Medium Deep · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  22. Milani

    Nutmeg · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  23. Ulta Beauty

    Deep Warm · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed warm

  24. Estée Lauder

    6W1 Sandalwood · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads about the same · listed warm

  25. Charlotte Tilbury

    13 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed cool

  26. Haus Labs

    360 Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  27. surratt beauty

    7 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed neutral

  28. Clinique

    Medium Deep · Acne Solutions BB Cream SPF 40

    Likely close Swatch reads about the same

  29. KVD Vegan Beauty

    068 Tan · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed warm

  30. Guerlain

    06W · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  31. Wet n Wild

    Cocoa · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  32. ILIA

    15 Porto Covo · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed neutral

  33. Kosas

    Medium Deep Neutral Cool 310 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed neutral-cool

  34. Rare Beauty

    420N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  35. ColourPop

    185W Deep Dark · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

  36. Sephora Collection

    45 Tan Café Latte · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  37. Urban Decay

    9.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  38. Maybelline

    355 Coconut · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  39. Natasha Denona

    94N · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  40. florence by mills

    TD160 · Like a Light Skin Tint

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 59 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Say What?! Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.