Foundation Shades

Bobbi Brown

Ivory in other brands

Skin Long-Wear Fluid Powder Foundation SPF 20 · Liquid and cream

Depth
Lighter than 99% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads in between warm and cool #feead5
Data
Retailer swatch, January 2021 (how we collect it)

This shade is lighter than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Pacifica 40NF Neutral Fair in Alight Clean Foundation (likely close). In all, 97 ranges have a likely-close shade and 95 brands have one worth trying.

Closest shade in each brand

The 40 closest of 95 brands. The other 55 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Pacifica

    40NF Neutral Fair · Alight Clean Foundation

    Likely close Swatch reads about the same · listed neutral

  2. Clinique

    Fresh Alabaster · Acne Solutions Liquid Makeup

    Likely close Swatch reads about the same · listed neutral-cool

  3. It Cosmetics

    Light · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same · listed warm

  4. Estée Lauder

    1N2 Ecru · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  5. The Ordinary

    1.1 P · Serum Foundation

    Likely close Swatch reads about the same · listed cool

  6. Maybelline

    110 Porcelain · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  7. Morphe

    Hint of Crème · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed warm

  8. Make Up For Ever

    Y205 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  9. Makeup Revolution

    P8.5 · Conceal & Define Satte Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  10. Pat McGrath Labs

    3 Light · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed neutral

  11. Natasha Denona

    22W · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed warm

  12. Tarte

    Fair · BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen

    Likely close Swatch reads about the same

  13. MAC

    NC10 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads cooler · listed neutral-warm

  14. Dior

    0 Warm · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads warmer · listed warm

  15. Tom Ford

    0.1 Cameo · Traceless Foundation Stick

    Likely close Swatch reads about the same

  16. Urban Decay

    20WY · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads cooler · listed warm

  17. rms beauty

    000 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same

  18. Rare Beauty

    100W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed warm

  19. Huda Beauty

    130G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

  20. L'Oréal

    W0.5, Light · True Match Super-Blendable Foundation

    Likely close Swatch reads cooler

  21. Ulta Beauty

    Fair Warm · Mineral Powder Foundation

    Likely close Swatch reads about the same · listed warm

  22. Dose Of Colors

    103 Fair · Meet Your Hue Foundation

    Likely close Swatch reads cooler · listed warm

  23. Bobbi Brown

    0 Porcelain · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  24. beautyblender

    1.10 Neutral · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads warmer · listed neutral

  25. VDL

    V01 Warm Ivory · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed warm

  26. NARS

    Gobi · All Day Luminous Weightless Foundation

    Likely close Swatch reads cooler · listed warm

  27. Exa

    530 Terese · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral

  28. bareMinerals

    01 Fair · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads deeper · listed neutral-warm

  29. Kosas

    01 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads deeper · listed cool

  30. La Mer

    130 Warm Ivory · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads cooler · listed warm

  31. Milani

    Classic Alabaster · Screen Queen Foundation

    Likely close Swatch reads cooler

  32. Lancôme

    130 Versatile Porcelaine Divoire I · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads cooler

  33. J.Cat Beauty

    Porcelain · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads cooler

  34. Sephora Collection

    Fair · Perfection Mist Airbrush Foundation

    Likely close Swatch reads warmer · listed neutral

  35. Shiseido

    110 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads warmer · listed neutral

  36. PÜR

    LG2 Light Porcelain · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  37. Too Faced

    Cloud · Born This Way Pressed Powder Foundation

    Likely close Swatch reads deeper · listed neutral-cool

  38. Cover FX

    1 N Fair · Custom Cover Drops

    Likely close Swatch reads much cooler · listed neutral

  39. ILIA

    1 Rendevous · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads much cooler · listed cool

  40. Beauty Bakerie

    357 Warm Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads cooler · listed neutral-warm

Closest shade in the other 55 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Skin Long-Wear Fluid Powder Foundation SPF 20

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.