Fenty Beauty

350 in other brands

Pro Filt'r Soft Matte Powder Foundation · Powder

Depth

Lighter than 28% of the shades in our data

Undertone

Listed as neutral-cool from its retail listing

Swatch

Reads in between warm and cool #b87e55

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is NYX Professional Makeup Cinnamon in Born To Glow Naturally Radiant Foundation (likely close). In all, 171 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. NYX Professional Makeup

   Cinnamon · Born To Glow Naturally Radiant Foundation

   Likely close Swatch reads about the same · listed warm

2. Tarte

   47S tan-deep sand · face tape foundation

   Likely close Swatch reads about the same · listed warm

3. bareMinerals

   24.5 Maple · BAREPRO Longwear Powder Foundation

   Likely close Swatch reads about the same · listed cool

4. Milani

   Natural Tan · Conceal + Perfect 2-in-1 Foundation + Concealer

   Likely close Swatch reads about the same

5. BLK/OPL

   Truly Topaz · Pore Perfecting Liquid Foundation

   Likely close Swatch reads about the same · listed warm

6. e.l.f. Cosmetics

   44 Tan Cool · Soft Glam Satin Foundation

   Likely close Swatch reads about the same · listed cool

7. Benefit Cosmetics

   Shade 9 · Hello Happy Air Stick Foundation SPF 20

   Likely close Swatch reads about the same · listed neutral-warm

8. The Ordinary

   3.1 R · Coverage Foundation

   Likely close Swatch reads about the same · listed cool

9. Clinique

   WN 100 Deep Honey · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

   Likely close Swatch reads about the same

10. Cover FX

    G80 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed warm

11. UOMA Beauty

    T3N Bronze Venus · Say What?! Foundation

    Likely close Swatch reads about the same · listed neutral

12. VDL

    V08 Cool Undertone · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed cool

13. Exa

    240 Reilly · High Fidelity Foundation

    Likely close Swatch reads about the same · listed warm

14. Make Up For Ever

    Y445 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed neutral

15. CoverGirl

    T15 Golden Honey · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same · listed warm

16. Too Faced

    Mocha · Born This Way Foundation

    Likely close Swatch reads about the same · listed cool

17. W3LL People

    Rich Mocha · Narcissist Foundation Stick

    Likely close Swatch reads about the same

18. Beauty Bakerie

    317 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed warm

19. Estée Lauder

    5N1 Rich Ginger · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads about the same · listed neutral

20. KVD Vegan Beauty

    063 Tan · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed warm

21. Dose Of Colors

    125 Medium Tan · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed neutral

22. Perricone MD

    Tan · No Makeup Foundation Serum Broad Spectrum SPF 20

    Likely close Swatch reads about the same

23. PÜR

    DN2 Nutmeg · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

24. Rare Beauty

    400W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-warm

25. Kosas

    Medium Deep Warm 300 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

26. jane iredale

    M13 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed warm

27. surratt beauty

    9 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed warm

28. Physicians Formula

    Tan · Silk Foundation Elixir

    Likely close Swatch reads about the same

29. It Cosmetics

    Rich Honey · Bye Bye Foundation Powder

    Likely close Swatch reads about the same · listed cool

30. MAC

    NW35 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed neutral

31. Fenty Beauty

    15 · Eaze Drop Lightweight Blurring Skin Tint

    Likely close Swatch reads about the same

32. Urban Decay

    9.75 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

33. Morphe

    F2.110 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

34. Haus Labs

    370 Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

35. florence by mills

    T140 · Like a Light Skin Tint

    Likely close Swatch reads about the same · listed neutral-cool

36. L.A. Girl

    Beige · Pro Coverage Liquid Foundation

    Likely close Swatch reads about the same

37. Givenchy

    P395 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

38. Kevyn Aucoin

    14 Deep EF · Foundation Balm

    Likely close Swatch reads warmer

39. Laura Mercier

    5N1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed neutral

40. Anastasia Beverly Hills

    335W · Luminous Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 600 Make Mine Dark
• Amorepacific 208 Medium Yellow
• Antonym Dark
• Armani Beauty 11
• Au Naturale Mallorca
• beautyblender 4.00 Neutral/Olive
• Becca Cosmetics 4W1 Hazel
• Bite Beauty T125
• Bobbi Brown Neutral Honey
• boscia Newport
• Burt's Bees Rich Caramel
• Catrice 048 Desert Beige
• Charlotte Tilbury 12 NEUTRAL
• ColourPop 155W Dark
• COOLA Medium/Dark
• Dermablend 55W Copper
• Dior 6 Warm
• Dr. Jart+ Medium
• Elcie Cosmetics Sand
• Essence 130 Cool Ochre
• Flower Beauty D1 Sable
• Gucci 410W
• Guerlain 06C
• Hourglass No. 5 Warm Beige
• Huda Beauty 350G Dulce De Leche
• Hynt Beauty Rich Chestnut
• Il Makiage 212-66130 130
• ILIA Martinique
• J.Cat Beauty Honey
• Josie Maran RG75 Reverent
• Jouer Cosmetics Cocoa
• Juice Beauty 23 Medium Tawny
• Juvia's Place 440 Savanna
• KIKO Milano Hazelnut
• Koh Gen Do 302
• L'Oréal N7, Medium Deep
• La Mer 430 Chestnut
• Lancôme 460 Suede
• Lawless Bronze
• Lorac 17
• Makeup Revolution F9.2
• Maybelline Warm Honey
• Milk Makeup Maple
• NARS Huahine
• Natasha Denona 86Y
• Nudestix 7 Nude
• Ofra Cosmetics 7.2
• Origins 630
• Pacifica 18WT Warm Tan
• Pat McGrath Labs 20 Medium
• Pretty Vulgar Bare Bae
• Revlon 330 Natural Tan
• rms beauty 55
• Sephora Collection 27
• Shiseido 440
• Smashbox 4.15
• Smith & Cult 390 Cool
• Tom Ford 9.5 Warm Almond
• Ulta Beauty Tan Olive
• Wander Beauty Golden Rich
• Wet n Wild Amber Beige
• Winky Lux Deep
• Yves Saint Laurent BD70
• ZOEVA 300N Joy

Filter every range in the shade finder

Next to it in Pro Filt'r Soft Matte Powder Foundation

• 345 (lighter)
• 360 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.