Foundation Shades

Essence

110 Cool Beige in other brands

Pretty Natural Hydrating Foundation · Liquid and cream

Depth
Lighter than 20% of the shades in our data
Undertone
Listed as cool from its name
Swatch
Reads warmer than most shades this deep #a86e3d
Data
Retailer swatch, January 2021 (how we collect it)

Listed as cool, but its swatch reads warmer than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is L.A. Girl Golden Bronze in Pro.Matte Foundation (likely close). In all, 135 ranges have a likely-close shade and 96 brands have one worth trying.

Closest shade in each brand

The 40 closest of 96 brands. The other 56 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. L.A. Girl

    Golden Bronze · Pro.Matte Foundation

    Likely close Swatch reads about the same · listed warm

  2. Armani Beauty

    13.25 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed cool

  3. bareMinerals

    26 Chai · BAREPRO Longwear Powder Foundation

    Likely close Swatch reads about the same · listed warm

  4. Cover FX

    G90 · Natural Finish Foundation

    Likely close Swatch reads about the same · listed warm

  5. Milani

    Deep Amber · Screen Queen Foundation

    Likely close Swatch reads about the same

  6. beautyblender

    4.15 Warm · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

  7. Dermablend

    70N Toasted Brown · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  8. Catrice

    070 Toffee Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

  9. Estée Lauder

    4C2 Auburn · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed cool

  10. Clinique

    WN 114 Golden · Even Better Refresh Hydrating and Repairing Foundation

    Likely close Swatch reads about the same · listed warm

  11. Laura Mercier

    Hazelnut · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  12. Natasha Denona

    92W · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed warm

  13. PÜR

    DG5 Hazelnut · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  14. NARS

    MD5 Marquises · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed warm

  15. L'Oréal

    W9, Medium Deep · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

  16. MAC

    NC47 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed warm

  17. Wet n Wild

    Toffee · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  18. Bobbi Brown

    Cool Almond · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  19. Dose Of Colors

    127 Medium Tan · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed warm

  20. Fenty Beauty

    385 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  21. Yves Saint Laurent

    BR75 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed cool

  22. Too Faced

    Maple · Born This Way Undetectable Medium-to-Full Coverage Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  23. Nudestix

    7.5 Nude · Tinted Cover Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  24. Makeup Revolution

    F11.2 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed olive

  25. Lorac

    20 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed olive

  26. Beauty Bakerie

    315 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed warm

  27. UOMA Beauty

    T3C Brown Sugar · Say What?! Foundation

    Likely close Swatch reads cooler · listed cool

  28. Ulta Beauty

    Tan Cool · Effortless Effect Foundation

    Likely close Swatch reads about the same · listed cool

  29. Hourglass

    Amber · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads about the same · listed warm

  30. Benefit Cosmetics

    Shade 8 Tan Warm · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  31. NYX Professional Makeup

    Nutmeg · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed cool

  32. Sephora Collection

    57 Y · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  33. Anastasia Beverly Hills

    360C · Luminous Foundation

    Likely close Swatch reads about the same · listed warm

  34. Juvia's Place

    430 Rio · I Am Magic Foundation

    Likely close Swatch reads about the same · listed olive

  35. Huda Beauty

    440G Cinnamon · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed warm

  36. Maybelline

    Coconut · Dream Radiant Liquid Foundation

    Likely close Swatch reads about the same

  37. Lancôme

    510 Suede C · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

  38. Exa

    210 Jessica · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral

  39. ILIA

    15 Porto Covo · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads cooler · listed neutral

  40. BLK/OPL

    Warm Almond · TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 56 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Pretty Natural Hydrating Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.