Urban Decay

50WO in other brands

Stay Naked Weightless Liquid Foundation · Liquid and cream

Depth

Lighter than 23% of the shades in our data

Undertone

Listed as warm from its retail listing

Swatch

Reads warmer than most shades this deep #a37952

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Morphe F3.70 Neutral in Fluidity Full-Coverage Foundation (likely close). In all, 95 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Morphe

   F3.70 Neutral · Fluidity Full-Coverage Foundation

   Likely close Swatch reads about the same · listed neutral

2. Catrice

   060 Latte Macchiato Beige · HD Liquid Coverage Foundation

   Likely close Swatch reads about the same

3. Make Up For Ever

   R510 · Matte Velvet Skin Full Coverage Foundation

   Likely close Swatch reads about the same · listed neutral

4. Elcie Cosmetics

   Sand · Micro Silque Foundation

   Likely close Swatch reads about the same · listed neutral

5. Huda Beauty

   450G Chocolate Mousse · #FauxFilter Full Coverage Matte Foundation

   Likely close Swatch reads about the same · listed neutral-warm

6. Smashbox

   4.05 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

   Likely close Swatch reads about the same · listed warm

7. NYX Professional Makeup

   Cinnamon · Can't Stop Won't Stop Foundation

   Likely close Swatch reads about the same · listed neutral

8. CoverGirl

   620 Deep · Clean Fresh Skin Milk Foundation

   Likely close Swatch reads about the same

9. Fenty Beauty

   445 · Pro Filt'r Hydrating Longwear Foundation

   Likely close Swatch reads about the same · listed olive

10. Pat McGrath Labs

    21 Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed olive

11. Physicians Formula

    Medium to Tan · Silk Foundation Elixir

    Likely close Swatch reads about the same

12. Il Makiage

    212-66115 115 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed cool

13. NARS

    New Guinea · All Day Luminous Weightless Foundation

    Likely close Swatch reads about the same · listed warm

14. Sephora Collection

    35 Tan Bronze · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed warm

15. Ofra Cosmetics

    7.5 · Absolute Cover Foundation

    Likely close Swatch reads about the same · listed warm

16. Burt's Bees

    Medium Sand · Goodness Glows Liquid Foundation

    Likely close Swatch reads cooler · listed neutral

17. Armani Beauty

    11 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed olive

18. Estée Lauder

    6N2 Mocha · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads cooler · listed neutral

19. KVD Vegan Beauty

    066 Tan · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed neutral

20. Natasha Denona

    75 MDY · Face Glow Foundation

    Likely close Swatch reads warmer · listed warm

21. bareMinerals

    27 Espresso · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads cooler · listed cool

22. Hourglass

    Beige · Immaculate Liquid Powder Foundation

    Likely close Swatch reads about the same · listed neutral

23. Lancôme

    510 Suede C · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

24. surratt beauty

    11 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed warm

25. Cover FX

    G100 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed warm

26. Maybelline

    Coconut · Dream Radiant Liquid Foundation

    Likely close Swatch reads about the same

27. Beauty Bakerie

    315 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed warm

28. Kevyn Aucoin

    14 Deep EF · The Etherealist Foundation

    Likely close Swatch reads cooler · listed warm

29. Clinique

    WN 115.5 Mocha · Even Better Refresh Hydrating and Repairing Foundation

    Likely close Swatch reads cooler · listed neutral-warm

30. BLK/OPL

    Heavenly Honey · Pore Perfecting Liquid Foundation

    Likely close Swatch reads cooler · listed cool

31. Anastasia Beverly Hills

    345C · Luminous Foundation

    Likely close Swatch reads about the same · listed neutral

32. MAC

    NC46 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads cooler · listed neutral

33. Tom Ford

    10.0 Chestnut · Traceless Soft Matte Foundation

    Likely close Swatch reads cooler · listed warm

34. Wet n Wild

    Amber Beige · Photo Focus Dewy Foundation

    Likely close Swatch reads about the same

35. Givenchy

    P395 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads cooler · listed cool

36. Makeup Revolution

    F11.2 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads cooler · listed olive

37. Haus Labs

    340 Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads cooler · listed warm

38. Shiseido

    440 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads lighter · listed olive

39. PÜR

    DN5 Hazelnut · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads cooler · listed neutral

40. Too Faced

    Maple · Born This Way Undetectable Medium-to-Full Coverage Powder Foundation

    Likely close Swatch reads cooler · listed neutral

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 600 Make Mine Dark
• Au Naturale Mallorca
• beautyblender 4.00 Neutral/Olive
• Becca Cosmetics 4N1 Tan
• Benefit Cosmetics Shade 9
• Bite Beauty T125
• Bobbi Brown Cool Almond
• boscia Newport
• Charlotte Tilbury 13 COOL
• ColourPop 155W Dark
• COOLA Medium/Dark
• Dermablend 70N Toasted Brown
• Dior 7 Neutral
• Dose Of Colors 125 Medium Tan
• Dr. Jart+ Medium
• e.l.f. Cosmetics 5.5 Medium/Tan Neutral Warm
• Essence 110 Cool Beige
• Exa 240 Reilly
• florence by mills T140
• Flower Beauty D1 Sable
• Gucci 380N
• Guerlain 06W
• Hynt Beauty Rich Chestnut
• ILIA 15 Porto Covo
• It Cosmetics Rich
• J.Cat Beauty Honey
• jane iredale Bittersweet
• Josie Maran RG75 Reverent
• Jouer Cosmetics Pecan
• Juice Beauty 23 Medium Tawny
• Juvia's Place 435 Punta Cana
• KIKO Milano Hazelnut
• Kosas Medium Deep Neutral Warm 330
• L.A. Girl Golden Bronze
• L'Oréal Classic Tan/Cappuccino
• La Mer 460 Sienna
• Laura Mercier 6N1
• Lawless Bronze
• Lorac 21
• Milani Natural Tan
• Milk Makeup Golden Deep
• Nudestix 7.5 Nude
• Origins 630
• Pacifica 07WD Warm Deep
• Perricone MD Tan
• Pretty Vulgar Deep Truth
• Rare Beauty 410N
• Revlon 440 Caramel
• rms beauty 88
• Smith & Cult 420 Cool
• Tarte 42S
• The Ordinary 3.1 R
• Ulta Beauty Tan Warm
• UOMA Beauty T2N Brown Sugar
• Urban Decay 9.75
• VDL V08 Cool Undertone
• W3LL People Rich Mocha
• Wander Beauty Rich Deep
• Yves Saint Laurent BD85
• ZOEVA 310C Kind

Filter every range in the shade finder

Next to it in Stay Naked Weightless Liquid Foundation

• 50NN (lighter)
• 50CG (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.