Foundation Shades

Milk Makeup

Golden Deep in other brands

Blur Liquid Matte Foundation · Liquid and cream

Depth
Lighter than 26% of the shades in our data
Undertone
Listed as warm from its name
Swatch
Reads cooler than most shades this deep #ac785a
Data
Retailer swatch, January 2021 (how we collect it)

Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is Too Faced Spiced Rum in Born This Way Pressed Powder Foundation (likely close). In all, 189 ranges have a likely-close shade and 107 brands have one worth trying.

Closest shade in each brand

The 40 closest of 107 brands. The other 67 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Too Faced

    Spiced Rum · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed cool

  2. Guerlain

    06C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  3. KIKO Milano

    8WG Warm Gold · Love Fusion 24H Moisture Radiant Foundation

    Likely close Swatch reads about the same · listed warm

  4. CoverGirl

    T40 Sun Beige · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

  5. Becca Cosmetics

    4N1 Tan · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  6. MAC

    NW33 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed cool

  7. Tarte

    57N · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral

  8. Huda Beauty

    520G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

  9. Cover FX

    N90 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed neutral

  10. Clé de Peau Beauté

    B70 Medium Deep Beige · Radiant Cream Foundation SPF 25

    Likely close Swatch reads about the same · listed cool

  11. Ulta Beauty

    Tan Dark Neutral · Adjustable Coverage Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  12. Tom Ford

    9.7 Cool Dusk · Traceless Soft Matte Foundation

    Likely close Swatch reads about the same · listed cool

  13. Jouer Cosmetics

    Cocoa · Essential High Coverage Crème Foundation

    Likely close Swatch reads about the same · listed warm

  14. Bobbi Brown

    Neutral Honey · Skin Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  15. PÜR

    DN5 Hazelnut · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed neutral

  16. Urban Decay

    9.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  17. Givenchy

    W370 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

    Likely close Swatch reads about the same · listed warm

  18. Laura Mercier

    6N1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed neutral

  19. Yves Saint Laurent

    BD70 · Touche Eclat Le Teint Radiant Liquid Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  20. Juice Beauty

    23 Medium Tawny · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed warm

  21. Essence

    158 · Silky Cushion Foundation

    Likely close Swatch reads about the same

  22. Il Makiage

    212-88180 180 · After Party Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  23. Armani Beauty

    13 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed neutral

  24. e.l.f. Cosmetics

    31 Medium Neutral · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed neutral

  25. BLK/OPL

    Heavenly Honey · TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Likely close Swatch reads about the same

  26. bareMinerals

    19 Tan · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads cooler · listed cool

  27. beautyblender

    4.00 Neutral/Olive · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed olive

  28. Kevyn Aucoin

    15 Deep EF · Foundation Balm

    Likely close Swatch reads warmer

  29. Make Up For Ever

    Y505 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads warmer · listed cool

  30. surratt beauty

    7 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed neutral

  31. Catrice

    044W · Invisible Cover Cushion Foundation

    Likely close Swatch reads about the same · listed warm

  32. It Cosmetics

    50 Rich Cool · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed cool

  33. Shiseido

    520 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads cooler

  34. NARS

    Trinidad · All Day Luminous Weightless Foundation

    Likely close Swatch reads warmer · listed neutral

  35. Rimmel London

    400 Natural Beige · Kind & Free Glow It Up Moisturising Skin Tint

    Likely close Swatch reads warmer

  36. Origins

    630 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads cooler · listed warm

  37. Makeup Revolution

    F9.2 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same

  38. ColourPop

    173N Dark · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed neutral

  39. Fenty Beauty

    340 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

  40. Milk Makeup

    Maple · Flex Foundation Stick

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 67 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Blur Liquid Matte Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.