Foundation Shades

bareMinerals

23 Medium Dark in other brands

Matte Foundation Broad Spectrum SPF 15 · Liquid and cream

Depth
Lighter than 12% of the shades in our data
Undertone
Listed as neutral-cool from its retail listing
Swatch
Reads in between warm and cool #9b5628
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is bareMinerals 23 Medium Dark in ORIGINAL Foundation Broad Spectrum SPF 15 (likely close). In all, 84 ranges have a likely-close shade and 88 brands have one worth trying.

Closest shade in each brand

The 40 closest of 88 brands. The other 48 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. bareMinerals

    23 Medium Dark · ORIGINAL Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral-cool

  2. Fenty Beauty

    440 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  3. e.l.f. Cosmetics

    51 Deep Cool · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed cool

  4. L'Oréal

    Deep Cool · Age Perfect Radiant Serum Foundation

    Likely close Swatch reads about the same · listed cool

  5. Juvia's Place

    230 Malawi · I Am Magic Foundation

    Likely close Swatch reads about the same · listed warm

  6. Wet n Wild

    Espresso · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  7. Lancôme

    465 Suede C · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

  8. Makeup Revolution

    F13 · Conceal & Hydrate Foundation

    Likely close Swatch reads about the same · listed warm

  9. Pacifica

    04CD Cool Deep · Alight Clean Foundation

    Likely close Swatch reads about the same · listed cool

  10. Clinique

    WN 124 Sienna · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

  11. Exa

    170 Paetynn · High Fidelity Foundation

    Likely close Swatch reads about the same · listed warm

  12. Kosas

    Medium Deep Neutral Warm 340 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  13. Marc Jacobs Beauty

    84 Cocoa Medium · Re(marc)able Full Cover Foundation Concentrate

    Likely close Swatch reads about the same · listed cool

  14. Laura Mercier

    Ganache · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads about the same · listed warm

  15. Milani

    Chestnut · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same

  16. KVD Vegan Beauty

    67 Deep C · Lock-It Foundation

    Likely close Swatch reads cooler · listed cool

  17. Physicians Formula

    DpC1 · The Healthy Foundation SPF 20

    Likely close Swatch reads about the same

  18. Haus Labs

    470 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  19. Maybelline

    368 Deep Golden · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  20. Pat McGrath Labs

    31 Deep · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed neutral

  21. Dose Of Colors

    129 Dark · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed neutral

  22. NARS

    D4 Namibia · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed warm

  23. Ulta Beauty

    Tan Neutral · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads about the same · listed neutral

  24. Rare Beauty

    460W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed warm

  25. Smashbox

    4.25 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads cooler · listed warm

  26. Too Faced

    Butter Pecan · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  27. UOMA Beauty

    T1C Black Pearl · Say What?! Foundation

    Likely close Swatch reads about the same · listed cool

  28. MAC

    NW47 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads cooler · listed neutral

  29. It Cosmetics

    52 Rich Warm · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed warm

  30. Natasha Denona

    NR13 - Dark Neutral Rosy · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  31. Charlotte Tilbury

    13 WARM · Airbrush Flawless Foundation

    Likely close Swatch reads lighter · listed warm

  32. Becca Cosmetics

    5W2 Maple · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  33. beautyblender

    4.35 Warm · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads warmer · listed warm

  34. Benefit Cosmetics

    Shade 10 Deep Warm · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads deeper · listed warm

  35. surratt beauty

    14 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads lighter · listed warm

  36. Morphe

    F4.30 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  37. Catrice

    080 Neutral Pecan · True Skin Hydrating Foundation

    Likely close Swatch reads cooler · listed neutral

  38. PÜR

    DG6 Dark Almond · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads lighter · listed warm

  39. Perricone MD

    Rich · No Makeup Foundation Serum Broad Spectrum SPF 20

    Likely close Swatch reads deeper

  40. Nudestix

    9 Nude · Tinted Cover Foundation

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 48 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Matte Foundation Broad Spectrum SPF 15

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.