Foundation Shades

Juvia's Place

310 Burkina in other brands

I Am Magic Foundation · Liquid and cream

Depth
Lighter than 12% of the shades in our data
Undertone
Listed as neutral-warm from its retail listing
Swatch
Reads in between warm and cool #9e542d
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is KVD Vegan Beauty 67 Deep C in Lock-It Foundation (likely close). In all, 86 ranges have a likely-close shade and 90 brands have one worth trying.

Closest shade in each brand

The 40 closest of 90 brands. The other 50 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. KVD Vegan Beauty

    67 Deep C · Lock-It Foundation

    Likely close Swatch reads about the same · listed cool

  2. Smashbox

    4.25 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed warm

  3. It Cosmetics

    Rich Honey · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same · listed warm

  4. MAC

    NW47 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  5. Too Faced

    Brulee · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

  6. Pacifica

    04CD Cool Deep · Alight Clean Foundation

    Likely close Swatch reads about the same · listed cool

  7. L'Oréal

    Deep Cool · Age Perfect Radiant Serum Foundation

    Likely close Swatch reads about the same · listed cool

  8. Kosas

    Medium Deep Neutral Warm 340 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  9. Ulta Beauty

    Deep Cool · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed cool

  10. Marc Jacobs Beauty

    84 Cocoa Medium · Re(marc)able Full Cover Foundation Concentrate

    Likely close Swatch reads about the same · listed cool

  11. bareMinerals

    5CN Medium Dark · Blemish Rescue Salicylic Acid Loose Powder Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  12. Pat McGrath Labs

    31 Deep · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed neutral

  13. Wet n Wild

    Espresso · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  14. e.l.f. Cosmetics

    51 Deep Cool · Soft Glam Satin Foundation

    Likely close Swatch reads warmer · listed cool

  15. Rare Beauty

    460W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed warm

  16. Fenty Beauty

    440 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads warmer

  17. Becca Cosmetics

    5W2 Maple · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  18. Catrice

    080 Neutral Pecan · True Skin Hydrating Foundation

    Likely close Swatch reads about the same · listed neutral

  19. Lancôme

    540 Suede · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  20. UOMA Beauty

    T1C Black Pearl · Say What?! Foundation

    Likely close Swatch reads about the same · listed cool

  21. PÜR

    DP6 Deep · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads cooler · listed cool

  22. Smith & Cult

    450 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed cool

  23. Milani

    Chestnut · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  24. NARS

    D4 Namibia · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed warm

  25. Makeup Revolution

    F13 · Conceal & Hydrate Foundation

    Likely close Swatch reads warmer · listed warm

  26. Clinique

    WN 122 Clove · Even Better Refresh Hydrating and Repairing Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  27. Laura Mercier

    6W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads about the same · listed neutral-warm

  28. Dior

    070 Dark Brown · Diorskin Forever Undercover Foundation

    Likely close Swatch reads about the same · listed neutral

  29. Urban Decay

    11.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  30. Morphe

    Hint of Nutmeg · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads cooler · listed neutral

  31. Yves Saint Laurent

    B90 · Touche Eclat All-In-One Glow Foundation

    Likely close Swatch reads cooler · listed neutral

  32. Benefit Cosmetics

    Shade 10 Deep Warm · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads deeper · listed warm

  33. ZOEVA

    350W Masterful · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed neutral

  34. Almay

    900 Cappuccino · Clear Complexion Make Myself Clear Makeup

    Likely close Swatch reads deeper

  35. Maybelline

    368 Deep Golden · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads warmer · listed warm

  36. Haus Labs

    470 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads warmer · listed warm

  37. Exa

    170 Paetynn · High Fidelity Foundation

    Likely close Swatch reads warmer · listed warm

  38. Charlotte Tilbury

    14 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads deeper · listed cool

  39. Revlon

    420 Mahogany · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

  40. Dose Of Colors

    129 Dark · Meet Your Hue Foundation

    Likely close Swatch reads warmer · listed neutral

Closest shade in the other 50 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in I Am Magic Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.