e.l.f. Cosmetics

Mocha in other brands

Flawless Finish Foundation · Liquid and cream

Depth

Lighter than 5% of the shades in our data

Undertone

Listed as cool from its retail listing

Swatch

Reads cooler than most shades this deep #744431

Data

Retailer swatch, January 2021 (how we collect it)

This shade is deeper than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Armani Beauty 17 in Neo Nude Foundation (likely close). In all, 81 ranges have a likely-close shade and 89 brands have one worth trying.

Closest shade in each brand

The 40 closest of 89 brands. The other 49 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Armani Beauty

   17 · Neo Nude Foundation

   Likely close Swatch reads about the same · listed neutral

2. Fenty Beauty

   460 · Pro Filt'r Soft Matte Powder Foundation

   Likely close Swatch reads about the same · listed cool

3. Morphe

   F4.100 Warm · Fluidity Full-Coverage Foundation

   Likely close Swatch reads about the same · listed warm

4. NARS

   Namibia · Soft Matte Complete Foundation

   Likely close Swatch reads about the same · listed cool

5. Gucci

   540C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

   Likely close Swatch reads about the same · listed cool

6. Urban Decay

   12.0 · All Nighter Liquid Full Coverage Foundation

   Likely close Swatch reads about the same · listed warm

7. Ulta Beauty

   Dark Neutral · Velvet Matte Longwear Foundation

   Likely close Swatch reads about the same · listed neutral

8. PÜR

   DPN2 Chestnut · 4-in-1 Pressed Mineral Powder Foundation SPF 15

   Likely close Swatch reads about the same · listed neutral

9. Tarte

   56G Rich Golden · Amazonian Clay Full Coverage Foundation SPF 15

   Likely close Swatch reads about the same · listed warm

10. Il Makiage

    212-66220 220 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed neutral

11. J.Cat Beauty

    Autumn Spice · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

12. MAC

    NW48 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads warmer · listed cool

13. bareMinerals

    11 Cedar · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Likely close Swatch reads warmer · listed cool

14. Becca Cosmetics

    6W2 Truffle · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

15. Laura Mercier

    Espresso · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads about the same · listed neutral

16. Make Up For Ever

    R550 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed cool

17. Hourglass

    No. 8 Walnut · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed neutral

18. UOMA Beauty

    T2N Black Pearl · Say What?! Foundation

    Likely close Swatch reads warmer · listed neutral

19. Estée Lauder

    8C1 Rich Java · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed cool

20. NYX Professional Makeup

    Deep Rich · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

21. Haus Labs

    510 Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads warmer · listed cool

22. e.l.f. Cosmetics

    8 Rich Cool · Halo Glow Liquid Filter

    Likely close Swatch reads about the same · listed cool

23. Yves Saint Laurent

    B95 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral

24. Rare Beauty

    540C · Liquid Touch Weightless Foundation

    Likely close Swatch reads cooler · listed cool

25. Marc Jacobs Beauty

    86 Cocoa Deep · Re(marc)able Full Cover Foundation Concentrate

    Likely close Swatch reads about the same · listed cool

26. Dose Of Colors

    134 Dark · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed neutral-cool

27. Juvia's Place

    210 Togo · I Am Magic Foundation

    Likely close Swatch reads about the same · listed olive

28. Dermablend

    80N Cinnamon · Smooth Liquid Camo Foundation

    Likely close Swatch reads about the same · listed neutral-cool

29. Natasha Denona

    RN9 - Deep Rosy Neutral · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral-cool

30. Kosas

    10 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed cool

31. KVD Vegan Beauty

    79 Deep N · Lock-It Foundation

    Likely close Swatch reads about the same · listed neutral

32. Clinique

    CN 127 Truffle · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

33. Too Faced

    Truffle · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads deeper · listed warm

34. Lancôme

    555 Suede C · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads warmer · listed cool

35. Charlotte Tilbury

    14 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

36. It Cosmetics

    58 Deep Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads lighter · listed neutral

37. BLK/OPL

    Carob · TRUE COLOR Pore Perfecting Crème Powder Foundation

    Likely close Swatch reads warmer

38. jane iredale

    M18 · Beyond Matte Liquid Foundation

    Likely close Swatch reads cooler · listed neutral

39. Au Naturale

    Goa · Zero Gravity C2P Foundation

    Likely close Swatch reads cooler · listed warm

40. Smith & Cult

    490 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads deeper · listed neutral

Closest shade in the other 49 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 900 Cappuccino
• Anastasia Beverly Hills 490W
• Beauty Bakerie 307 Cool Neutral
• beautyblender 4.55 Cool
• Benefit Cosmetics Shade 11 Dark Neutral
• Bite Beauty D185
• Bobbi Brown 10.25 Cool Espresso
• boscia La Jolla
• Burt's Bees Deep Maple
• Catrice 085 Chestnut Beige
• ColourPop 213C Deep Dark
• Cover FX N120
• CoverGirl 2 Deep Neutral
• Dior 080 Ebony
• Elcie Cosmetics Chestnut
• Essence 270 Warm Amber
• Exa 150 Dequan
• florence by mills D200
• Flower Beauty D3 Mocha
• Givenchy W430
• Huda Beauty 530R Coffee Bean
• ILIA 17 Miho
• Juice Beauty 29 Deep
• KIKO Milano Cocoa
• L.A. Girl Rich Cocoa
• L'Oréal 114 Rich Chocolate
• La Mer 420 Terra
• Lorac 24
• Makeup Revolution F14.7
• Maybelline 375 Java
• Milani Caramel Brown
• Milk Makeup Espresso
• Nudestix 10 Nude
• Ofra Cosmetics 10
• Pacifica 01CD Cool Deep
• Pat McGrath Labs 33 Deep
• Perricone MD Rich
• Physicians Formula DpW2
• Pretty Vulgar Darling At Dusk
• Revlon 420 Mahogany
• rms beauty 111
• Sephora Collection 65 Deep Dark Ebony
• Shiseido 560
• Smashbox 4.35
• surratt beauty 15 Surreal Skin
• The Ordinary 3.3 N
• Tom Ford 13.0 Espresso
• Wet n Wild Almond
• ZOEVA 410W Strong

Filter every range in the shade finder

Next to it in Flawless Finish Foundation

• Espresso (lighter)
• Cacao (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.