Foundation Shades

CoverGirl

D70 Cappuccino in other brands

TruBlend Matte Made Liquid Foundation · Liquid and cream

Depth
Lighter than 7% of the shades in our data
Undertone
Not listed
Swatch
Reads in between warm and cool #72503b
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Dermablend 90N Deep Brown in Cover Creme Full Coverage Foundation (likely close). In all, 75 ranges have a likely-close shade and 92 brands have one worth trying.

Closest shade in each brand

The 40 closest of 92 brands. The other 52 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Dermablend

    90N Deep Brown · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  2. The Ordinary

    3.3 N · Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  3. NYX Professional Makeup

    Mocha · Can't Stop Won't Stop Foundation

    Likely close Swatch reads about the same · listed olive

  4. CoverGirl

    2 Deep Neutral · Full Spectrum Matte Ambition All Day Foundation

    Likely close Swatch reads about the same · listed neutral

  5. Urban Decay

    70WR · Stay Naked Weightless Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  6. KVD Vegan Beauty

    078 Tan · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed warm

  7. Maybelline

    375 Java · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  8. Cover FX

    N120 · Natural Finish Foundation

    Likely close Swatch reads cooler · listed neutral

  9. Make Up For Ever

    R550 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  10. Armani Beauty

    16 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed olive

  11. Huda Beauty

    530R Coffee Bean · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed cool

  12. Makeup Revolution

    F13.7 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  13. BLK/OPL

    Carob · TRUE COLOR Pore Perfecting Crème Powder Foundation

    Likely close Swatch reads about the same

  14. Tom Ford

    13.0 Espresso · Traceless Soft Matte Foundation

    Likely close Swatch reads cooler · listed cool

  15. Smashbox

    4.6 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed cool

  16. Ulta Beauty

    Dark Cool · Effortless Effect Foundation

    Likely close Swatch reads about the same · listed cool

  17. L'Oréal

    114 Rich Chocolate · Infallible Pro-Matte Liquid Longwear Foundation

    Likely close Swatch reads about the same

  18. Fenty Beauty

    490 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  19. NARS

    New Caledonia · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed warm

  20. bareMinerals

    30 Deepest Deep · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed cool

  21. Sephora Collection

    65.5 P · Best Skin Ever Liquid Foundation

    Likely close Swatch reads warmer · listed cool

  22. PÜR

    Warm Deep · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed warm

  23. Exa

    160 Elliot · High Fidelity Foundation

    Likely close Swatch reads lighter · listed neutral-cool

  24. Tarte

    56S · Maracuja Hydrating Tinted Moisturizer

    Likely close Swatch reads lighter · listed warm

  25. Estée Lauder

    7N1 Deep Amber · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed neutral

  26. e.l.f. Cosmetics

    55 Deep Warm · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed warm

  27. Il Makiage

    212-66230 230 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

  28. Burt's Bees

    Deep Maple · Goodness Glows Liquid Foundation

    Likely close Swatch reads warmer · listed cool

  29. Natasha Denona

    65 MD · Face Glow Foundation

    Likely close Swatch reads about the same · listed cool

  30. Beauty Bakerie

    305 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed warm

  31. Catrice

    090 Espresso Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

  32. Morphe

    F4.110 Olive · Fluidity Full-Coverage Foundation

    Likely close Swatch reads deeper · listed olive

  33. Elcie Cosmetics

    Warm Beige · Micro Silque Foundation

    Likely close Swatch reads lighter · listed warm

  34. Bobbi Brown

    Cool Walnut · Skin Foundation Stick

    Likely close Swatch reads much cooler · listed cool

  35. Clinique

    CN 127 Truffle · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads deeper and cooler

  36. MAC

    NW50 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed neutral

  37. Becca Cosmetics

    Cocao · Skin Love Weightless Blur Foundation

    Likely close Swatch reads about the same · listed cool

  38. Hourglass

    No. 8 Walnut · Veil Fluid Makeup

    Likely close Swatch reads cooler · listed neutral

  39. ILIA

    18 Roque · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads cooler · listed neutral

  40. Flower Beauty

    D3 Mocha · Light Illusion Liquid Foundation

    Likely close Swatch reads warmer

Closest shade in the other 52 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in TruBlend Matte Made Liquid Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.