Foundation Shades

Ulta Beauty

Dark Neutral in other brands

Effortless Effect Foundation · Liquid and cream

Depth
Lighter than 3% of the shades in our data
Undertone
Listed as neutral from its name
Swatch
Reads in between warm and cool #5e4030
Data
Retailer swatch, January 2021 (how we collect it)

This shade is deeper than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is BLK/OPL Ebony Brown in Pore Perfecting Liquid Foundation (likely close). In all, 58 ranges have a likely-close shade and 78 brands have one worth trying.

Closest shade in each brand

The 40 closest of 78 brands. The other 38 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. BLK/OPL

    Ebony Brown · Pore Perfecting Liquid Foundation

    Likely close Swatch reads about the same · listed cool

  2. Gucci

    570C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  3. Il Makiage

    212-66235 235 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed neutral

  4. Urban Decay

    90NN · Stay Naked Weightless Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  5. KVD Vegan Beauty

    092 Deep · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  6. Elcie Cosmetics

    Chestnut · Micro Silque Foundation

    Likely close Swatch reads about the same · listed neutral

  7. Hourglass

    Chestnut · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  8. Dose Of Colors

    135 Dark · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  9. NARS

    D7 Anguilla · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed neutral

  10. Tarte

    58N Rich Neutral · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  11. Morphe

    F5.60 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads cooler · listed neutral

  12. NYX Professional Makeup

    Chestnut · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed neutral

  13. Make Up For Ever

    R560 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads cooler · listed cool

  14. Rare Beauty

    570N · Liquid Touch Weightless Foundation

    Likely close Swatch reads cooler · listed neutral

  15. Too Faced

    Truffle · Born This Way Foundation

    Likely close Swatch reads about the same · listed warm

  16. Clinique

    CN 126 Espresso · Even Better Refresh Hydrating and Repairing Foundation

    Likely close Swatch reads lighter · listed neutral-cool

  17. UOMA Beauty

    T2W Black Pearl · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

  18. Maybelline

    380 Espresso · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads cooler

  19. Cover FX

    5 N Deep · Custom Cover Drops

    Likely close Swatch reads cooler · listed neutral

  20. Lancôme

    552 Suede C · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads cooler · listed cool

  21. MAC

    NW55 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed neutral

  22. Sephora Collection

    65 Deep Dark Ebony · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads lighter · listed neutral

  23. Estée Lauder

    8N1 Espresso · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed neutral

  24. Au Naturale

    Java · Zero Gravity C2P Foundation

    Likely close Swatch reads much cooler · listed cool

  25. Milani

    Warm Mahogany · Screen Queen Foundation

    Likely close Swatch reads much cooler · listed warm

  26. L.A. Girl

    Dark Chocolate · Pro Coverage Liquid Foundation

    Likely close Swatch reads cooler

  27. Beauty Bakerie

    303 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads deeper and cooler · listed warm

  28. Natasha Denona

    YN14 - Deep Yellow Neutral · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  29. e.l.f. Cosmetics

    64 Rich Neutral · Soft Glam Satin Foundation

    Likely close Swatch reads deeper and cooler · listed neutral

  30. Pat McGrath Labs

    36 Deep · Sublime Perfection Foundation

    Likely close Swatch reads deeper and warmer · listed neutral

  31. Smashbox

    4.7 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads lighter · listed neutral

  32. Kosas

    10 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads lighter and cooler · listed cool

  33. It Cosmetics

    62 Deep Cool · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads cooler · listed cool

  34. Smith & Cult

    500 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads warmer · listed cool

  35. Exa

    110 Fazon · High Fidelity Foundation

    Likely close Swatch reads much cooler · listed neutral

  36. Becca Cosmetics

    6N1 Espresso · Ultimate Coverage 24 Hour Foundation

    Worth sampling Swatch reads cooler · listed neutral

  37. PÜR

    DPN2 Chestnut · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Worth sampling Swatch reads much cooler · listed neutral

  38. CoverGirl

    3 Deep Cool · Full Spectrum Matte Ambition All Day Foundation

    Worth sampling Swatch reads cooler · listed cool

  39. Anastasia Beverly Hills

    500C · Luminous Foundation

    Worth sampling Swatch reads about the same · listed cool

  40. Dermablend

    75W · Flawless Creator Liquid Foundation Drops

    Worth sampling Swatch reads about the same · listed warm

Closest shade in the other 38 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Effortless Effect Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.